Hi, Welcome Stefan Palios — January 20, 2020 Job hunting is a lot like online dating, which makes your resume like your dating profile. You apply for a role in the hopes that you get an interview, which is almost like asking someone on a date. After a few interviews, you see if you’d like … Continue reading 22 of the Biggest Resume Mistakes to Avoid at All Costs
Ora Nadrich — January 19, 2020 For many people, the workplace can be very stressful and not a pleasant place to spend their days. Time spent there is considered a necessity in order to earn money. Today, however, workplaces are striving to become not places to dread going to, but instead, places to enjoy. One … Continue reading How Mindfulness Is Changing the Workplace
Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020?
Cesario Ramos — January 19, 2020 In my first article, I explained what Scrum Patterns are and why they could be useful for you in your transformation. The second article explained how to select the Scrum Patterns from the Pattern Languages. In this 3rd article, I build on the previous two articles and give an … Continue reading Scrum Patterns in Practice
Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails
Daria Bagina — January 19, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth or Fact?
Mary Lister — January 19, 2020 If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to … Continue reading The 11 Landing Page Best Practices to Swear By
Michelle Morgan — January 18, 2020 PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting … Continue reading 5 Tips for Better PPC Budgeting in 2020
Dana Kachan — January 18, 2020 The product development journey is a challenging path with lots of pitfalls. Both product startups and medium-sized businesses face them in spite of the years of experience in the industry. Life-long learning philosophy finds its place here. The err is human, all of us make mistakes, but we also … Continue reading Product Strategy: How to Find Your Product Market Fit
Susan Friesen — January 18, 2020 Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want … Continue reading Your 2020 Guide on How to Get the Most Out of Video Marketing