MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
Google Unleashes Gemini Live Opinion Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2025 Designer, fashion consultant, and personal stylist are all ways I would describe Google Live’s latest video capabilities that allow users to ask questions, share their screens for advice and opinions on a variety of subjects. The demonstration, presented at Mobile … Continue reading Google Unleashes Gemini As An Opinion Tool
The Future of Google Ads: Embracing AI & Automation Vish Gohil Mar 3, 2025 Introduction Google Ads has long been the gold standard for digital advertising, offering businesses a powerful way to reach their target audience and drive conversions. Over the years, Google has continuously refined its advertising platform, integrating new technologies … Continue reading The Future of Google Ads: Embracing AI & Automation
Hyper-personalization requires the rapid analysis of large amounts of data. And that’s where AI excels. MarTechBot on March 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. AI significantly … Continue reading How are marketers using AI to create hyper-personalized experiences?
March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help
March 03, 2025 How and when to use voice AI like Letterly and Oasis BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Typing isn’t always the best way to get your thoughts down. Sometimes talking through an idea leads to better … Continue reading How and when to use voice AI like Letterly and Oasis
March 01, 2025 A ‘Moby-Dick’-inspired opera opens at the Met BY Associated Press When Leonard Foglia was invited to direct an opera based on Herman Melville’s masterpiece about a white whale, his first reaction was: “Moby-Dick. That’s great!” “Then I ran to a used bookstore and got the book,” he recalled, “and I thought: Oh my God, what … Continue reading A ‘Moby-Dick’-inspired opera opens at the Met
March 01, 2025 4 ways to protect your personal data from Musk’s DOGE BY Emily Guy Birken Americans across all political stripes were understandably concerned when news broke that Elon Musk, the unelected head of the so-called Department of Government Efficiency (DOGE), had gained access to the U.S. Treasury Department’s payment systems. These payment systems are … Continue reading 4 ways to protect your personal data from Musk’s DOGE
March 01, 2025 In Airstream’s new all-electric trailer, everything runs off a battery and rooftop solar BY Adele Peters A typical RV has to plug in at a campground to run the power inside. But Airstream’s newest Basecamp 20Xe trailer is designed to power itself in remote locations: If you want to spend a week … Continue reading In Airstream’s new all-electric trailer, everything runs off a battery and rooftop solar
March 01, 2025 This French company made life-saving food cheaper and boosted global nutrition BY The Conversation About 19 million children under 5 around the world suffer from severe acute malnutrition every year. This life-threatening condition kills 400,000 of them—that’s one child every 10 seconds. These numbers are staggering, especially because a lifesaving treatment has existed … Continue reading This French company made life-saving food cheaper and boosted global nutrition
