This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024 IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store
The New York shooting of Brian Thompson has been met with an outpouring of online rage directed at United over denied medical coverage and other business practices. BY Jennifer Mattson The apparent targeted attack on UnitedHealthcare CEO Brian Thompson, who was shot early Wednesday morning outside his midtown Manhattan hotel, has sparked a noticeably intense … Continue reading Gleeful social media response to UnitedHealthcare CEO shooting reveals deep anger toward for-profit insurance
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success. Scott Gillum on December 5, 2024 “You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ … Continue reading Why personality data is key to scalable B2B marketing
Steep tariffs could have a silver lining: They have the potential to end the current era of cheap, disposable clothing. BY Elizabeth Segran Step into Target, Walmart, or Old Navy and you’ll find a smorgasbord of $3 T-shirts, $12 dresses, and $20 sweaters. If you visit Temu, Shein, or Haul’s websites, you’ll find these items at … Continue reading Could Trump’s tariffs kill fast fashion?
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating. Constantine von Hoffman on December 3, 2024 The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive … Continue reading AI is poised to disrupt the world of martech vendors and users
The job market is strong, but rising price levels and shrinking optimism have Americans feeling uneasy. BY Sam Becker Is the economy strong? Or are we in the midst of a recession, despite what the headlines and experts are telling us? If you’re unsure, you’re not alone. Even though traditional economic metrics paint a relatively rosy … Continue reading Full employment, empty wallets: What’s up with the economy?
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce
Peloton is introducing a new audio-focused strength training app The company’s latest post-pandemic pivot pushes it even further from hardware. ian carlos campbell Thu, Dec 5, 2024 Peloton Peloton is continuing to expand into products other than stationary bikes and treadmills with a new strength training app called Peloton Strength+. The iOS-only … Continue reading Peloton is introducing a new audio-focused strength training app
Nippon Steel’s transaction has faced stiff resistance from politicians, including Biden and Trump, and the United Steelworkers, a major labor group. BY Reuters Japan’s Nippon Steel is committed to its $15 billion acquisition of U.S. Steel and is confident of completing it by year-end, a senior executive said, despite strong U.S. opposition including from President-elect Donald … Continue reading Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
