Hi, Welcome Welcome back Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
October 03, 2024 Fears of workplace automation are fueling the dockworker strike The union is demanding, along with hefty pay raises, a total ban on the automation of gates, cranes, and container-moving trucks in its ports. BY Associated Press The massive port workers’ strike that has shut down all the major dockyards on the Eastern seaboard … Continue reading Fears of workplace automation are fueling the dockworker strike
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. Chris Wood on October 2, 2024 This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and … Continue reading Pinterest introduces Performance+ ad campaign suite
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. Constantine von Hoffman on October 2, 2024 Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to … Continue reading Behind the scenes of Betterment’s B2B brand awareness campaign
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024 As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space
October 02, 2024 Of course there was a Diet Mountain Dew ad during the vice presidential debate Red, blue, and radioactive green. BY Hunter Schwarz Minnesota Governor Tim Walz and Senator JD Vance of Ohio are both Midwesterners running for the same job. They’re also both fans of Diet Mountain Dew—making it the unofficial pop (that’s … Continue reading Of course there was a Diet Mountain Dew ad during the vice presidential debate
Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions
October 01, 2024 MacArthur ‘genius grant’ winners this year include more writers and artists The foundation looks for people who will be ‘enabled’ by the award, meaning they have both a track record of work and the potential to produce additional extraordinary work. BY Associated Press The 2024 class of the John D. and Catherine T. … Continue reading MacArthur ‘genius grant’ winners this year include more writers and artists
Users say there’s a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple. Mike Pastore on October 1, 2024 Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log … Continue reading Salesforce goes down, while speculation and conspiracy theories go up
