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Why Product Packaging Design is Important to Ecommerce Success

Hi, Welcome Michael Ugino — March 8, 2019 — March 8, 2019 Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands … Continue reading Why Product Packaging Design is Important to Ecommerce Success

The Power of Video for Marketing to Millennial Decision-Makers

Bruce McKenzie — March 10, 2019 — March 10, 2019 In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s … Continue reading The Power of Video for Marketing to Millennial Decision-Makers

Want to Make The Most Out of Business Meetings? Here Are 9 Tips That Work

Abby Miller — March 10, 2019 — March 10, 2019 rawpixel / Pixabay Business meeting are crucial if you want your organization to thrive. The problem? Most meetings are time suckers — escipically when nothing gets accomplished. So if you don’t want to spend the resources on unproductive business meetings, here’s 9 ways that you … Continue reading Want to Make The Most Out of Business Meetings? Here Are 9 Tips That Work

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

Create a YouTube Channel That Helps Your Small Business Make Money

Ben Duchesney — March 9, 2019 — March 9, 2019 You’re a star, baby! The camera loves you – and your business. If you want to make your small business famous – YouTube famous – now is a good time to start. According to Brandwatch, “among millennials, YouTube accounts for two-thirds of the premium online … Continue reading Create a YouTube Channel That Helps Your Small Business Make Money

9 Ways to Become More Creative in the Next 10 Minutes

Larry Kim — March 9, 2019 Follow @larrykim — March 9, 2019 Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it. Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling … Continue reading 9 Ways to Become More Creative in the Next 10 Minutes

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier by Kayleigh Taylor , March 8, 2019 With reports of gender pay gaps and #MeToo incidents continuing to dominate the news cycle, International Women’s Day feels particularly important this year. Even in the healthiest office cultures, women are often more cautious about what … Continue reading 7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier