Hi, Welcome Welcome back October 04, 2024 Mark Zuckerberg surpasses Jeff Bezos to become world’s second-richest person Zuckerberg also got even richer this week. BY Sarah Bregel Mark Zuckerberg, CEO of Meta, has a new title: world’s second richest person. The Facebook founder has officially surpassed Amazon founder Jeff Bezos, according to the Bloomberg Billionaires Index. … Continue reading Mark Zuckerberg surpasses Jeff Bezos to become world’s second-richest person
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024 Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
October 04, 2024 U.S. jobs report expected to show hiring gains in September The Labor Department is expected to report Friday that employers added 140,000 jobs in September. BY Associated Press The U.S. labor market is still reliably cranking out jobs each month, enough to give Americans the confidence and paychecks to keep spending and sustaining … Continue reading U.S. jobs report expected to show hiring gains in September
October 04, 2024 Dockworkers’ union suspends port strike until mid-January The temporary end to the strike came after the International Longshoremen’s Association and the U.S. Maritime Alliance reached a tentative agreement on wages. BY Associated Press The union representing 45,000 striking U.S. dockworkers at East and Gulf coast ports reached a deal Thursday to suspend a … Continue reading Dockworkers’ union suspends port strike until mid-January
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
October 03, 2024 Port strike: Here’s what items come into the ports—and what goes out of them If the strike picks up again or in January, at issue would be the supply chain on a number of products, as well as the flow of everything from consumer goods to critical electronics. BY Chris Morris Update: On … Continue reading Port strike: Here’s what items come into the ports—and what goes out of them
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. Constantine von Hoffman on October 3, 2024 The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent … Continue reading AI-powered martech news and releases: October 3
October 03, 2024 Why your 401(k) will be safe after the election After the election results come in, regardless of which party wins the White House, the uncertainty dissipates, and markets get back to work. BY Associated Press Much like those annoying political TV ads, the warnings come back every four years: All the uncertainty around … Continue reading Why your 401(k) will be safe after the election
A Microsoft Patent That Could Drive Search And Copilot by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2024 Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone. The patent assigned to Microsoft Technology Licensing LLC in Redmond was initially filed in February 2021 … Continue reading A Microsoft Patent That Could Drive Search And Copilot
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
