Tag Archives: Headlines

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018   We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines

Headlines or Page Titles? The Best Way to Optimize Your Blog for Search

Ginny Mineo — November 26, 2017 — November 26, 2017 Photo credit to stephenjohnbryde As a blogger, sometimes you may be caught between a seemingly impossible choice of catering to readers or search engines. You want to please your readers with a witty headline because they are the whole reason your blog is able to … Continue reading Headlines or Page Titles? The Best Way to Optimize Your Blog for Search

5 Proven Formulas for High-Converting Landing Page Headlines

by Brad Smith June 25, 2016 Follow @FixCourseJune 25, 2016 Want to increase conversions on your landing page? Try changing your headline. The reason? Headline changes have the power to provide a 10%+ lift, while taking all of – oh, I dunno – five whole seconds to change. There’s almost no better bang for your … Continue reading 5 Proven Formulas for High-Converting Landing Page Headlines

7 Ways to Master the Art of Writing Catchy Headlines

by Benjamin Shepardson June 13, 2016 Follow @nostop_contentJune 13, 2016 They say content is king; so imagine the headline as the crown. Catchy headlines are critical in capturing readers’ attention. Readers have a tendency to skim or scan content, especially when reading online, and so headlines are an important tool in creating successful content. Strategies … Continue reading 7 Ways to Master the Art of Writing Catchy Headlines