Brian Basilico — February 28, 2020 Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us … Continue reading Embrace Disruption By Changing the Way You Think About Change!
Michael Gullan — February 11, 2020 The year 2020 once seemed so far away — with flying cars, robots, video calling and even smart homes. Well, the future has arrived, and hasn’t changed much. Especially in business. No matter the sector or size still, businesses rely heavily on customer loyalty. Loyalty can best be achieved … Continue reading Digital Trends Changing Advocacy and CRM in 2020
Ora Nadrich — January 19, 2020 For many people, the workplace can be very stressful and not a pleasant place to spend their days. Time spent there is considered a necessity in order to earn money. Today, however, workplaces are striving to become not places to dread going to, but instead, places to enjoy. One … Continue reading How Mindfulness Is Changing the Workplace
Jody Glidden — December 4, 2019 How AI-powered technology innovations have made ERM software more valuable than ever before. Personal interactions versus automated transactions: Which is more likely to propel your business into the future? Both, actually. Today’s buyers expect more from their customer experience. Indeed, they care about how you treat them almost as … Continue reading ERM Solutions Evolve: The Times Are Changing for Enterprise Relationship Management
Macy’s Changing Its Marketing Strategy by Laurie Sullivan @lauriesullivan, September 20, 2019 Macy’s will begin testing same-day delivery in 30 markets for online orders of $75 or more starting Oct. 1, in an effort to change the way it markets its own brand to consumers. The company has spent years helping the brands that … Continue reading Macy’s Changing Its Marketing Strategy
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019 Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs
Helen Blake — August 27, 2019 Follow @futurecurve — August 27, 2019 Late August gives me an itch. Or a disturbance in the Force. Whatever floats your personal boat. It’s that end of summer / start of school thing. I’ve always been a bit conflicted about this time of year because when I was a … Continue reading Changing Culture – Launching the Journey
Sarah Bircher — August 7, 2019 — August 7, 2019 Tumisu / Pixabay The best manager I ever had used to start our one-on-one meetings with this reminder, “Please let me know if I need to change my approach to help you be successful.” It was her way of practicing one of her guiding philosophies … Continue reading Changing Your Approach: Leading Different Processing Styles
Ashley Lipman — July 11, 2019 — July 11, 2019 expresswriters / Pixabay In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can … Continue reading What Are Micro-Influencers and How Are They Changing Ecommerce?
Behavioral Differences, Aging Population Changing Search by Laurie Sullivan @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search