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3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

Hi, Welcome Welcome back Susie Marino July 19, 2021 It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re … Continue reading 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

5 Fixes for Broken Digital Marketing Engagement

Christa Tuttle July 18, 2021 Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your … Continue reading 5 Fixes for Broken Digital Marketing Engagement

Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

How to Keep Pace with Consumer Spend On and Offline

Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline