LinkedIn Debuts Job-Search Filter – Top 50 U.S. Companies To Work For by Laurie Sullivan @lauriesullivan, April 19, 2023 LinkedIn data found that 87% of respondents in the United States say working for an organization with shared values and cultural commitments is important, with 71% saying this is true even in an uncertain economy. The … Continue reading LinkedIn Debuts Job-Search Filter – Top 50 U.S. Companies To Work For
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips. Michael Brenner on April 18, 2023 LinkedIn is over 20 years old. What started as a tool for job seekers to post resumes has morphed into a full-fledged social media … Continue reading 6 tips for optimizing LinkedIn content for B2B marketing
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform. Chris Wood on March 21, 2023 Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run … Continue reading LinkedIn releases new Pages features for B2B marketers
By Harry McCracken March 07, 2023 For our new oral history of LinkedIn, we talked to dozens of people and pieced together a detailed story of how the business-centric social network rose from a mere idea in 2003 to the indispensible global platform it is today. But even at 6,000-plus words, our account … Continue reading This 2004 LinkedIn pitch deck is an amazing, nostalgic time capsule
Keren Baruch Keren Baruch Director of Product at LinkedIn, Angel Investor Published Feb 23, 2023 We appreciate the effort you put into creating high-quality content on LinkedIn – whether it’s a hot take post on breaking news, a newsletter that digs into industry trends, or a video recap of … Continue reading LinkedIn Feature Boosts Content Visibility
How LinkedIn Prioritizes B2B Buyer Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2022 B2B marketers cite data privacy as a priority, as do B2C buyers — but not many seem to talk about supporting the market segment. LinkedIn on Thursday said it will continue to invest in innovative technology to help B2B marketers … Continue reading How LinkedIn Prioritizes B2B Buyer Privacy
By Sam Becker September 15, 2022 Many people likely turn to their family members or friends for help when starting a job search. But according to a new study, which looked at how social media and the labor market mesh, it may be more beneficial to skip over our strong connections and consider those on … Continue reading Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface. The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022 With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
