Tag Archives: LinkedIn

LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan  @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)

Kevin Payne — September 18, 2019 Follow @kevintpayne — September 18, 2019 The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. One study shows that out of the over 600 million people using this platform, 90 million of … Continue reading LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)

Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on September 20, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests

Increase Your Business Visibility with These 4 LinkedIn Tools

Susan Gilbert — September 12, 2019 Follow @SusanGilbert — September 12, 2019 Today I have some resources to help you build a stronger business network on LinkedIn. Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships with people who … Continue reading Increase Your Business Visibility with These 4 LinkedIn Tools