John Lincoln October 7, 2020 In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the perfect response. They’re a respite for consumers who receive too much information, but also a way for businesses to get meaningful info out into the world. Here’s how to create … Continue reading How to Make an Infographic That Actually Reaches Your Audience
Daniel Hopper September 13, 2020 Anyone browsing Instagram is bombarded with hashtags, but how much purpose do they serve on Social Media? Is less more? If you browse through Instagram, Twitter or even LinkedIn, no doubt you will come across hashtags. They could be used to define a topic like #Marketing, or it might be … Continue reading Hashtags: How to Use Them to Engage Your Audience
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Steve Chou August 28, 2020 If you’re not yet using Facebook Messenger to market your Ecommerce business, you’re at a serious disadvantage. With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the #2 most downloaded iOS and Android apps of all time. Right … Continue reading Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)
You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences
Mikel Bruce July 31, 2020 We live in a global business climate, so unless your business is intentionally localized, your website will most likely have web visitors from around the world. If you aren’t considering those global visitors in the design & messaging of the site, you could be unknowingly creating a poor user experience, … Continue reading Building Your Website to Meet a Global Audience
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Ryan Brock on July 15, 2020 We all know how valuable audience personas can be for marketers. They outline demographic information and pain points for different types of customers, and can help us … Continue reading Why audience context matters
Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience
Brian Basilico — May 28, 2020 Reelin’ In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m … Continue reading Why Building an Audience is a Moving Target and What You Can Do
Chris Christoff — May 19, 2020 When you run a blog, its success relies on its readers. Without dedicated blog visitors, your content won’t be able to generate leads, build customer loyalty, or bring in revenue. That’s why you need to develop a strong connection with your audience. Did you know that 53 percent of … Continue reading How to Build a Strong Connection With Your Blogging Audience
