Hi, Welcome Welcome back Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025 Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform … Continue reading Databricks takes aim at marketers with new platform for data and AI
May 14, 2025 Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture BY Grace Snelling Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired … Continue reading Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
Decentralized Search Engine Gives Advertisers An Abundance Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2025 When Presearch could not guarantee user privacy with known advertising units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types, and geography. Presearch Takeover Ads (PTAs), which launched in … Continue reading Decentralized Search Engine Gives Advertisers An Abundance Of Data
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity. Mike Pastore on May 13, 2025 If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already … Continue reading 5 ways marketers can use Gemini GEMS to increase productivity
May 13, 2025 Apple teams up with a brain-computer startup to turn thoughts into device control BY Jessica Bursztynsky Apple is collaborating with brain-computer interface company Synchron to develop technology that lets users control devices using neural signals. Still in the early stages, the technology could significantly expand accessibility for users who are unable to … Continue reading Apple partners with a brain-computer startup to turn thoughts into device control
May 13, 2025 4 insights for Gen Z’s graduating class of 2025 from a business professor BY The Conversation As the Class of 2025 graduates into an uncertain and fast-changing working world, they face a crucial question: What does it mean to be successful? Is it better to take a job that pays more, or one … Continue reading 4 insights for Gen Z’s graduating class of 2025 from a business professor
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint. Adam Weiss on May 12, 2025 Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For … Continue reading Ad costs are soaring and retailers are panicking — here’s the fix
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
May 12, 2025 The age of answers: Why dashboards are no longer enough BY James Chester Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer … Continue reading The age of answers: Why dashboards are no longer enough
