Hi, Welcome Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution. Alison Lohse on June 9, 2017 Marketing analytics is one of the most buzzed-about categories in the current red-hot martech landscape. For those … Continue reading What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Denny McCorkle — June 9, 2017 Follow @DennyMcCorkle— June 9, 2017 Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s … Continue reading Future-Proof Your Personal Name SEO for Personal Branding & Job Search
By Danny Hall May 26th, 2017 We are always being reminded that great content is the number one key to improved SEO, a successful website, better conversions, improved business revenue and probably a host of other things including a long and happy life and the end of third world hunger. This is all well … Continue reading Competition Keyword Performance Audit
Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start. Brent Sleeper on June 9, 2017 How many notifications did you receive on your phone today? More than you realize (or maybe even count), I … Continue reading Why notifications deliver great CX
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Scott Rayden on June 9, 2017 Driving long-term growth through media channels has changed … Continue reading CMO audit series, Part 3: Media channels (it’s not what you think)
Amanda Clark — June 8, 2017 Follow @GrammarChicInc— June 8, 2017 Photo-Mix / Pixabay Here at Grammar Chic, our pet nickname for Google is the Content Monster. You see, the world’s most powerful search engine is like a beast that’s constantly hungry; if you want to stay in its good graces—that is, maintain online visibility … Continue reading Give Google Exactly What it Wants
Sam Melnick — June 7, 2017 Follow @SamMelnick— June 7, 2017 Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open … Continue reading 3 Essential Conversations Between the CMO & CFO [Infographic]
Bob Hutchins — June 6, 2017 Follow @Bobhutchins— June 6, 2017 Maybe you forgot… but there was almost certainly a time when you were thrilled to download Evernote. (“You mean I can make a note on my phone and the same note will be instantly available on my computer?!”) Today, the original release of Evernote… … Continue reading The Evolution of Apps – Plus, What’s Ahead! [Infographic]
Karl Sakas — June 5, 2017 Follow @KarlSakas— June 5, 2017 First, clients must trust you and your agency. The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which … Continue reading Build Trust, Get Picked: 13 Ways for Agencies to Get More Clients
