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5 steps to ensure business goals lead your martech strategy

Marketing Technology Tools

Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024   Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy →

2024 holiday sales live up to the record-breaking projections

Holiday Sales

$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts. Chris Wood on December 3, 2024   Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $ 41.1 billion … Continue reading 2024 holiday sales live up to the record-breaking projections →

AWS, Google Use AI For A New Spin On Searchable Video Content

Amazon AWS

AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text.  Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content →

5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy

Spotify

Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels at driving engagement and … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy →

Cucumbers recalled over serious Salmonella risk in 19 states: Check your packaging now

Food Industry Recall

The produce is believed to be linked to an outbreak that has hospitalized more than a dozen people, says the CDC. BY Michael Grothaus More cucumbers have been recalled, which are believed to be linked to an earlier outbreak that the Centers for Disease Control and Prevention (CDC) says has sickened dozens of people across 19 … Continue reading Cucumbers recalled over serious Salmonella risk in 19 states: Check your packaging now →

Rethinking media mix modeling for today’s complex consumer journey

Consumer Experience

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. Angelina Eng on December 3, 2024     Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. … Continue reading Rethinking media mix modeling for today’s complex consumer journey →

Elon Musk’s $56 billion payday struck down again by this Delaware judge

Stock Market

Chancellor McCormick also rejected a massive fee request by plaintiff attorneys. BY Associated Press A Delaware judge has reaffirmed her ruling that Tesla must revoke Elon Musk’s multibillion-dollar pay package. Chancellor Kathaleen St. Jude McCormick on Monday denied a request by attorneys for Musk and Tesla’s corporate directors to vacate her ruling earlier this year requiring … Continue reading Elon Musk’s $56 billion payday struck down again by this Delaware judge →

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