Hi, Welcome Welcome back Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025 Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better … Continue reading How and why awareness, confidence and trust drive GTM outcomes
August 07, 2025 Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment BY Sarah Fielding President Trump and the tech industry are continuing their dance of give and take. This time, it’s Apple doing the appeasing. On Wednesday, August 6, CEO Tim Cook announced that Apple … Continue reading Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
WLA shares commitment to combating match fixing and maintaining sports integrity Sophie Atkinson The World Lottery Association (WLA) has announced that it has ramped up activities to combat match fixing and other illicit activities which impact the industry. “Together with other stakeholders, we are leading this global fight,” the WLA says. In a deeper look … Continue reading WLA shares commitment to combating match fixing and maintaining sports integrity
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
MIXI receives approval to acquire PointsBet Suswati Basu News Editor MIXI Australia Pty Ltd (MIXI) has received the green light from the nation’s regulators to take over PointsBet. This marks a possible end to the months-long saga that was fiercely contested between MIXI and rival Betr Entertainment (Betr). The former has now come out on … Continue reading MIXI receives approval to acquire PointsBet
What Makes Up Perplexity Core Ranking Factors by Laurie Sullivan , Staff Writer, August 6, 2025 Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked. It appears the AI engine follows a three-layer ranking system for the large language model (LLM), … Continue reading What Makes Up Perplexity Core Ranking Factors
If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results. Jon-Mikel Bailey on August 6, 2025 Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. It’s the practice of optimizing your content so … Continue reading How to turn SEO wins into GEO dominance
August 05, 2025 The voice data gold rush is on, but don’t fall for fool’s gold BY Jay O’Connor For as long as we’ve imagined “the future,” we’ve imagined computers that talk with humans. From the calm, ever-listening computer in Star Trek to J.A.R.V.I.S. in Iron Man, voice-enabled AI has been the centerpiece of sci-fi and … Continue reading The voice data gold rush is on, but don’t fall for fool’s gold
August 06, 2025 How board members are thinking about AI BY K.R. Callaway Artificial intelligence is transforming the way companies work—even at the top. C-suite executives now rank AI literacy as the No. 1 skill needed to navigate business change, according to a recent LinkedIn report. In fact, 88% of leaders surveyed in this report said … Continue reading How board members are thinking about AI
Prompt engineering isn’t a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context. Mark Ogne on August 5, 2025 For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot … Continue reading Prompt engineering is dead. Long live context engineering!
