Hi, Welcome Welcome back Susie Marino July 19, 2021 It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re … Continue reading 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Tammy Wood July 19, 2021 Image Source Testing any software product is important, but especially when you’re providing it as a service – in other words, a SaaS product. It’s no longer a case of releasing a product and calling it finished – you’ll be adding new features or providing ongoing updates. For example, if … Continue reading A Beginner’s Guide to Smoke Testing Your SaaS Product
Geraldine Convento July 15, 2021 What is ADA and what does it have to do with the internet? As a result of the Americans with Disabilities Act (ADA) being approved in 1990, Congress has aimed to guarantee that companies and public service providers make significant changes to accommodate persons with disabilities. The legislation itself is … Continue reading The Importance of Website ADA Accessibility
Paige Kummer July 16, 2021 I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Regardless of what type or types of marketing strategies your company employs—digital marketing, social … Continue reading Top 10 Digital Marketing & Reporting Tools
Brad Beutler July 18, 2021 Emails, especially when we’re on the receiving end, can seem like throwaways. We scroll through quickly just to move them from an unread to a read, or immediately trash without reading. Or, we ignore them altogether and pretend they never happened. We all have that one friend with the anxiety-inducing … Continue reading The Elements of an Effective Prospecting Email
Susan Tucker July 18, 2021 The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why … Continue reading 5 Tips for Writing Eye-Catching Titles for Blog Posts
Christa Tuttle July 18, 2021 Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your … Continue reading 5 Fixes for Broken Digital Marketing Engagement
Steven Imke July 18, 2021 So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to invest in a company that has the potential to provide … Continue reading Why Founders Must Acknowledge the Value Investor Mindset
Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach
Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline
