Tag Archives: Turn

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. Amy Gesenhues on June 15, 2018   Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this … Continue reading Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Consumers Press Case Against Turn Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, June 14, 2018 Two New York residents who are suing Turn argue in new court papers that they should be allowed to proceed with allegations that the ad company violated their privacy by using a controversial tracking technology to recreate deleted cookies. Turn … Continue reading Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies

Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, May 18, 2018 Ad company Turn is seeking dismissal of a lawsuit accusing it of using a controversial tracking technology to recreate cookies that users deleted. The company — which previously settled Federal Trade Commission charges related to its tracking technology — … Continue reading Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies

7 ways to turn a webinar into a stream of link-attracting content

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. Jordan Kasteler on April 5, 2018   Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog … Continue reading 7 ways to turn a webinar into a stream of link-attracting content

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads