See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
Strong rankings don’t guarantee AI visibility. Learn what drives citations and how to measure your brand’s presence across AI platforms. By Shama Hyder Published on July 2, 2026 A client called after Google’s May 2026 core update, worried that a flagship product page had slipped from position two to eight. The rankings had … Continue reading AI visibility depends on who writes about your brand
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility. By Mike Pastore Published on June 17, 2026 Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. … Continue reading Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People Wisam Abdulaziz May 20, 2026 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
6 Strategies for Visibility in ChatGPT Brad Anderson If you’re trying to “rank” in ChatGPT the same way you rank in Google, you’re going to have a bad quarter. That’s not my take. It’s the pattern a lot of marketers are bumping into right now, and it’s one a top marketing agency, Relevance, … Continue reading 6 Strategies for Visibility in ChatGPT
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don’t get the click. By Dan Taylor , February 2, 2026 Some brands are seeing direct traffic grow without an obvious cause. A major reason … Continue reading Why AI visibility can increase direct traffic even when nobody clicks
AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority. By Benu Aggarwal January 22, 2026 Your brand is being evaluated, summarized and recommended — or ignored — thousands of times per day by AI systems. For most enterprises, this is … Continue reading Why AI visibility is now a C-suite mandate
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. Semrush Enterprise on October 17, 2025 Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise … Continue reading The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025 Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility
