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How to Write a Winning Executive Summary — Er, Briefing

Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing