Tag Archives: LinkedIn

TrustRadius adds LinkedIn intent data integration

Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration →

LinkedIn debuts its own podcast network

Podcasting

LinkedIn debuts its own podcast network Co-founder Reid Hoffman will co-host a show about personal entrepreneurship. K. Holt @krisholt February 23rd, 2022 ronstik via Getty Images LinkedIn is delving deeper into the podcast world. It’s debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures. … Continue reading LinkedIn debuts its own podcast network →

B2B Marketing Through LinkedIn: Strategies To Succeed

LinkedIn B2B Marketing

B2B Marketing Through LinkedIn: Strategies To Succeed Vaibhav Kakkar / 16 Feb 2022 In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business. One cannot ignore promoting their brand on the web if they want to see tangible results. The results include increasing user engagement and bringing … Continue reading B2B Marketing Through LinkedIn: Strategies To Succeed →

10 Reasons Why LinkedIn is Important to Grow Your Business

LinkedIn Utilization

Dinesh Agarwal January 12, 2022 Having more than 700 million members spread across the globe, LinkedIn has evolved into a powerful marketing tool. With all the social media platforms taking up space on your smartphones, there’s not a single one that compares with LinkedIn! From maintaining your personal brand to generating qualified leads, using LinkedIn … Continue reading 10 Reasons Why LinkedIn is Important to Grow Your Business →

Why 46 Percent of LinkedIn Ads Fail

LinkedIn Advertisement

Howard J. Sewell November 29, 2021 Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. … Continue reading Why 46 Percent of LinkedIn Ads Fail →

Executives Need to Get a Lot More Real in 2022 on LinkedIn

LinkedIn Utilization

Arik Hanson November 24, 2021 2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years, it was about time. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These … Continue reading Executives Need to Get a Lot More Real in 2022 on LinkedIn →

5 Things to Focus on Before Running Paid Advertising on LinkedIn

LinkedIn Advertisement

Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn →

9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

LinkedIn Publishers

Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts →

LinkedIn is leaning into community

LinkedIn Engagement

On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features. Kim Davis on November 10, 2021 “We’re very happy with the position we’re in and we have some confidence going into the next few quarters.” Penry Price, VP, Marketing Solutions at LinkedIn was reflecting on the recent healthy earnings report for … Continue reading LinkedIn is leaning into community →

Do I Have Control of My Employees’ LinkedIn Activity?

Jim Cusick November 2, 2021 The question of whether or not you have control over what your employees do with their LinkedIn profiles and other social media platforms is one the Intero Advisory team answers almost weekly. When a company is making specific investments into business outcomes stemming from LinkedIn, they want to ensure success. … Continue reading Do I Have Control of My Employees’ LinkedIn Activity? →