Tag Archives: Successful

9 eCommerce Trends to Watch for a Successful 2022

Jake Rheude January 6, 2022 2021 hit the eCommerce space with some serious challenges, including the global shipping crisis and supply chain bottlenecks. But the year also saw eCommerce retailers step up their game to provide customers with better experiences and meet rising consumer expectations. When the global pandemic forced international lockdowns, eCommerce became the … Continue reading 9 eCommerce Trends to Watch for a Successful 2022

The Ultimate Guide to Your Brand’s Successful Change Management in 2022

John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022

How to build a successful marketing technology roadmap

Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap

Why empathy is the key to successful customer engagement

How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement

4 Cross-Selling Tips & Tricks for a Successful Shopify Store

Haiden Hibbert December 1, 2021 You might be using cross-selling or upselling strategies in your Shopify store already. This is a great way to drive more sales and increase average order value (AOV) and, ultimately, your bottom line. Both cross-selling and upselling typically happen when a customer indicates they’re about to make a purchase and … Continue reading 4 Cross-Selling Tips & Tricks for a Successful Shopify Store

5 Examples of Successful Hyper-Personalization that Worked

Nicholas Godwin November 12, 2021 Ever seen an ad campaign that makes you feel like the brand picked the thoughts right off your brain? Or perhaps, an online order that fits perfectly—made for you. Scenarios like these will make you more endeared to the brand because you feel they understand your needs and personality, right? … Continue reading 5 Examples of Successful Hyper-Personalization that Worked

How to build a successful RevOps team

Sustained revenue growth is built on optimized RevOps teams and strategies. Corey Patterson on November 9, 2021 When B2B brands look to increase revenue, relying on natural growth supported by a traditional operations organization doesn’t always cut it. That’s why so many companies have deployed Revenue Operations (RevOps) teams to optimize the process. According to … Continue reading How to build a successful RevOps team