Tag Archives: audience

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan  @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals

Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan  @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals

Why AI will make the greatest impact on B2B audience insight, not content

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content

Nielsen announces first module for cross-screen audience measurement platform

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform

The ROI of personalized experiences: Audience measurements

Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements

Audience Precision Unveils New ‘Media Strategy Guidance System’

Audience Precision Unveils New ‘Media Strategy Guidance System’ by Richard Whitman , Columnist, June 30, 2022 Global media and consulting agency Audience Precision today unveiled its new proprietary technology platform Precise360. The agency describes the platform as a “full media strategy guidance system” that is supported by consumer behavioral data. The new platformis the brainchild … Continue reading Audience Precision Unveils New ‘Media Strategy Guidance System’