Hi, Welcome Welcome back White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars … Continue reading White Noise Apps Could Be Stealing From Advertisers
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year. Liz Wilcox on November 5, 2024 With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. … Continue reading 3 must-send emails to maximize your Black Friday campaign
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. Ruth Stevens on November 4, 2024 Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of … Continue reading Why B2B marketing must adopt B2C tactics
NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive Around half of its staff are said to have quit over a relocation requirement and the end of a remote work policy. kris holt Updated Tue, Nov 5, 2024 SOPA Images via Getty Images The National Labor Relations Board … Continue reading NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive
eBay Data Shows How Holiday Ads Influence Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2024 Consumers have expectations for the holiday shopping season. Based on consumer feedback, eBay details trends in a report that launched Monday, including estimates of how ads influence buying decisions. Overall, 21% said advertisements help them find the best … Continue reading eBay Data Shows How Holiday Ads Influence Consumers
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles. MarTechBot on November 4, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Transition to a career in martech: Best of the MarTechBot
November 04, 2024 Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not Should you call your boss by a nickname? What about a subordinate? New research published by the ‘Harvard Business Review’ offers surprising insights. BY Grace Snelling If you’ve ever worked in an office, chances are you’ve … Continue reading Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not
November 04, 2024 USC researchers offer a glimpse inside the right-wing echo chamber on X and Telegram How bad actors artificially pump up engagement for right-wing content, causing social algorithms to push the stuff even further. BY Mark Sullivan Researchers at the University of Southern California say they found evidence of thousands of X and Telegram … Continue reading USC researchers offer a glimpse inside the right-wing echo chamber on X and Telegram
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
November 04, 2024 TGI Fridays bankruptcy update: Will more restaurant locations close amid Chapter 11? Fridays is the latest restaurant chain to file for bankruptcy protection in a year where customers are eating out less and operating costs are on the rise. BY Tracy Brown Hamilton American casual dining restaurant chain TGI Fridays has filed for Chapter 11 bankruptcy … Continue reading TGI Fridays bankruptcy update: Will more restaurant locations close amid Chapter 11?
