Tag Archives: audience

How To Use Facebook’s Offline Activity Custom Audience For Retargeting

By Richa Pathak  November 22nd, 2017   Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting

How to build an audience of consumers in today’s highly competitive environment

Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Peter Minnium on October 6, 2017   Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so … Continue reading How to build an audience of consumers in today’s highly competitive environment

Find your target audience with YouTube video advertising

Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017   Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign