May 02, 2025 From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity BY Joe Berkowitz Donald Trump had a message for America’s children this week: Two dolls is plenty. “Somebody said, ‘Oh, the shelves are gonna be open,’” the president said while discussing his 145% tariffs on China. “Well, maybe the … Continue reading From ‘your net worth will skyrocket’ to only ‘two dolls’: Trump’s new message of austerity
YouTube isn’t just for B2C. Here’s how B2B brands can use video ads to build trust and move buyers through complex sales cycles. Pauline Jakober on May 1, 2025 YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals … Continue reading Your top B2B YouTube ads questions – answered
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there’s something humans still do better than AI. Constantine von Hoffman on May 1, 2025 Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out … Continue reading AI-powered martech releases and news: May 1
May 01, 2025 Why AI companies keep raising the specter of sentience The generative AI revolution has seen more leaps forward than missteps—but one clear stumble was the sycophantic smothering of OpenAI’s 4o large language model (LLM), which the ChatGPT maker eventually had to withdraw after users began worrying it was too unfailingly flattering. The … Continue reading Why AI companies keep raising the specter of sentience
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025 Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns
May 01, 2025 Why online shopping feels like a chore in 2025 BY Eve Upton-Clark While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional.” For a growing number of shoppers—particularly younger ones fueling … Continue reading Why online shopping feels like a chore in 2025
The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. Scott Hornstein on April 30, 2025 At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and … Continue reading B2B marketing can’t hide from change forever
Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience John Medina Apr 30, 2025 Reliable. Scalable. Trusted. The Proven Leader in Website Platforms. There’s no shortage of content management systems vying for your attention, but when it comes to search performance, speed, and flexibility, nothing rivals the self-hosted … Continue reading Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. Mike Pastore on April 30, 2025 There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with … Continue reading 5 tips for marketers planning to evaluate B2B data vendors
April 30, 2025 Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items BY Sam Becker Fraud remains a huge issue, with reports increasing 25% between 2023 and 2024, according to recently released data from the Federal Trade Commission (FTC). That amounted to consumers losing more … Continue reading Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
