Tag Archives: audience

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

Devin Pallone — May 9, 2018     I Set Up a Business Blog – Now What? Part 1: Generating Ideas   No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to … Continue reading I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

A Return To Context: How Audience Obsession Led Marketers Astray

A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray

Ask the #SMXperts series — Advanced audience targeting

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018   The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan  @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data

Where to find ideas for content your audience will love, look at and link to

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. Jeremy Knauff on May 4, 2018   Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While … Continue reading Where to find ideas for content your audience will love, look at and link to