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A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’

Creativity

October 04, 2025 A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’  When Scott Belsky talks about creativity, he uses words like “output” and “production.” “Creativity is the source, with the problem of mining,” says the founder, author, and early stage investor. “It requires machinery and practice and discipline and whatever else.”  … Continue reading A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’ →

How to set up GA4 cross-domain tracking for global and multi-brand sites

Google Analytics

How to set up GA4 cross-domain tracking for global and multi-brand sites Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. October 3, 2025 Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a … Continue reading How to set up GA4 cross-domain tracking for global and multi-brand sites →

Salesforce announces new initiatives to build trust in AI agents

Salesforce

AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. Mike Pastore on October 3, 2025       Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust … Continue reading Salesforce announces new initiatives to build trust in AI agents →

Thriving businesses create value, dying businesses strip-mine it

Business Development

Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future. Annette Franz on October 2, 2025       Most leaders talk about value like it’s a buzzword, but here’s the brutal truth: Many companies aren’t creating value — they are strip-mining it.  Squeezing customers with … Continue reading Thriving businesses create value, dying businesses strip-mine it →

Stop making cost per conversion your KPI — here’s what to measure instead

KPI

Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead →

MMA’s Brand As Performance Framework Should Give Marketers Relief

Branding Engagement

MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion.  The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief →

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