Tag Archives: audience

How to Strategically Engage Your Audience to Expand Your Social Media Biosphere

Rich Perry January 8, 2021 There are millions of social media users. There are over four billion daily internet users. These days it’s vital to business growth and longevity to have a social media presence. But just being on social media isn’t enough. Over the years, I’ve known countless business owners who set up their … Continue reading How to Strategically Engage Your Audience to Expand Your Social Media Biosphere

Is Nielsen’s Audience Measurement Makeover What Marketers Need?

Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?

How to Turn Your Facebook Audience into Real-Time Sales

Chris Christoff October 23, 2020 You surely know that, although Facebook started as a social networking platform back in its early days, it’s no longer used just for socializing purposes. Today, it very effectively works as a powerful marketing platform too. Entrepreneurs and marketers are taking full advantage of the opportunity to boost their sales … Continue reading How to Turn Your Facebook Audience into Real-Time Sales

How to Make an Infographic That Actually Reaches Your Audience

John Lincoln October 7, 2020 In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the perfect response. They’re a respite for consumers who receive too much information, but also a way for businesses to get meaningful info out into the world. Here’s how to create … Continue reading How to Make an Infographic That Actually Reaches Your Audience

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

Steve Chou August 28, 2020 If you’re not yet using Facebook Messenger to market your Ecommerce business, you’re at a serious disadvantage. With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the #2 most downloaded iOS and Android apps of all time. Right … Continue reading Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

You’re Missing 40% Of Your Audience. Here Are The Consequences

You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences