Hi, Welcome Welcome back Podcasts Get Measurement Guidelines From IAB Tech Lab by Laurie Sullivan , Staff Writer, July 21, 2026 IAB Tech Lab, the standards arm of the Interactive Advertising Bureau, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately. Podcasts rely … Continue reading Podcasts Get Measurement Guidelines From IAB Tech Lab
AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable. By Constantine von Hoffman Published on July 21, 2026 AI is forcing marketers to question decades of accepted best practices because the assumptions those practices were built on are changing, according to new research. A paper by … Continue reading Your best practices may already be outdated
Samsung establishes a robotics division Dongkun Lee, formerly of Hyundai, will oversee its strategy. By Mariella Moon July 21, 2026 Mykolastock/Shutterstock Samsung has created a new division called RX or Robotics eXperience for all of its robotics projects. Its strategy will be headed by Dongkun Lee, who joined Samsung in May as an Executive Vice President. Before … Continue reading Samsung establishes a robotics division
July 21, 2026 This Texas startup wants to reinvent desalination with a spinning membrane BY Louise Imber Growing up in Las Vegas, Hunter Manz took annual trips to nearby Lake Mead with his father. Each year, he watched the reservoir, Southern Nevada’s primary water source, recede further, sparking an early interest in water conservation. As … Continue reading This Texas startup wants to reinvent desalination with a spinning membrane
Illinois fights federal injunction bid over prediction markets gambling enforcement dispute Suswati Basu Illinois is asking a federal judge to reject requests that would temporarily block the state from enforcing its gambling laws against sports and election prediction markets, arguing the products are ordinary wagers instead of federally regulated financial instruments. In a … Continue reading Illinois fights federal injunction bid over prediction markets gambling enforcement dispute
Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations. By Sean Nowlin Published on July 20, 2026 Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but because the test produced a number that looks … Continue reading How to run a CTV incrementality test (and why most fail)
July 21, 2026 I left Amazon to buy a printing company. It was the best career move I ever made BY Anica John After joining Amazon as a product leader in 2022, I saw a series of layoffs and return-to-office mandates over the following three years that made any semblance of presence in home life impossible. … Continue reading I left Amazon to buy a printing company. It was the best career move I ever made
July 20, 2026 Lyft CEO David Risher on the company’s road to profitability BY Ella Chakarian When David Risher was appointed as Lyft’s CEO in 2023, the company was struggling with financial losses and dwindling market share. The rideshare conducted multiple rounds of layoffs to stay afloat. In mid-February, Lyft was valued at $ 4.2 … Continue reading Lyft CEO David Risher on the company’s road to profitability
Google Local Ads For Services Transitions Into Wider Campaign Platform by Laurie Sullivan , Staff Writer, July 20, 2026 Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout that begins this year. Automation for … Continue reading Google Local Ads For Services Transitions Into Wider Campaign Platform
Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
