Tag Archives: audience

How to Create Blog Content to Attract Your Ideal Target Audience

Susan Friesen April 8, 2021 4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But … Continue reading How to Create Blog Content to Attract Your Ideal Target Audience

3 Ways Brands Engage With Their Audience via Email

Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email

Social Selling on LinkedIn: 12 Tips for Increasing Your Audience

Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement. Kim Davis on January 20, 2021  If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas. But there … Continue reading How Rakuten Viki is promoting K-drama to a global audience

How to Strategically Engage Your Audience to Expand Your Social Media Biosphere

Rich Perry January 8, 2021 There are millions of social media users. There are over four billion daily internet users. These days it’s vital to business growth and longevity to have a social media presence. But just being on social media isn’t enough. Over the years, I’ve known countless business owners who set up their … Continue reading How to Strategically Engage Your Audience to Expand Your Social Media Biosphere

Is Nielsen’s Audience Measurement Makeover What Marketers Need?

Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?

How to Turn Your Facebook Audience into Real-Time Sales

Chris Christoff October 23, 2020 You surely know that, although Facebook started as a social networking platform back in its early days, it’s no longer used just for socializing purposes. Today, it very effectively works as a powerful marketing platform too. Entrepreneurs and marketers are taking full advantage of the opportunity to boost their sales … Continue reading How to Turn Your Facebook Audience into Real-Time Sales

How to Make an Infographic That Actually Reaches Your Audience

John Lincoln October 7, 2020 In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the perfect response. They’re a respite for consumers who receive too much information, but also a way for businesses to get meaningful info out into the world. Here’s how to create … Continue reading How to Make an Infographic That Actually Reaches Your Audience