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Swipe Up: How to Make Instagram Stories Ads People Want to Click

Anton Eliasson — September 17, 2018 Follow @antoneliasson — September 17, 2018 Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the … Continue reading Swipe Up: How to Make Instagram Stories Ads People Want to Click

How Sponsoring Local Events Can Boost Your Business [Infographic]

Brian Wallace — September 17, 2018 Follow @nowsourcing — September 17, 2018 Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available … Continue reading How Sponsoring Local Events Can Boost Your Business [Infographic]

How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Karl Sakas — September 17, 2018 Follow @KarlSakas — September 17, 2018 Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates … Continue reading How to Read Minds: Use These “Tells” to Make Uncertain Decisions

eCommerce Best Practices to Boost Your Online Sales

Caryl Anne Crowne — September 17, 2018 — September 17, 2018 tswedensky / Pixabay Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Adoption of the eCommerce business model through optimization of user … Continue reading eCommerce Best Practices to Boost Your Online Sales

What’s Your Marketing Strategy For Rebranding Your Business?

Justine Boucher — September 17, 2018 — September 17, 2018 StartupStockPhotos / Pixabay If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have … Continue reading What’s Your Marketing Strategy For Rebranding Your Business?

3 Things Ecommerce Merchants Need to Know Before The Holidays Hit

Jared Ronski — September 16, 2018 Follow @jaredronski — September 16, 2018 According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just … Continue reading 3 Things Ecommerce Merchants Need to Know Before The Holidays Hit

5 High Performing Email Marketing Strategies for Financial Services

Jill Bastian — September 16, 2018 — September 16, 2018 It’s tough to create compelling and engaging emails if you’re a marketer in financial services. Getting copy approved by legal or compliance can be an adventure, and your audience may be intimidated or overwhelmed by your offers. Plus, 30% of Americans say they are stressed … Continue reading 5 High Performing Email Marketing Strategies for Financial Services