A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance. By Steve Armenti March 5, 2026 The best sales consultants don’t just give you answers — they ask better questions. They challenge your assumptions, map your entire revenue architecture and force you to … Continue reading Turn ChatGPT into your on-demand GTM consultant
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. By Moni Oloyede February 26, 2026 Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content … Continue reading How to turn everyday marketing campaigns into market research
Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore , January 30, 2026 The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites
Multi-shore teams underperform without the right structure, context or trust for succeeding. This 3-pillar framework drives autonomy, quality and faster ROI. By Kelley Bailey January 22, 2026 Many global scaling efforts underperform or fail not because of talent gaps, but because their operating models break down. When multishore teams are onboarded through data dumps … Continue reading How to turn multishore teams into trusted partners
January 20, 2026 The new ‘Be The People’ campaign wants to turn hundreds of millions of Americans into problem-solvers
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success
