Michelle Morgan September 7, 2020 Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature … Continue reading 3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
Sarah Bentley September 6, 2020 There may be a number of reasons that you have multiple company pages. Whether you created a company page back before you were intentionally using LinkedIn, or you have multiple pages that are related to one organization and you want to move it all under one name, having one page … Continue reading Merging Multiple LinkedIn Pages
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Pages also now have an ‘Events’ tab for to feature their (virtual) events. Ginny Marvin on September 2, 2020 LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, … Continue reading LinkedIn lets Page owners view, sort, learn more about their followers
Sarah Bentley August 29, 2020 Do you have a name that often gets mispronounced? Or, do you ever see someone’s name that you are about to have a conversation with and immediately panic because you don’t even have the slightest clue how to pronounce it? Names are hard, but mispronouncing a potential client or lead’s … Continue reading Quick Tip: Add Your Name Pronunciation on LinkedIn
Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients
Colleen McKenna August 22, 2020 I have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network and increased visibility A proven process, that series of actions or steps taken to achieve … Continue reading You Being Rogue on LinkedIn Yields LIttle to No Results
Jason Davis August 12, 2020 Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience’s attention. If you’ve been on LinkedIn lately, the platform is hungry for video content. The reason for using video on LinkedIn is obvious: LinkedIn’s … Continue reading How to Optimize Your LinkedIn Posts Using Video
JoAnne Funch August 10, 2020 LinkedIn remains the #1 platform for recruiters and hiring managers to find candidates to fill jobs so it stands to reason job seekers need to know how to use LinkedIn to find a job. According to Job-Hunt.org, “to land a job in 2020, you will need to have a strong … Continue reading 6 Tips on Using LinkedIn to Find a Job
Colleen McKenna July 31, 2020 Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach. I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m … Continue reading Why You Need to be Careful Automating Your LinkedIn Lead Generation
