By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape
Communication needs to be built on how the customer sees it, not whether it’s coming from sales or marketing. Eric Dates on January 5, 2024 In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the … Continue reading 4 steps to turn a prospect into a loyal customer
Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. RJ Licata on December 12, 2023 Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that … Continue reading How to turn your brand into a performance publisher
How to turn ChatGPT into your own personal assistant Aaron Heienickle / Jul 20, 2023 OpenAI, a leading artificial intelligence research organization, has recently announced the launch of a groundbreaking feature for its ChatGPT platform: custom instructions. This innovative capability allows users to provide specific prompts to the chatbot, eliminating the need to repeat … Continue reading How to turn ChatGPT into your own personal assistant
The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities
By Michelle S.—Zapier March 11, 2022 We’re now years into this great experiment in remote work. It started off as a Zoom, but now it feels more like a plod. Our work lives are lived on camera all day, every day—and it’s time to let people take a break. Face-muting is ok Communicating remotely isn’t … Continue reading These are the times when it’s OK to turn your camera off in a meeting
What Does it Take to Turn a Positive ROI in PPC Advertising? Timothy Carter / 08 Feb 2022 The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you … Continue reading What Does it Take to Turn a Positive ROI in PPC Advertising?
Dmitri Lepikhov December 28, 2021 Outsourcing is a global economic driver. With business process outsourcing estimated to hit $ 113 billion revenue in 2021 — a number close to the net worth of Bill Gates — outsourcing helps 59% of businesses of all industries and sizes facilitate organizational processes. Deloitte’s 2020 Global Outsourcing Survey further … Continue reading 4 Ways to Turn Outsourcing Into a Positive Experience
Dave Bushy November 20, 2021 Every leader experiences that first adrenaline rush – tinged with a bit of uncertainty – when we first take command of a department, a company, or a military unit. Part of the mixed emotions we experience can be linked to the very real feeling that we have finally achieved a … Continue reading Taking Command – Your Turn at the Helm
Freddy Muriuki October 21, 2021 An effective team comprises of people who are working towards achieving a common goal. They hold themselves accountable and complement each other’s skills. However, an effective team can easily become dysfunctional. Team members can suddenly become undervalued, competitive, and overwhelmed. It goes to show that there’s a problem somewhere. Distrust, … Continue reading How to Turn Around a Dysfunctional Team
