How LinkedIn Prioritizes B2B Buyer Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2022 B2B marketers cite data privacy as a priority, as do B2C buyers — but not many seem to talk about supporting the market segment. LinkedIn on Thursday said it will continue to invest in innovative technology to help B2B marketers … Continue reading How LinkedIn Prioritizes B2B Buyer Privacy
By Sam Becker September 15, 2022 Many people likely turn to their family members or friends for help when starting a job search. But according to a new study, which looked at how social media and the labor market mesh, it may be more beneficial to skip over our strong connections and consider those on … Continue reading Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface. The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing Elena Cucu / 13 Jun 2022 With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers … Continue reading LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
By Rohan Rajiv June 03, 2022 If you’re a recent graduate or entering the job market for the first time, there’s good news: Employers are planning to hire almost 30% more new graduates this year; and on LinkedIn, we’ve seen an almost 17% increase in entry-level job postings compared to last year. Yet … Continue reading 4 easy ways to kick off your job search on LinkedIn
By Omar Garriott and Jeremy Schiefling May 05, 2022 Many job seekers struggle to know what type of work to look for in the first place. For a searcher who’s still in the process of exploring, here is a way to proceed. LinkedIn now offers AI assistance with its skills-based “Career Explorer” tool. The tool … Continue reading This is the right way to used LinkedIn to get noticed by recruiters
The 5 Things That Will Save LinkedIn From Social Ruin by Nathan Rice , Op-Ed Contributor, May 6, 2022 Unspoken etiquette provides a path to feeling safe and comfortable in our digital environments. It’s surreal to have witnessed digital social networks being born — and more strange, their evolution. Not long ago, I would have … Continue reading The 5 Things That Will Save LinkedIn From Social Ruin
Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration
LinkedIn debuts its own podcast network Co-founder Reid Hoffman will co-host a show about personal entrepreneurship. K. Holt @krisholt February 23rd, 2022 ronstik via Getty Images LinkedIn is delving deeper into the podcast world. It’s debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures. … Continue reading LinkedIn debuts its own podcast network
