Hi, Welcome Welcome back Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Composability is a big part of the story as the CDP space evolves. MarTechBot on May 12, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Why does … Continue reading Why does composability get so much attention in the CDP space?
Trump has fired the director of the US Copyright Office It comes after the office released a report on the issues of copyright in AI training. cheyenne macdonald Sun, May 11, 2025 Reuters / Reuters As first reported by Politico, the Trump administration has fired the Register of Copyrights and US Copyright … Continue reading Trump has fired the director of the US Copyright Office
May 11, 2025 A manager’s guide to helping grieving employees BY Zoe Sinclair In the UK, it is currently Dying Matters Awareness Week. Grief—and the impact of death and loss—is something that nearly all of us will experience at some point in our working lives. Despite this, many workplaces are not equipped to have these tricky … Continue reading A manager’s guide to helping grieving employees
May 10, 2025 Kraft Heinz knows how to make you pay attention The commercial jingle will never die. The classic advertising device’s longevity is as impressive as it is surprising. Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core tools many marketers … Continue reading Kraft Heinz knows how to make you to pay attention
How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile. Steve Petersen on May 9, 2025 I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While it’s about choosing where … Continue reading Overcoming fear of better options in martech decisions
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. Joe Cunningham on May 9, 2025 Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions … Continue reading How one newsletter tripled paid membership revenue with retargeting emails
May 10, 2025 Apple may radically change its iPhone release schedule. Here are 3 business-boosting reasons why BY Michael Grothaus For well over a decade now, consumers have been used to new iPhones coming out in the fall, like clockwork. However, according to a series of reports, Apple may be planning to change its iPhone release … Continue reading Apple may radically change its iPhone release schedule. Here are 3 business-boosting reasons why
Take a look at the growthj trajectory of the martech space over the past 14 years, Mike Pastore on May 9, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape … Continue reading The number of martech tools is now 15,384
