Todd Kunsman — October 25, 2018 Follow @OhSoFreshMusic — October 25, 2018 Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not the most effective use of time. Rather, social media is a way to build a brand and a … Continue reading 7 Steps to Engage Your Company’s Audience On Social Media
How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend
Alex Humphries — August 7, 2018 — August 7, 2018 Your audience is on social media. We’re pretty certain of that. What we don’t yet know is where they are on social media. What platform, or platforms, are they using? Which do they engage on the most? On which are they likely to interact with … Continue reading How To Find Out Which Social Media Platform Your Audience Is Using
Ryan Myers — July 28, 2018 Follow @parergone — July 28, 2018 Email is one of the oldest forms of modern communication. But it’s still so effective that companies continue to put a lot of effort into making this sales technique stand out in consumers’ inboxes. The mistake that many of them make, however, is … Continue reading How to Speak to Your Entire Audience One-on-One
Devin Pallone — July 12, 2018 — July 12, 2018 Part 1: I Set Up a Business Blog – Now What? Part 1: Generating Ideas Part 2: I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels What is a business blog without a loyal readership? Cultivating a blog … Continue reading I Set Up a Business Blog – Now What? Part 3: Building Your Audience
Devin Pallone — May 9, 2018 I Set Up a Business Blog – Now What? Part 1: Generating Ideas No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to … Continue reading I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels
A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray
In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018 The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting
Ben Mathúin — May 11, 2018 — May 11, 2018 Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience … Continue reading The Key Elements of Successful Audience Optimization
Ronald Dod — May 9, 2018 Follow @Visiture_Search — May 9, 2018 I love Instagram. It’s one of the only platforms you can still get engagement without paying for advertising. This is true whether your account has a couple of followers or thousands. A study by Forrester determined that Instagram has a 58 times higher … Continue reading 7 Tips and Tactics to Increase Your Instagram Audience
