By Elissaveta M. Brandon It has barely been a year since Chat GPT went mainstream, and already it has made waves—nay, towering crests—in the creative industry. Architects are leveraging generative artificial intelligence to automate repetitive tasks and turn hand sketches into highly realistic renderings. Graphic designers are using it to experiment with new concepts. … Continue reading 4 top interior design studios share how AI is changing their business
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs
How Generative AI is Changing the Way Creatives Work Michelle Looney / Sep 15, 2023 Over the past year, we have seen an explosion in the use of artificial intelligence, or AI, across multiple industries. With all of the advantages that AI has to offer, there is no denying that it is truly transforming … Continue reading How Generative AI is Changing the Way Creatives Work
How Buy-Now-Pay-Later is Changing the E-Commerce Landscape Daglar Cizmeci / Jun 18, 2023 The e-commerce landscape is constantly evolving. With more ways to access the world of online shopping than ever before, consumers continue to seek new and innovative ways to purchase their favourite products. Buy now, pay later (BNPL) has begun to revolutionise … Continue reading How Buy-Now-Pay-Later is Changing the E-Commerce Landscape
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
iOS 16 review: Apple opens the lock screenApple’s annual upgrade brings lots of small additions that add up to a better iPhone experience. M. Smith @thatmatsmith A personalized lock screen A better messaging experience Health and Fitness Everything else Wrap-up Just in time for the arrival of the iPhone 14 line, iOS 16 is … Continue reading Apple listened to your complaints and is changing iOS 16’s battery percentage icon
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too. Ken Zachmann on July 7, 2022 Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity … Continue reading Identity and the changing measurement landscape
By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times
