YouTube Strategy Is Roadmap For LinkedIn by Laurie Sullivan , Staff Writer, May 14, 2026 YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence … Continue reading YouTube’s Strategy Becomes A Roadmap For LinkedIn
LinkedIn is reportedly laying off five percent of its workforce By Kris Holt May 13, 2026 Smith Collection/gado/Getty Images LinkedIn is the latest major tech company to announce large-scale layoffs. According to Reuters, the company is letting around five percent of its workforce go. Given that LinkedIn has more than 17,500 full-time employees, that means … Continue reading LinkedIn is reportedly laying off five percent of its workforce
February 28, 2026 3 affordable networking options that work better than LinkedIn BY Emily Guy Birken Networking as a solopreneur can feel impossible. LinkedIn is full of the sort of hustle-culture aficionados who think yoga at 4 a.m. is something to brag about and who want you to buy their online course. Joining a … Continue reading 3 affordable networking options that work better than LinkedIn
LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially in the B2B space, … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
September 23, 2025 How to build influence on LinkedIn without being cringe The entrepreneur Sara Mauskopf has a big voice on X but not in real life. Tens of thousands of people follow her account, where she goes by @sm. Outside social media, she is an introvert who prefers to stay in with her husband … Continue reading How to build influence on LinkedIn without being cringe
With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025 Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work?
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. Scott Gillum on June 17, 2025 You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your … Continue reading Do LinkedIn videos work better than blogs? Here’s the data
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2. Mike Pastore on March 11, 2025 LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising … Continue reading A pair of lead gen providers have disappeared from LinkedIn
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Andrea Cruz on February 26, 2025 Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, … Continue reading 5 common LinkedIn Ads mistakes and how to fix them
