10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025 One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report
May 06, 2025 Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations BY Reuters Shares of Palantir Technologies slumped more than 13% on Tuesday, after quarterly results and a raised forecast failed to meet the high expectations of Wall Street investors, who had driven the stock price up significantly ahead of earnings. … Continue reading Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations
How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How should marketers market to consumers under stress?
May 05, 2025 To realize AI’s potential in the workplace, do one thing BY Maria Flynn In just a few short years, generative artificial intelligence has begun demonstrating its tremendous business potential. Stanford University’s latest AI Index report reveals that global corporate investment in AI grew nearly 45% in 2024 to reach $252.3 billion. With private … Continue reading To realize AI’s potential in the workplace, do one thing
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025 A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot
How AI Is Changing the Way We Get Things Done Wisam Abdulaziz May 5, 2025 The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, … Continue reading How AI Is Changing the Way We Get Things Done
Optimizing For AI Search By Following LLM, AI Signatures by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2025 Large language models (LLMs) and artificial intelligence (AI) crawlers leave a signature through a short bit of text that tells the server what is making the request. Tyler Einberger, chief operating officer at Momentic, a boutique digital … Continue reading Optimizing For AI Search By Following LLM, AI Signatures
May 05, 2025 Trump’s tariffs are starting to hit the busiest port in the country. Next come the store shelves BY Hunter Schwarz The effects of President Donald Trump’s tariff policies are already appearing at America’s busiest port, and its top official says that shortages could begin showing up on store shelves in as early as … Continue reading Trump’s tariffs are starting to hit the busiest port in the country. Next comes store shelves
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025 Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame
