November 17, 2025 Frontline workers say companies aren’t being transparent about AI integration
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Google To Advance Bidding Strategy In Ads
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
How agentic AI is changing the future of marketing
Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025 At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing
Busyness isn’t a badge of honor
November 17, 2025 Busyness isn’t a badge of honor
Why giving away your company is the ultimate legacy power move
November 16, 2025 Why giving away your company is the ultimate legacy power move
The hidden résumé metric that predicts whether you’ll get an interview
November 16, 2025 The hidden résumé metric that predicts whether you’ll get an interview
SEO vs. AI Search: Why It’s Not Either/Or
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both. Semrush Enterprise on November 14, 2025 AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even … Continue reading SEO vs. AI Search: Why It’s Not Either/Or
This week in business: Shutdown chaos, AI jitters, and a penny farewell
November 15, 2025 This week in business: Shutdown chaos, AI jitters, and a penny farewell
Why your martech still feels like a cost center — and how AI changes that
Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
October 2025 HubSpot updates include faster files, cleaner data and smarter AI
Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. Tyler Samani-Sprunk on November 14, 2025 October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and … Continue reading October 2025 HubSpot updates include faster files, cleaner data and smarter AI
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