Tag Archives: Element

Illustrations in Email – Add an Element of Vivacity to Your Campaigns

Kevin George — May 5, 2017 Follow @imkevin_monk— May 5, 2017 It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their construction of meaning. When marketers were asked what types of visuals were most frequently produced during the year 2016, 35% mentioned stock photos while … Continue reading Illustrations in Email – Add an Element of Vivacity to Your Campaigns

Cross-device ad tech: How to vet potential partners providing this critical stack element

The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element

The Missing Element In Your Website’s Sales Page

Susan Gilbert — November 24, 2016 Follow @SusanGilbert— November 24, 2016 How To Add Spice To Your Website Sales Page In addition to our normal website pages, individual landing or sales pages are used for specific products or services, especially when doing a promotion or using paid advertising. Visuals are an absolute necessity on sales … Continue reading The Missing Element In Your Website’s Sales Page

Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016     Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing

Online Videos: The Key Element to Successful Social Media Marketing

by Justin Herring January 4, 2016 Follow @justincherringJanuary 4, 2016 The latest study from Cisco suggests that online video is poised to grow bigger in the next few years. In fact, the study predicts that video traffic will go from 64 percent in 2014 to higher than 80 percent by 2019, with video-on-demand traffic doubling … Continue reading Online Videos: The Key Element to Successful Social Media Marketing

The Buyer Persona: A Necessary Element of Social Selling

Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling