Latest Posts

5 practical marketing tactics to accommodate new technologies and AI

Marketing Tips

Hi, Welcome Welcome back Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, … Continue reading 5 practical marketing tactics to accommodate new technologies and AI →

How to assess your organization’s AI readiness with the 5P framework

AI Readiness

Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework →

Building your generative AI marketing skillset: Training and upskilling

Generative AI

Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Lisa Peyton on March 8, 2024 This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both … Continue reading Building your generative AI marketing skillset: Training and upskilling →

Political polarization reflected in voters’ shopping, media habits

Shopping Campaigns

As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits →

Joe Biden says he would sign bill that would force a sale or ban of TikTok

TikTok Politics

Joe Biden says he would sign bill that would force a sale or ban of TikTok Support for the measure is quickly growing Karissa Bell   Updated Sat, Mar 9, 2024 Chip Somodevilla via Getty Images TikTok’s future is looking increasingly uncertain as support grows for a new bill that would force the company to … Continue reading Joe Biden says he would sign bill that would force a sale or ban of TikTok →

Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears

Reddit

March 11, 2024 Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears The social media company anticipates a range between $31 and $34 a share in its closely watched initial public offering. BY Michael Grothaus Reddit’s initial public offering is getting closer, as evidenced by the company’s latest filing to … Continue reading Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears →

Number of women in marketing up, but salary and seniority remain problems

Women In Leadership

Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems →

TikTok Users Recruited To Influence U.S. Bill That Could Ban App

TikTok Politics

TikTok Users Recruited To Influence U.S. Bill That Could Ban App by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2024 TikTok on Thursday sent a “direly worded alert” for those using the platform, urging them to call Congress and stop the bill that could ban the app. The move recruited TikTok users to influence the … Continue reading TikTok Users Recruited To Influence U.S. Bill That Could Ban App →

Random Posts