Hi, Welcome Welcome back Making the right business decisions just got easier. Here’s how AI helps teams stay ethical, efficient and effective. Mark Stouse on February 18, 2025 AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships … Continue reading AI is transforming GTM teams into fiduciary powerhouses
Latest Posts
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI. Constantine von Hoffman on February 18, 2025 Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done … Continue reading DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. Mike Pastore on February 18, 2025 Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design … Continue reading New partnership integrates Canva’s design capabilities into HubSpot
‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
Kai Cenat plans to launch a ‘streaming university’ to teach aspiring creators
February 18, 2025 Kai Cenat plans to launch a ‘streaming university’ to teach aspiring creators The Twitch star announces plans for a weekend-long crash course, with influencers like MrBeast and Mark Rober set to teach classes. BY Eve Upton-Clark Kai Cenat is launching a “streaming university.” Cenat announced his plans during a February 13 stream, explaining … Continue reading Kai Cenat plans to launch a ‘streaming university’ to teach aspiring creators
Perplexity Launches Deep Research Project
Perplexity Launches Deep Research Project by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2025 Perplexity became the latest AI company last week to release an in-depth research tool — following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February. These agents use reasoning to synthesize large amounts of online information … Continue reading Perplexity Launches Deep Research Project
Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you?
February 17, 2025 Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you? A DOGE software engineer is reportedly close to gaining access to sensitive taxpayer data, which is raising alarms. BY Chris Morris Reports that Elon Musk’s Department of Government Efficiency (DOGE) is seeking access to a guarded … Continue reading Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you?
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
How to learn to work with your new AI coworker
February 17, 2025 How to learn to work with your new AI coworker On this week’s episode of The New Way We Work, we explain how both companies and employees should prepare for a fast-paced digital transformation. BY Kathleen Davis AI will undoubtedly become a bigger presence in your working life over the next few … Continue reading How to learn to work with your new AI coworker
Why you should cultivate meaning in your life—and how
February 16, 2025 Why you should cultivate meaning in your life—and how A key challenge with leading a meaningful life is that things often don’t feel meaningful. BY Next Big Idea Club Steven Heine is a professor of social and cultural psychology at the University of British Columbia. He is the author of Cultural Psychology, the top-selling … Continue reading Why you should cultivate meaning in your life—and how