Hi, Welcome Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and … Continue reading Why Small Businesses Don’t Pursue Content Marketing
Cassie Green — April 6, 2017 — April 6, 2017 Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. File format is very important, and the file format … Continue reading Vector vs Raster: What File Type is Right for Your Project?
Tara Banda — April 6, 2017 Follow @tbanda— April 6, 2017 Small businesses are booming. According to the U.S. Small Business Administration (SBA), the number of small US businesses has risen by 49% since 1982. In fact, the 28 million currently in operation account for over half of all sales in the United States. That … Continue reading 3 Tips for Achieving Growth in Your Small Business
David Arnold — April 6, 2017 — April 6, 2017 We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe … Continue reading 4 Creative Agency New Business Strategies You Haven’t Tried—Yet
David Arnold — April 6, 2017 — April 6, 2017 Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more … Continue reading The Right Fit: Creative Resource Management in Your Agency
Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles
Kaitlyn Hammond — April 6, 2017 — April 6, 2017 Small-business owners usually don’t have the time or money to routinely make big changes to their businesses. However, you can consider easy changes that have the potential to make a big difference to your company’s bottom line. Here are four tweaks you can make to … Continue reading How To Tweak Your Small Business for Success
Ron Ause — April 6, 2017 — April 6, 2017 It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence … Continue reading Calculating Internal Business Metrics
Penny Kooy — April 6, 2017 — April 6, 2017 Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries. Let’s break it … Continue reading Is Project Management Different in an Ad Agency?
Amanda Strouse — April 6, 2017 — April 6, 2017 You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post. You know what a website is. But what is a landing page? How does it differ from a website? … Continue reading Landing Pages vs. Websites: What Is A Landing Page?