From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. Runa Macleod on March 4, 2025 B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation … Continue reading How B2B marketing is becoming a strategic growth driver
March 04, 2025 The top 4 food innovation and technology predictions of 2025 BY Florian Schattenmann As someone who gets to see “the future” unfold in research and development labs around the world, I’ve grown comfortable with our global food landscape constantly evolving. Part of the fun! Anticipating the trends that shape this evolution isn’t just … Continue reading The top 4 food innovation and technology predictions of 2025
CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. Mike Pastore on March 4, 2025 Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ … Continue reading 7 barriers advertisers need to overcome to grow CTV
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. Raj Sivasubramanian on March 4, 2025 A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This … Continue reading 3 ways to boost your VOC program’s value through journey management
Gartner Maps Process To Teach GAI About Brands by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2025 Lured by the potential of generative AI (GAI), many marketers struggle to adopt the technology and get the desired results within a budget. The models need to understand a company’s products and services, and what makes them appealing to … Continue reading Gartner Maps Process To Teach GAI About Brands
March 04, 2025 The biggest fast-food chain in the world is one you’ve never heard of BY Grace Snelling The world’s biggest fast-food chain by locations isn’t Starbucks, KFC, or even McDonald’s. It’s Mixue Ice Cream and Tea. The Chinese quick service restaurant chain currently has about 45,000 storefronts across Asia and Australia, according to the … Continue reading The biggest fast-food chain in the world is one you’ve never heard of
March 04, 2025 More Americans want to leave the country and live overseas. Many say cost of living is the top reason why BY Grace Snelling Almost half of Americans have considered or plan to move abroad to improve their happiness, according to a Harris poll published today. Specifically, the poll found that four in 10 … Continue reading More Americans want to leave the country and live overseas. Many say cost of living is the top reason why
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer’s guide lets you find the one that best suits your needs. Mike Pastore on March 3, 2025 Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are … Continue reading How identity resolution fixes 5 major marketing problems
March 04, 2025 Popular female streamers are bringing on security after stars were attacked during an IRL stream BY Eve Upton-Clark Female streamers are being told to hire security after a spate of recent attacks. Popular Twitch stars Valkyrae, Cinna, and Emiru were out in public at the Santa Monica Pier on March 2 as part … Continue reading Popular female streamers are bringing on security after stars were attacked during an IRL stream
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
