Hi, Welcome Welcome back Unsure about your ABM platform’s value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. Scott Stedman on November 7, 2024 Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight … Continue reading Why B2B CMOs are frustrated with ABM platforms
November 07, 2024 Why is DJT stock down? 2 possible reasons why Trump Media shares are sinking after Donald Trump’s election win The parent company of Truth Social continues to see volatile trading even with Trump returning to the White House. Some investors may want to cash out while they can. BY Michael Grothaus One of … Continue reading Why is DJT stock down? 2 possible reasons why Trump Media shares are sinking after Donald Trump’s election win
November 07, 2024 All good leaders have this mindset, no matter their background If you want to solve tricky business challenges, this mindset will serve you better than any technical degree. BY David G. Ewing In today’s tech-driven business world, the ability to navigate technological challenges isn’t just for engineers anymore—it’s a must-have skill for leaders … Continue reading All good leaders have this mindset, no matter their background
We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins. Tyler Samani-Sprunk on November 6, 2024 HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft … Continue reading The 14 HubSpot updates from October 2024 you don’t want to miss
November 07, 2024 The economy has been good—but not in the way voters wanted Rampant inflation helped sink VP Kamala Harris’s chances to win. BY Scott Nover Vice President Kamala Harris lost the presidential race on Tuesday in large part because Americans are dissatisfied with the economy. According to an NBC News exit poll, 31% … Continue reading The economy has been good—but not in the way voters wanted
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. Kelsey Libert on November 6, 2024 What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By … Continue reading What makes content go viral, backed by research
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Scott Hornstein on November 6, 2024 Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed that this is about … Continue reading Balancing storytelling, culture, martech and AI for long-term profitability
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
November 05, 2024 DJT stock goes on a wild roller coaster ride as investors await election results Shares in Trump Media’s DJT stock fluctuated wildly as investors placed bets on whether Donald Trump would win the 2024 presidential election. BY Chris Morris Results of the 2024 election will begin coming in this evening, though it’s unlikely … Continue reading DJT stock goes on a wild roller coaster ride as investors await election results
Including rich content on a phone call, like the company name and logo, makes people more likely to answer. Chris Wood on November 5, 2024 Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% … Continue reading Branding phone calls improves customer trust
