Tag Archives: LinkedIn

TrustRadius adds LinkedIn intent data integration

Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions.  The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration

B2B Marketing Through LinkedIn: Strategies To Succeed

B2B Marketing Through LinkedIn: Strategies To Succeed Vaibhav Kakkar / 16 Feb 2022   In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business. One cannot ignore promoting their brand on the web if they want to see tangible results. The results include increasing user engagement and bringing … Continue reading B2B Marketing Through LinkedIn: Strategies To Succeed

10 Reasons Why LinkedIn is Important to Grow Your Business

Dinesh Agarwal January 12, 2022 Having more than 700 million members spread across the globe, LinkedIn has evolved into a powerful marketing tool. With all the social media platforms taking up space on your smartphones, there’s not a single one that compares with LinkedIn! From maintaining your personal brand to generating qualified leads, using LinkedIn … Continue reading 10 Reasons Why LinkedIn is Important to Grow Your Business

5 Things to Focus on Before Running Paid Advertising on LinkedIn

Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn

9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

Do I Have Control of My Employees’ LinkedIn Activity?

Jim Cusick November 2, 2021 The question of whether or not you have control over what your employees do with their LinkedIn profiles and other social media platforms is one the Intero Advisory team answers almost weekly. When a company is making specific investments into business outcomes stemming from LinkedIn, they want to ensure success. … Continue reading Do I Have Control of My Employees’ LinkedIn Activity?