Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. By Constantine von Hoffman Published on May 15, 2026 For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech … Continue reading The AI search shift changing B2B marketing metrics
May 05, 2026 Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’ BY Michael Grothaus May is kicking off with another brutal round of tech layoffs that have been affecting the industry for much of the year. Today, the U.S.’s largest cryptocurrency exchange, Coinbase Global, Inc. (Nasdaq: … Continue reading Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. By Shama Hyder Published on April 23, 2026 A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. … Continue reading LinkedIn’s AI is changing how content gets distributed
From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care Brad Anderson Homeowners used to experience roof issues that appeared suddenly without any prior warning signs. The first indication of a problem occurred when people noticed a ceiling stain or experienced a storm-related leak. The next step after that situation … Continue reading From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. By Susan Ferrari March 13, 2026 Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience. … Continue reading Why emotion data is changing how ads get tested
Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025 At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. Adam Weiss on November 5, 2025 AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated … Continue reading 5 ways AI is changing where and how influence happens in affiliate marketing
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. Mike Pastore on October 24, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think … Continue reading AI is changing the hiring practices of marketing agencies
October 01, 2025 Walmart is quietly changing your groceries—here’s what’s disappearing If you’ve ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company’s about to make that label a whole lot cleaner. The retail giant just announced it’s giving its U.S. private food brands a major makeover, cutting out … Continue reading Walmart is quietly changing your groceries—here’s what’s disappearing
AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting
