Macy’s Changing Its Marketing Strategy by Laurie Sullivan @lauriesullivan, September 20, 2019 Macy’s will begin testing same-day delivery in 30 markets for online orders of $75 or more starting Oct. 1, in an effort to change the way it markets its own brand to consumers. The company has spent years helping the brands that … Continue reading Macy’s Changing Its Marketing Strategy
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019 Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs
Helen Blake — August 27, 2019 Follow @futurecurve — August 27, 2019 Late August gives me an itch. Or a disturbance in the Force. Whatever floats your personal boat. It’s that end of summer / start of school thing. I’ve always been a bit conflicted about this time of year because when I was a … Continue reading Changing Culture – Launching the Journey
Sarah Bircher — August 7, 2019 — August 7, 2019 Tumisu / Pixabay The best manager I ever had used to start our one-on-one meetings with this reminder, “Please let me know if I need to change my approach to help you be successful.” It was her way of practicing one of her guiding philosophies … Continue reading Changing Your Approach: Leading Different Processing Styles
Ashley Lipman — July 11, 2019 — July 11, 2019 expresswriters / Pixabay In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can … Continue reading What Are Micro-Influencers and How Are They Changing Ecommerce?
Behavioral Differences, Aging Population Changing Search by Laurie Sullivan @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search
Dave Brock — March 29, 2019 Follow @davidabrock — March 29, 2019 We know questions are critical to our success as sales people. Sadly, we ask too few, choosing instead to pitch our products and solutions, hoping the customer has some interest in considering them, though we often don’t know why. Most modern selling programs … Continue reading Changing The Questions
Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019 Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook
Rick Goodman — March 5, 2019 Follow @DrRickGoodman — March 5, 2019 Even if you’ve never taken the time to articulate your company culture, you probably have some feeling of what it is. When you go to work each day, you have some general sense of what the team values, what it takes seriously, what … Continue reading How to Handle a Changing Company Culture
AI in Education: 5 Ways AI Is Changing the Game According to an eSchool News report on AI in education, AI in the education sector is expected to grow by 47.5% through 2021. Although the classroom model hasn’t changed very much over the course of centuries, educators are always looking forward to embracing new technologies … Continue reading AI in Education: 5 Ways AI Is Changing the Game
