Tag Archives: Clicks

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Holiday Refresh: Marketers Seeing Higher Cost Per Clicks

Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks

Pier 1 Trades Bricks for Clicks As D2C Pure Play

Pier 1 Trades Bricks for Clicks As D2C Pure Play by Steve Smith , Staff Writer @popeyesm, December 23, 2020 Pier 1 was not just another decades-old bricks-and-mortar brand having to “figure out digital.” Serendipitous discovery inside the attic-like physical ambience of those capacious stores was core to the Pier 1 experience. Could its new owners … Continue reading Pier 1 Trades Bricks for Clicks As D2C Pure Play

How to Write Irresistible Meta Descriptions for SEO & More Clicks

Syed Balkhi — May 13, 2020 When doing SEO, you’re probably aware of optimizing your website for keywords. Have you thought about optimizing the meta descriptions for your website? Do you know how they impact SEO? Meta descriptions provide short summaries of websites and pages to readers. They give people an idea of what to … Continue reading How to Write Irresistible Meta Descriptions for SEO & More Clicks

Twitter Conversions: 7 Steps to Generate More Clicks

Ann Smarty — February 14, 2020 Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build a following. It’s even harder to persuade followers to click through to your site—and convert. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to … Continue reading Twitter Conversions: 7 Steps to Generate More Clicks

Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast

Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast