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Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween

Kevin George — October 10, 2017 Follow @imkevin_monk — October 10, 2017 Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year. This time is a great opportunity for email … Continue reading Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

How to Realign Your Partner Model and SaaS Company with Referral Partners

Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners

How to Manage Multiple Instagram Accounts as a Team

Albizu Garcia — October 10, 2017 Follow @gainapp — October 10, 2017 StockSnap / Pixabay According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their … Continue reading How to Manage Multiple Instagram Accounts as a Team