These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
Amazon Paid Clicks Identify These Real-World Trends by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2022 An analysis of the paid clicks trending upward on Amazon today can identify completely different consumer spending habits from two years ago when the Centers for Disease Control and Prevention (CDC) designated the COVID-19 virus as a pandemic. Lifestyle … Continue reading Amazon Paid Clicks Identify These Real-World Trends
Kyle Weber November 10, 2021 Words make a difference. Copywriting can make a dilapidated garage sound like your future home, it can make George Costanza sound spongeworthy, and it can make online users click your digital ad in a sea of them. That is—if you know how to write copy. Our team recently attended the … Continue reading 7 Proven Copywriting Tips to Get More Clicks on Your Ads
Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Jared Atchison October 13, 2021 Have you ever wondered how to write compelling headlines that get more clicks? An eye-catching and enticing title can help a blog post get more clicks, social shares, and comments. But more importantly, it can give a boost in Google search rankings, which will put more eyes on your content. … Continue reading How to Write Headlines That Get More Clicks (6 Tips)
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Pier 1 Trades Bricks for Clicks As D2C Pure Play by Steve Smith , Staff Writer @popeyesm, December 23, 2020 Pier 1 was not just another decades-old bricks-and-mortar brand having to “figure out digital.” Serendipitous discovery inside the attic-like physical ambience of those capacious stores was core to the Pier 1 experience. Could its new owners … Continue reading Pier 1 Trades Bricks for Clicks As D2C Pure Play
Syed Balkhi — May 13, 2020 When doing SEO, you’re probably aware of optimizing your website for keywords. Have you thought about optimizing the meta descriptions for your website? Do you know how they impact SEO? Meta descriptions provide short summaries of websites and pages to readers. They give people an idea of what to … Continue reading How to Write Irresistible Meta Descriptions for SEO & More Clicks
Mike Emiliani — February 27, 2020 There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. … Continue reading How to Layer Audiences & Keywords to Uncover Cheaper Clicks
Liam Barnes — February 24, 2020 Structured data has been a popular topic in the technical SEO realm in the last several months. Changes in the review schema guidelines have affected companies across Google. Being listed as the featured snippet is now not shown again lower on the search engine results page (SERP). For example … Continue reading Writing FAQ Page Schema for More Clicks
