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5 Differentiators to Look For in a Consolidated ESP Marketplace

Hi, Welcome Matt Harris — January 16, 2019 Follow @mrmch — January 16, 2019 The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $ 4.75 billion purchase of Marketo and Twilio’s $ 2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far … Continue reading 5 Differentiators to Look For in a Consolidated ESP Marketplace

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

An Inside Look at How 3 Job Seekers Made a Successful Career Change

Virginia Franco — January 16, 2019 Follow @VAFrancoResumes — January 16, 2019 As a career storyteller and executive resume writer, my favorite part of the job is hearing about the fascinating journeys of others. In this article, I present three job seekers from three different industries, and yet all have one thing in common. Three … Continue reading An Inside Look at How 3 Job Seekers Made a Successful Career Change

Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’

Jarvis Edwards — January 16, 2019 Follow @jarvis_edwards — January 16, 2019 Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, … Continue reading Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’

Overcoming Self-Doubt and Building a Successful Business

John Larase — January 16, 2019 Follow @JohnLarase — January 16, 2019 As a new entrepreneur, when you consider highly-successful business icons like Bill Gates and Mark Zuckerberg, you might be tempted to think these guys never have any doubts about the business choices they make. But guess what… they do! Everyone – even the … Continue reading Overcoming Self-Doubt and Building a Successful Business

How to Make Your Teams More Agile

Rick Lepsinger — January 16, 2019 Follow @onpoint_llc — January 16, 2019 For decades, most organizations structured their projects and teams around a concept known today as the “waterfall” approach. This methodology provided a linear, sequential model for completing design-oriented tasks, with progress moving from one clear step to another until the project was completed. … Continue reading How to Make Your Teams More Agile