Market Your Business on LinkedIn with 4 Great Tools

— April 10, 2017

Improve Your Business Marketing with These 4 LinkedIn Resources



Today I have some resources to help you build a great business network through one of the top social networks today — LinkedIn. Here’s four links with tips and tricks to kick start your Monday.


Marketing to your clients is more effective with the right focus and social networks. As you make new connections on social media you can create lasting influencer and customer relationships. There are several ways you can improve your LinkedIn profile for better results. Would you like to make meaningful connections online? Take advantage of these top tools, and let me know how these work for you!


1) Manage and amplify your network – Oktopost


Leverage your social data for better lead scoring and community nurturing. Oktopost is a social media management platform that works well with teams who want to build a transparent and authentic network on places like LinkedIn. The software includes integration with top resources like Hubspot, SalesForce, Marketo, and more. Stay on top of the latest conversations so that you can focus on what matters the most to your connections.



2) Sourcing made simple – Dux-Soup


If you would like reach more prospects on LinkedIn, but don’t have the time then this tool will help you get there quickly. Dux-Soup includes a Google Chrome browser plugin that performs like a virtual assistant as it tracks the profiles that you visit. Make notes for each one that are of interest to your business and easily track your communications. It’s free to get started with a low-cost premium plan available.



3) Understand your contacts with personal coaching – Crystal


Making new connections is a great start — now it’s time to build a great relationship with them in order to establish trust. With Crystal you gather personality reports, check out more about an individual before you meet them, and receive personal coaching advice based on the DISC assessment. This resource will help you communicate more effectively with empathy for each contact.



4) Get five-star reviews – LeadFuze


Would you like to put your lead generation on auto pilot? LeadFuze is a simple tool to use that finds qualified prospects through an automated lead discovery and outreach process. This program includes an intuitive search function that your business can use to locate prospects by their title, niche keywords, industry, location, and more. Instantly gather B2B contact information from over 100 million professionals — the software will automatically contact and follow up with each one that you choose.



Hopefully you will find these marketing tools useful to your LinkedIn marketing strategy and sales. Are there any that you would like to add as well?

Digital & Social Articles on Business 2 Community

Author: Susan Gilbert


View full profile ›

(41)