Helen Blake November 12, 2020 Recently, I met with the CEO of a large SME. When we last spoke she was, frankly, looking drained and depleted. This time around, she was positively far more positive and looking forward to sharing her vision and passion with her colleagues. We talked at length about her vision for … Continue reading Changing Company Culture – Launching the Journey
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Pam Aungst October 1, 2020 You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google … Continue reading Why Your Google Ranking Keeps Changing
By Diana Shi August 28, 2020 As more people work from home, one feature of the typical workday appears to be changing shape: the humble meeting. This essential workday function, once carried out in conference rooms, cafés, or in the office kitchen, is becoming more frequent—and with more meetings comes a longer day overall. In … Continue reading One thing that the pandemic could be changing? Meeting lengths
Stacey Rudolph August 20, 2020 Social media has really changed customer service behavior in recent years. The days of telephone, fax, letters and email are gone and social media is becoming more prominent when it comes to offering customer support and services. According to Invespcro, more than 80% of customers use social media to engage … Continue reading How Social Media is Changing Customer Service [Infographic]
Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…
Tools and tech to help improve analysis, decision making, and strategic planning. Ginny Marvin on July 10, 2020 The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging … Continue reading How technology is changing what it means to be an effective marketer
Anjan Pathak July 8, 2020 It’s 2020, and the eldest cohort of the Gen-Zers is graduating. It is estimated that they will comprise 20% of the workforce by the end of the year. But preparing for their job hunt, ain’t going to be easy this time. COVID 19 has disrupted the businesses and affected hiring … Continue reading How COVID-19 is Changing Workplace Perspectives for Gen-Z
Bobi Seredich — May 15, 2020 These last few months have shown us how quickly our world can change. The ability to be adaptable and flexible has taken on a new perspective. Information, plans, teams, and customers have shifted at a dizzying pace, accompanied by a higher level of fear and anxiety. Managing work stress … Continue reading Managing Work Stress in a Changing World
Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence
