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Here’s why you should take a deep dive into data to optimize your conversions

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019  So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions

How To Use Cooperation To Beat The Competition In 2019

Megan Totka — January 17, 2019 Follow @MeganTotka — January 17, 2019 Free markets and startups have always been associated with competition – often fierce competition. However, cooperation can also be an important element of success and I think current trends are making cooperation between businesses and organizations an even more powerful tool for “competitive” … Continue reading How To Use Cooperation To Beat The Competition In 2019

HR’s Role in Building a Competitive Benefits Package

Matt Jarzynski — January 17, 2019 — January 17, 2019 geralt / Pixabay What’s your recruiting strategy? Today’s low unemployment rates have created strong competition between SMBs, leaving many to dig deeper into the pocketbook to offer higher compensation. However, successful recruiting takes more than money; it takes a compelling total rewards package that emphasizes … Continue reading HR’s Role in Building a Competitive Benefits Package

The 4 Most Important Lessons I’ve Learned as an Entrepreneur

Matt Wasserlauf — January 17, 2019 — January 17, 2019 One of the greatest lessons I ever learned about being an entrepreneur I learned in college. But it wasn’t from the classroom. And it came from failure. During my junior year at Indiana University, I was on spring break in Sarasota, Florida when I met … Continue reading The 4 Most Important Lessons I’ve Learned as an Entrepreneur

Employee Retention and Engagement: A Quick Guide for Employers

Ibrahim Kareem — January 17, 2019 Follow @IbrahimOKareem — January 17, 2019 Over the last decade or so, the engagement and retention of employees have been an area of focus for a majority of businesses around the world. Many organisations are actively working on developing strategies to help them get the most of their employees. … Continue reading Employee Retention and Engagement: A Quick Guide for Employers

12 of Our Most Effective Marketing Tips to Skyrocket Sales

Patricia Wilson — January 17, 2019 — January 17, 2019 According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as their top marketing goal. (Image. Source) Are you achieving that goal? Truth be told, there’s always space for getting … Continue reading 12 of Our Most Effective Marketing Tips to Skyrocket Sales

Crawl, walk, run and fly: The 4 stages of scaling website analytics

Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019  It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics