Tag Archives: Successful

Key Characteristics of Successful Lead Generation Websites

Pete Winter January 12, 2021 Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found … Continue reading Key Characteristics of Successful Lead Generation Websites

Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

Maria Ganta December 11, 2020 Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, … Continue reading Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

5 Steps to Plan a Successful Tech Stack Integration Project

Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project

How to Plan a Successful CRO Campaign

Billy Farroll November 30, 2020 We explain the data-driven processes we use to find testing opportunities, prioritise them in order of importance and start each CRO campaign with the greatest chance of success. According to The 2019 State of Conversion Optimization Report by CXL, the biggest challenges marketers face with conversion rate optimisation (CRO) are … Continue reading How to Plan a Successful CRO Campaign

The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce

Andrew Madeira-Silva November 6, 2020 2020 has been the year of the layoff. In Europe, England has just announced another national lockdown while France, Germany, Belgium, and Ireland have shut down large portions of their societies. Meaning e-Commerce businesses are now in demand more than ever. All business owners need to be on high alert, … Continue reading Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce