Hi, Welcome Welcome back By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
By Kristin Toussaint August 30, 2022 It’s mid-June, and Lee Saunders, president of the American Federation of State, County, and Municipal Employees (AFSCME) union, is speaking so loud into the microphone that it’s slightly distorted, and someone has to go over and tweak the dials on the PA system so his … Continue reading Inside the drive to bring ‘cultural workers’ into the labor movement
By Doug Aamoth August 30, 2022 Even if I had no concept of how calendars work, I would know it’s back-to-school season right now. That’s because friends, family, and people I haven’t heard from in ages have all been coming out of the woodwork to ask about laptops. I don’t mind. As a … Continue reading The 3 secrets of buying a great Windows laptop at the right price
10 Steps Guide to a Successful Fundraising Event Ariaa Reeds / 29 Aug 2022 There are many ways to raise money, but a reputable fundraising support event is one of the most well-known and engaging means to raise funds and recruit supporters. There is no doubting the careful planning and laborious work that goes … Continue reading 10 Steps Guide to a Successful Fundraising Event
5 Steps To Grow Digital Commerce by Oliver Wright , September 12, 2022 Relationships between brands and consumers are going through one of the most fundamental shifts we’ve ever seen. The number of channels for interacting and transacting with brands is exploding, creating massive disruption. What’s more, consumers expect to be able to move across … Continue reading 5 Steps To Grow Digital Commerce
Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others
EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland. Chris Wood on September 12, 2022 Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they … Continue reading Samsung launches weeklong metaverse and NFT activation
The fundraising broke records, but no one was minding the ROI. Constantine von Hoffman on September 12, 2022 A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is … Continue reading When politics ignores marketing: A cautionary tale
Commerce Media Finds Direct Link From Ads To Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2022 Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site. Some 70% of survey respondents said … Continue reading Commerce Media Finds Direct Link From Ads To Revenue
