Hi, Welcome If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time. Casie Gillette on April 9, 2018 It’s no secret that marketing and sales don’t always see eye to eye. The … Continue reading How to align SEO and sales teams so everyone benefits
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. Dave Davies on April 9, 2018 I read a lot of patents, many of which may or may not apply to search engine … Continue reading Google patent on related entities and what it means for SEO
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Bryson Meunier on April 9, 2018 at 8:50 pm How do you optimize content for voice search in 2018? That’s a popular search … Continue reading Already doing SEO? Add these two things to optimize for voice search
Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Andrew Gazdecki — April 9, 2018 Follow @biznessapps — April 9, 2018 If you are an avid reader of our blog, you know how imperative we think small business marketing is. Marketing is important to every business’s survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. … Continue reading 7 Ways to Boost Your Small Business Marketing
Tony Mastri — April 9, 2018 Follow @se_coach — April 9, 2018 Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $ 5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their … Continue reading What’s the Difference Between On-page and Off-page SEO?
Bob Van Rossum — April 9, 2018 Follow @BobVR — April 9, 2018 With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent of their teams in contract roles as a best practice. This gives digital marketing leaders more flexibility to … Continue reading Why Digital Marketing Contractors Are Crucial for Growth in the Digital World
Liz Kislik — April 9, 2018 Follow @lizkislik — April 9, 2018 Free-Photos / Pixabay Have you ever been asked to define your own stretch goals? They’re still remarkably popular, despite a steady stream of articles and research that debunks the value of this approach altogether. It’s not so much the concept that falls to … Continue reading How to Use Stretch Goals to Increase Innovation
Gartner Analyst: Marketers Struggling with Parts Of GDPR by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full compliance with … Continue reading Gartner Analyst: Marketers Struggling with Parts Of GDPR
Judy Caroll — April 9, 2018 Follow @JudyCaroll1 — April 9, 2018 At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all … Continue reading 10 Affordable Marketing Ideas for Software Startups
