Latest Posts

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

Hi, Welcome Welcome back At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making

Wellness in the Workplace: How Remote Business Leaders Can Model Self-Care

Laura Spawn November 9, 2021 It likely comes as no surprise to hear that the last several years have been particularly stressful for the average worker. According to a recent survey from Gallup, U.S. and Canadian workers are among the most stressed in the world: With concerns looming over things like physical health, isolation, potential … Continue reading Wellness in the Workplace: How Remote Business Leaders Can Model Self-Care

What is Influencer Marketing? How to Develop a Strategy

Chris Christoff November 13, 2021 If you’re a small business owner, a solopreneur, or an early-stage startup with the goal to create quick brand exposure, build brand authority, drive traffic and boost your conversions, try using influencer marketing. According to sources, 9 out of 10 brands are using some form of influencer marketing to reach … Continue reading What is Influencer Marketing? How to Develop a Strategy

What is User Intent? Understanding User Intent for CRO and SEO

Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO

Will 2022 Be Addressable’s Breakout Year?

Will 2022 Be Addressable’s Breakout Year? by Karlene Lukovitz  @KLmarketdaily, November 12, 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this … Continue reading Will 2022 Be Addressable’s Breakout Year?