Tag Archives: Successful

Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018   Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development

Tips for Successful A/B Testing of Your Facebook Video Ads

Torrey Tayenaka — March 28, 2018 Follow @https://twitter.com/sparkhouse — March 28, 2018 coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. … Continue reading Tips for Successful A/B Testing of Your Facebook Video Ads

Estimating the Cost of Starting a Successful Business From Zero

Margarita Hakobyan — March 22, 2018 Follow @margahakobyan — March 22, 2018 Some people are happy spending their lives working for a company or business, and that’s fine. For others, the idea of always working for someone else feels wrong. They may believe they can bring something new and exciting to the business market, or … Continue reading Estimating the Cost of Starting a Successful Business From Zero

Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign

Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan  @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign