Tag Archives: LinkedIn

Finally getting (Linked)In on the retargeting action

LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes. Laura Collins on June 2, 2017 at 10:12 am Since its launch in 2003, LinkedIn has completely revolutionized professional networking. I often wonder how recruiters, … Continue reading Finally getting (Linked)In on the retargeting action

Did This New LinkedIn Feature Just Change the Game for B2B Marketing?

John Nemo — May 19, 2017 Follow @JohnNemoPR— May 19, 2017 LinkedIn continues to innovate with how its members can communicate, and its latest update makes real-time sales, marketing and customer service even easier to execute as a result. If you want to get serious about selling on LinkedIn, learning how to engage with your … Continue reading Did This New LinkedIn Feature Just Change the Game for B2B Marketing?

Step up your advanced Account-Based Marketing strategies with LinkedIn Ads (DD)

On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy. AJ Wilcox on April 25, 2017   This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer … Continue reading Step up your advanced Account-Based Marketing strategies with LinkedIn Ads (DD)