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A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017   In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

Pop the personalization filter bubbles and preserve online diversity

The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko. Chris Glushko on February 8, 2017   Remember when the internet was viewed as the great equalizer in media? You … Continue reading Pop the personalization filter bubbles and preserve online diversity

National Retail Federation predicts online sales will grow 8% to 12% in 2017

The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017   According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017