Hi, Welcome Welcome back February 19, 2025 By the numbers: Trump and Musk’s layoffs at U.S. agencies Here are details on some of the layoffs at federal departments and agencies. BY Reuters U.S. President Donald Trump and billionaire Elon Musk, one of his closest advisers, have mounted a sweeping campaign to slash the size of the … Continue reading By the numbers: Trump and Musk’s layoffs at U.S. agencies
Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Greg Kihlstrom on February 19, 2025 What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about … Continue reading How AI makes marketing data more accessible and actionable
February 19, 2025 Playing by the rules of AI The uncertainty of future regulation and rapid AI advances call for measured approaches to its adoption. BY Juan Orlandini The future of AI is bright, yet its continuous evolution and an uncertain regulatory environment cloud its reality for many businesses. The new year has begun with a … Continue reading Playing by the rules of AI
Campaign Numbers Rising, But So Are Challenges by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2025 Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the … Continue reading Campaign Numbers Rising, But So Are Challenges
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. Constantine von Hoffman on March 4, 2025 TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, … Continue reading B2B marketing on TikTok: What you need to know
February 19, 2025 Malaysia is looking to data centers to boost its economy, but experts warn of risks Malaysia’s government is hoping that data centers will indirectly create thousands of high-paying jobs. BY Associated Press Winson Lau has always had contingency plans. But he wasn’t prepared for data centers. Lau relies on water and electricity to … Continue reading Malaysia is looking to data centers to boost its economy, but experts warn of risks
Marvel Rivals team hit with layoffs despite huge success of game The game director and others on the development team were let go just ahead of season 2. steve dent Wed, Feb 19, 2025 NetEase Chinese game publisher NetEase has laid off Marvel Rivals development team members including the game director, Kotaku … Continue reading Marvel Rivals team hit with layoffs despite huge success of game
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. Sam Shennan on February 18, 2025 Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications … Continue reading How un-marketing builds trust in a world of invasive advertising
