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The next wave of ABM: A blended approach (Part 1)

Hi, Welcome Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy. Jessica Fewless on December 5, 2017   Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA. In the past few years, Account-Based Marketing (ABM) has … Continue reading The next wave of ABM: A blended approach (Part 1)

5 Best Practices for Employee Offboarding

Johnny Duncan — December 5, 2017 — December 5, 2017 geralt / Pixabay As leaders work to improve the employee experience, offboarding often remains as an area that needs closer attention. Organizations are better equipped than ever to attract outstanding employees, onboard them with strategic orientation and training programs, manage their performance, and meaningfully recognize … Continue reading 5 Best Practices for Employee Offboarding

Instagram now lets brands feature Stories Highlights on their profile pages

Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. Tim Peterson on December 5, 2017   Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now showcase collections of their old Instagram Stories on their profile … Continue reading Instagram now lets brands feature Stories Highlights on their profile pages