Here’s how to pressure test your value proposition and craft messaging that converts. Eric Dates on May 1, 2025 Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition … Continue reading If your value prop sounds like everyone else’s, you’ve already lost
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. Kathleen Schaub on May 2, 2025 The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a … Continue reading 5 suggestions for moving beyond MQLs
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on? Mike Pastore on May 2, 2025 Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from … Continue reading Content generation outpaces other applications of AI for marketers
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. Constantine von Hoffman on May 2, 2025 Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how … Continue reading Marketers could have saved Target and Southwest from themselves
Vendors touching customer data keep pairing up as data becomes more essential in the AI era. Mike Pastore on May 2, 2025 The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees … Continue reading More consolidation among data tools, as Fivetran acquires Census
May 02, 2025 Trump orders end to NPR and PBS funding—legal experts say he can’t BY Arden Anderson President Trump issued an executive order ceasing public funding for National Public Radio (NPR) and the Public Broadcasting Service (PBS) late Thursday. The order directs the Corporation for Public Broadcasting (CPB) to eliminate funding for the two news … Continue reading Trump orders end to NPR and PBS funding—legal experts say he can’t
Google Rejects Breakup, But Mulls Other Remedy Concessions by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2025 Google said at the ad tech antitrust remedies hearing on Friday it is willing to cooperate with rivals, but some industry executives do not feel that is enough to curtail any future monopoly strategies. The changes would mean … Continue reading Google Rejects Breakup, But Mulls Other Remedy Concessions
Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM
Contract renewals reflect your marketing’s truth. If your story breaks, customers walk. Here’s how to fix the gap and boost retention. Zac Stucki on May 2, 2025 If we’re all honest about living and working in 2025, then we’d admit we’ve been suckered by a slick pitch — a course, coaching program or SaaS … Continue reading How marketing’s broken promises are sinking your renewal rates
May 02, 2025 From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity BY Joe Berkowitz Donald Trump had a message for America’s children this week: Two dolls is plenty. “Somebody said, ‘Oh, the shelves are gonna be open,’” the president said while discussing his 145% tariffs on China. “Well, maybe the … Continue reading From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity
