Tag Archives: LinkedIn

LinkedIn is reportedly laying off five percent of its workforce

LinkedIn is reportedly laying off five percent of its workforce By Kris Holt May 13, 2026   Smith Collection/gado/Getty Images LinkedIn is the latest major tech company to announce large-scale layoffs. According to Reuters, the company is letting around five percent of its workforce go. Given that LinkedIn has more than 17,500 full-time employees, that means … Continue reading LinkedIn is reportedly laying off five percent of its workforce →

LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting

LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially in the B2B space, … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting →

LinkedIn wants to be the TikTok of business — will it work?

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025       Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work? →

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. Scott Gillum on June 17, 2025       You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your … Continue reading Do LinkedIn videos work better than blogs? Here’s the data →

Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?

Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? →