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The new “Day One” playbook for progressive leaders in 2025

May 07, 2025 The new “Day One” playbook for progressive leaders in 2025  BY Neil Barrie The speed and breadth of the changing political/cultural status quo in the U.S. has been breathtaking and disorienting for brand leaders across the tech/business community. Some leaders ??have gone all in to kiss the ring of the new status quo. … Continue reading The new “Day One” playbook for progressive leaders in 2025

Martech Landscape 2025: Growing, shrinking and reshaping all at once

  Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025     Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once

7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot

7 ways to put behavioral marketing to work—starting now This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. May 6, 2025   Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve … Continue reading 7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot

Why human-centered design is vital in healthcare research

May 06, 2025 Why human-centered design is vital in healthcare research   BY Larraine Segil At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are … Continue reading Why human-centered design is vital in healthcare research

Marketing And Programmatic Advertising Technology Merge

Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform.  With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge

Social media is more important than you may realize

May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.?  While … Continue reading Social media is more important than you may realize

10 insights for marketing and MOps leaders from the State of Martech 2025 report

10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025     One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report