Hi, Welcome Welcome back At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making
Laura Spawn November 9, 2021 It likely comes as no surprise to hear that the last several years have been particularly stressful for the average worker. According to a recent survey from Gallup, U.S. and Canadian workers are among the most stressed in the world: With concerns looming over things like physical health, isolation, potential … Continue reading Wellness in the Workplace: How Remote Business Leaders Can Model Self-Care
Chris Christoff November 13, 2021 If you’re a small business owner, a solopreneur, or an early-stage startup with the goal to create quick brand exposure, build brand authority, drive traffic and boost your conversions, try using influencer marketing. According to sources, 9 out of 10 brands are using some form of influencer marketing to reach … Continue reading What is Influencer Marketing? How to Develop a Strategy
Matt Thomas November 10, 2021 Gen-Z has entered the workplace, making up around 24% of the workforce in 2020. And this number will only grow in the coming years. One might assume that this generation may have similar needs compared to previous generations. However, the requirements of this new working generation do vary, begging the … Continue reading 3 Things Gen-Z Employees Expect From Their Workplace
New features follow short-form video trends on social. Chris Wood on November 12, 2021 Social platform Instagram added new text-to-speech features for IG users (November 24, 2021). The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio … Continue reading Instagram adds text-to-speech to Reels experience
Amanda Desouza | October 2nd, 2020 Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that … Continue reading How Important is Content for SEO?
Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO
Mitul Makadia November 13, 2021 Did you know that if a SaaS company grows only at 20% every year, there is a 92% chance it will cease to exist in the coming years? This shows that having marginal growth is not acceptable in SaaS. When it comes to this industry, experts often refer to the … Continue reading Top 10 Growth Hacking Strategies for SaaS Companies
Sahail Ashraf November 12, 2021 The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how … Continue reading Gifs, Memes and Emojis: Are They Right for Your Brand?
Will 2022 Be Addressable’s Breakout Year? by Karlene Lukovitz @KLmarketdaily, November 12, 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this … Continue reading Will 2022 Be Addressable’s Breakout Year?