The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
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Advertisers’ Prime Day: Longer Event, Cautious Spend
Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game. Zac Stucki on July 10, 2025 We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time … Continue reading Dashboards don’t win games, coaching does
Perplexity’s AI Browser Will Have All The Data
Perplexity’s AI Browser Will Have All The Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2025 Perplexity subscribers on Wednesday gained first access to the company’s AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Comet — which will change search and browsing and in the future, advertising — features Perplexity’s AI search … Continue reading Perplexity’s AI Browser Will Have All The Data
Why beauty brands that embrace agentic AI will succeed
July 10, 2025 Why beauty brands that embrace agentic AI will succeed BY Alice Chang Shopping has evolved more over the past 10 years than it has in the previous 50. Once rooted in an in-person experience of trial and tactility, the path to purchase has changed dramatically—propelled by rapid advancements in technology, shifting consumer expectations, … Continue reading Why beauty brands that embrace agentic AI will succeed
Why assumption-based GTM strategy is facing a powerful reckoning
It’s time to replace familiar, untested, “how we’ve always done it” methods with ones that are tested and proven. Mark Stouse on July 10, 2025 (This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel good about their assumptions … Continue reading Why assumption-based GTM strategy is facing a powerful reckoning
The next generation of business leaders must be adaptable
July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience. Eric Dates on July 10, 2025 Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. … Continue reading When and how to segment your product messaging
The secret behind innovation that matters: Scale
July 09, 2025 The secret behind innovation that matters: Scale BY Florian Schattenmann Everyone loves the “aha” moment—that big idea, concept, or insight. But real impact happens when innovation takes root, at scale. This is where the rubber really meets the road. We are facing some of the biggest global challenges in decades—from socioeconomic changes and … Continue reading The secret behind innovation that matters: Scale
Earth is about to break its own speed record – here’s why
July 09, 2025 Earth is about to break its own speed record—here’s why BY Sarah Bregel The Earth is pretty good at keeping its pace. However, variations do happen. And on three separate days this summer—July 9, July 22, and August 5—the Earth will spin notably faster than usual. Of course, you’re not likely to feel … Continue reading Earth is about to break its own speed record – here’s why
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