Hi, Welcome Welcome back Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the … Continue reading How AI can revolutionize creative impact measurement
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024 “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools
Reddit introduces AI-powered ‘Reddit Answers’ search feature You can stop adding “Reddit” to all your Google searches. karissa bell Mon, Dec 9, 2024 Reddit Earlier this year Reddit cracked down on AI companies and some major search engines, saying that companies would not be allowed to scrape its site unless they struck … Continue reading Reddit introduces AI-powered ‘Reddit Answers’ search feature
Former Google Employees Create 14 Of The Top 50 AI Startups by Laurie Sullivan , Staff Writer @lauriesullivan, December 9, 2024 Former Google employees have had a profound influence on artificial intelligence. Fourteen of the top 50 AI startups have roots in Google. These companies have been co-founded and led by former employees. They have raised … Continue reading Former Google Employees Create 14 Of The Top 50 AI Startups (DD)
A college internship at Disney led to an important business principle that carries forward. BY Jon Cook Indulge me as I walk down memory lane—or, more appropriately, Main Street USA. For a summer during college in the early 1990s, I joined hundreds of eager students and walked through the gates of Walt Disney World’s Magic Kingdom … Continue reading Exceeding expectations: Lessons from Disney’s Pixie Dust
“When we look for what we can give to one another, we all come out so much farther ahead.” BY Yonason Goldson Dan and I have been friends for three decades.?Since he moved to Cleveland, we made a point of phoning once a year to keep in touch. On our most recent call, he kvelled over … Continue reading The overlooked strategy that makes leadership most rewarding
It’s easy to fall into the productivity trap. Here’s what you can do to steer clear of unhealthy habits and reduce burnout. BY Pavithra Mohan As 2024 comes to a close, you might be feeling the pressure between year-end deadlines and holiday plans. Perhaps you’re looking to supercharge your productivity—or maybe you’re thinking ahead to your … Continue reading What you can do to avoid toxic productivity
It’s not just an exercise when launching a new business. Here’s how to think deeply about your competition during times of change. BY Mickey Lyons Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses … Continue reading Why you should write your competitor’s business plan
How much influence does the Chinese government have at TikTok? BY The Conversation A three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit on December 6, 2024, upheld a law requiring TikTok’s China-based parent company, ByteDance, to sell the video app by January 19, 2025, or face a nationwide ban on … Continue reading TikTok ban: 5 essential reads on the case and its concerns
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. Constantine von Hoffman on December 5, 2024 Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report … Continue reading AI-powered martech news and releases: December 5
