Hi, Welcome Welcome back August 05, 2025 Police are turning to improv to improve leadership skills BY Tyler Dean Kempf Discomfort is common in leadership training, but it’s especially palpable when you walk into a room of police commanders and ask them to say “Yes, and…” That’s the scene I step into regularly as part of … Continue reading Police are turning to improv to improve leadership skills
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Data Lockdown Effects And Should You Believe AI Reasoning Models
Data Lockdown Effects And Should You Believe AI Reasoning Models by Laurie Sullivan , Staff Writer, August 5, 2025 WalletHub has removed 40,000 pages of financial content from the reach of Google and other AI search engines, locking it behind a paywall just for the company’s users. Advancements in AI search and large language models … Continue reading Data Lockdown Effects And Should You Believe AI Reasoning Models
Is it time for retail media networks to think beyond the ads?
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
AI ate my traffic by Campaign Monitor
Get it back with email. Campaign Monitor on August 5, 2025 Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant … Continue reading AI ate my traffic by Campaign Monitor
What leaders can learn from podcasters about communication
August 05, 2025 What leaders can learn from podcasters about communication BY Amanda Cupido It’s undeniable: Digital platforms are powerful tools for influence and podcasting trends have emerged as a masterclass in building impactful leadership profiles. I’ve been producing podcasts for executives for more than 15 years; I’ve seen firsthand how they’ve helped increase trust, deepen … Continue reading What leaders can learn from podcasters about communication
What do we think we know about what helps brands gain citations on LLM results?
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
Amazon Alexa+ Ads Will Test Search
Amazon Alexa+ Ads Will Test Search by Laurie Sullivan , Staff Writer, August 4, 2025 Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy’s description of an AI-generated ad for Alexa+ in a multistep conversation could … Continue reading Amazon Alexa+ Ads Will Test Search
Salesforce’s investment in Genesys is strategic, not just financial
AI is transforming the customer experience space, and we’re witnessing the start of an arms race. Mike Pastore on August 4, 2025 Last week, Salesforce and ServiceNow invested $ 1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers. Genesys was one of the pioneers of cloud-based contact centers, … Continue reading Salesforce’s investment in Genesys is strategic, not just financial
New data shows workers are mostly ignoring return-to-office orders
August 04, 2025 New data shows workers are mostly ignoring return-to-office orders BY Inc. At a recent JPMorgan Chase employee town hall meeting, one brave soul brought up a petition pushing back against the firm’s decision to force workers to return to the office five days a week. “Don’t waste time on it. I don’t care … Continue reading New data shows workers are mostly ignoring return-to-office orders
How to outsmart AI-driven pricing
August 03, 2025 How to outsmart AI-driven pricing BY The Conversation Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta isn’t the only business interested in using AI this way. Personalized pricing has already spread across … Continue reading How to outsmart AI-driven pricing