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3 investment strategies that will help you afford (and enjoy) that dream vacation

Hi, Welcome Welcome back   Your upcoming vacation to Baja may seem to have nothing in common with your 401(k)—but you’ll get more out of your travel plans if you treat them like an investment. BY Emily Guy Birken We often treat vacations as a kind of free time outside of our normal lives. When we’re … Continue reading 3 investment strategies that will help you afford (and enjoy) that dream vacation →

Wildland firefighters face up to a $20,000 pay cut, among many other challenges

Mental health risks, seasonal financial strain, and uncertainty regarding federal pay and benefits make this a precarious time for wildland firefighters. BY The Conversation As cool weather arrives and the number of U.S. wildfires declines, wildland firefighters who have spent months working in the heat and smoke are able to take a much-needed break. But for … Continue reading Wildland firefighters face up to a $20,000 pay cut, among many other challenges →

Where do martech practitioners sit in organizations?

Organizational placement shapes martech professionals’ roles, responsibilities and impact across marketing, IT and product teams. Steve Petersen on December 6, 2024   Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and … Continue reading Where do martech practitioners sit in organizations? →

How 2025’s digital products will evolve

As platforms converge on AI and social features, the next wave of innovation will come from unexpected places. BY Brad Weber When most people hear “TikTok features,” there’s usually some eye-rolling involved. But after 17 years of helping companies navigate digital transformation, I’ve noticed something more profound happening. When working with leaders in financial services, real … Continue reading How 2025’s digital products will evolve →

Google AI Advances Gemini Live In New Way To Talk With Search

Google AI Advances Gemini Live In New Way To Talk With Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2024 A new Google AI Mode code could be behind the latest release of its Gemini Live app, which enables users to have an actual conversation with artificial intelligence (AI) in a multimodal experience.  The spoiler … Continue reading Google AI Advances Gemini Live In New Way To Talk With Search →

CVS, Anthem, other big corporations remove executive photos from their websites after UnitedHealthcare CEO shooting

Days after Brian Thompson was gunned down in New York, the leadership webpages for a number of insurance companies have been edited to hide personal information. BY Jennifer Mattson For a third day, police searched for the suspect in what they are calling a “brazen, targeted,” and “premeditated” attack on UnitedHealthcare CEO Brian Thompson, who was … Continue reading CVS, Anthem, other big corporations remove executive photos from their websites after UnitedHealthcare CEO shooting →

HubSpot to acquire conversational intelligence platform Frame AI

Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. Chris Wood on December 6, 2024   Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings … Continue reading HubSpot to acquire conversational intelligence platform Frame AI →

A co-pilot approach to genAI (with prompt examples)

Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. Jim Ewel on December 6, 2024   The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. … Continue reading A co-pilot approach to genAI (with prompt examples) →