Tag Archives: Changing

How marketers are changing agile practices to meet their needs

A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019   Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs

What Are Micro-Influencers and How Are They Changing Ecommerce?

Ashley Lipman — July 11, 2019 — July 11, 2019 expresswriters / Pixabay In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can … Continue reading What Are Micro-Influencers and How Are They Changing Ecommerce?

Behavioral Differences, Aging Population Changing Search

Behavioral Differences, Aging Population Changing Search by Laurie Sullivan  @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search

Marketers say they’ll adapt to a changing Facebook

Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019  Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook