Hi, Welcome Welcome back Madeleine Wilson May 3, 2021 Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition Retention and engagement Customer experience Ultimately, measuring these different KPIs allows product managers … Continue reading What Product Management Metrics Really Measure
In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies Scott Vaughan on May 3, 2021 It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing … Continue reading 5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org
Brian Basilico May 3, 2021 A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $ 10 a month for a newspaper I wasn’t reading. Checked with … Continue reading Vanity Fair, Unfair Vanity, and Vanity Metrics
Arik Hanson May 3, 2021 When this pandemic set in over a year ago now, a lot of things changed for me. My family was at home with me–all the time. I could no longer work at coffee shops. I no longer visited the gym. And I rarely saw friends. All of that took its … Continue reading How the Pandemic Turned Me Into Something I Am Not
Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief
Caitlin Nobes May 3, 2021 Employee engagement is as popular a topic in HR circles as ever, particularly as companies shift to an entirely remote workforce. But what does engagement really mean? And how important is it? You don’t have to look far to find out that employee engagement is critical to your company’s success. … Continue reading 9 Employee Engagement Statistics That Matter in 2021
Ken Fortney May 3, 2021 In my content marketing role at GRIN, I and my team have a front-row seat to industry developments – and they’re happening fast. Speculating on the future of influencer marketing is no longer a discussion for marketing elites. DTC brands, in particular, are gathering tools and techniques to simply keep … Continue reading Influencer Marketing: What Is It & Where Is It Going?
Amy Drader May 3, 2021 What are we talking about here? Perms? That curly hairstyle of the 80’s? Or maybe Permafrost? You know, that layer of ground in the arctic that remains frozen throughout the year? No. Neither. (Because those topics would make no sense to a leadership and team development blog.) We are talking … Continue reading Leadership Well-Being: Get Your PERMA On
Deborah Sweeney May 3, 2021 One of the biggest assets a small business currently possesses is its website. Websites have proven to be vital to keeping small businesses up and running amid the COVID-19 pandemic. Customers can find your business through search engines, learn more about the steps that businesses are taking to ensure their … Continue reading 5 Benefits of a Small Business Website
