Tag Archives: Successful

Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Wesley Young on January 30, 2018   Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know … Continue reading Customer loyalty: A key ingredient for successful local search results

How to Have a More Successful Website Design With Multivariate Testing

Personal Branding Blog — January 26, 2018 — January 26, 2018 It’s great to have high traffic for your personal brand’s website. How to get these visitors to convert into sales is the next challenge businesses face. The design and execution of elements are crucial to staying up to date with the latest technology and … Continue reading How to Have a More Successful Website Design With Multivariate Testing

Frito-Lay CMO says marketers need a listen-first mentality to be successful

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018   Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful