As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. Brian Handly on March 22, 2019 The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building … Continue reading 3 key components of mobile audience marketing
Tag Archives: audience
10 Ways to Keep Your Audience Engaged During Meetings
Albert Costill — March 6, 2019 — March 6, 2019 Most of us dread meetings. And for a good reason. They can be a huge waste of time for both the host and attendees. If you want to make sure that your next meeting isn’t a waste of time you first need to make sure … Continue reading 10 Ways to Keep Your Audience Engaged During Meetings
Who’s Your Audience – People or Search Engines?
Supriya Sachdeva — February 7, 2019 Follow @SachdevaSupriya — February 7, 2019 As a digital content marketer, my biggest challenge is to write SEO content which ranks in search engines and appeals people too. And I’m not the only one trying to strike that balance. SEO marketers think so much on behalf of search engines … Continue reading Who’s Your Audience – People or Search Engines?
Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
How To Use Reddit For Research To Understand Your eCommerce Target Audience
David Tile — November 23, 2018 — November 23, 2018 There are many tactics to use when doing research on your target audience. You can learn a lot through surveys and polls. However, if you want to go deeper with your research, there’s another place to find your customers, find out what they’re interested in, … Continue reading How To Use Reddit For Research To Understand Your eCommerce Target Audience
7 Steps to Engage Your Company’s Audience On Social Media
Todd Kunsman — October 25, 2018 Follow @OhSoFreshMusic — October 25, 2018 Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not the most effective use of time. Rather, social media is a way to build a brand and a … Continue reading 7 Steps to Engage Your Company’s Audience On Social Media
How To Use Audience Data To Maximize Marketing Spend
How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend
How To Find Out Which Social Media Platform Your Audience Is Using
Alex Humphries — August 7, 2018 — August 7, 2018 Your audience is on social media. We’re pretty certain of that. What we don’t yet know is where they are on social media. What platform, or platforms, are they using? Which do they engage on the most? On which are they likely to interact with … Continue reading How To Find Out Which Social Media Platform Your Audience Is Using
How to Speak to Your Entire Audience One-on-One
Ryan Myers — July 28, 2018 Follow @parergone — July 28, 2018 Email is one of the oldest forms of modern communication. But it’s still so effective that companies continue to put a lot of effort into making this sales technique stand out in consumers’ inboxes. The mistake that many of them make, however, is … Continue reading How to Speak to Your Entire Audience One-on-One
I Set Up a Business Blog – Now What? Part 3: Building Your Audience
Devin Pallone — July 12, 2018 — July 12, 2018 Part 1: I Set Up a Business Blog – Now What? Part 1: Generating Ideas Part 2: I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels What is a business blog without a loyal readership? Cultivating a blog … Continue reading I Set Up a Business Blog – Now What? Part 3: Building Your Audience
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