Hi, Welcome By Rohan Ayyar July 4th, 2018 Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively invest in inbound marketing. This comes as no real … Continue reading Inbound Marketing Not Bringing You Results? Try This.
Beata Staszkow — July 4, 2018 — July 4, 2018 ernestoeslava / Pixabay It is no secret that there is a pay discrepancy between men and women at the executive level. The more forward-thinking, imaginative companies have tried to address it, but not every company is prepared to divert the time and resources needed to … Continue reading Pay Negotiating Tactics for Women
Sahail Ashraf — July 3, 2018 — July 3, 2018 Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not … Continue reading The Importance of Social Media Performance Tracking
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. Casie Gillette on July 4, 2018 “What do we need to do to optimize our site?” It’s a … Continue reading How to prioritize SEO tasks by impact
Marketers Struggle With Tying Data To AI Systems by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Data supported by artificial intelligence (AI) has become an essential part of campaigns these days, yet marketers are still struggling to deliver better experiences for consumers. One reason for integrating data with AI is to reduce the time … Continue reading Marketers Struggle With Tying Data To AI Systems
Colleen McKenna — July 3, 2018 Follow @Colleen_Intero — July 3, 2018 Everyone is asking, “Should we pause our LinkedIn outreach in July?” According to AAA, a record-setting 46.9 million Americans are expected to hit the roads, rails, and sky for the 4th of July holiday. Considering this stat alone, it’s a valid question. And … Continue reading Don’t Pause Your LinkedIn Outreach in July
Michael Ugino — July 3, 2018 — July 3, 2018 The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on … Continue reading 6-Step Checklist for Acing Your First Month as an Amazon Seller
Chris Abraham — July 3, 2018 Follow @chrisabraham — July 3, 2018 According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not take effect until 24 July, depending on when the next version … Continue reading Transition Your Website to HTTPS-compliance NOW to Stop It From Being Marked Not Secure
California Court Says Yelp Can’t Be Forced To Remove Negative Review by Wendy Davis @wendyndavis, July 3, 2018 California’s highest court ruled 4-3 on Monday that Yelp can’t be required to remove a negative post that sparked a defamation lawsuit. The ruling stems from a 2013 lawsuit brought by California attorney Dawn Hassell against a … Continue reading California Court Says Yelp Can’t Be Forced To Remove Negative Review
John Hodge — July 3, 2018 Follow @johnahodge — July 3, 2018 Email is a great way to market to contacts and to stay top of mind. Segmentation can further assist the ability to market relevant information to interested contacts. We’re probably all familiar with the different kinds of email, but what we might not … Continue reading The Secret Lives of the Marketing Emails Almost Everyone Uses
