Tag Archives: audience

Why Building an Audience is a Moving Target and What You Can Do

Brian Basilico — May 28, 2020 Reelin’ In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m … Continue reading Why Building an Audience is a Moving Target and What You Can Do

How to Build a Strong Connection With Your Blogging Audience

Chris Christoff — May 19, 2020 When you run a blog, its success relies on its readers. Without dedicated blog visitors, your content won’t be able to generate leads, build customer loyalty, or bring in revenue. That’s why you need to develop a strong connection with your audience. Did you know that 53 percent of … Continue reading How to Build a Strong Connection With Your Blogging Audience

11 Free Ways to Reach Your Audience Online During COVID-19

Kristen McCormick — April 27, 2020 The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, … Continue reading 11 Free Ways to Reach Your Audience Online During COVID-19

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features

How to Double the Audience of Your Video by Making it Mobile-Friendly

Allison Hall — April 10, 2020 Video marketing can take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, video can be an even stronger medium to attract attention to your large or small business than images or … Continue reading How to Double the Audience of Your Video by Making it Mobile-Friendly

Using Suppression List Management for Audience Targeting

Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting

5 Best Social Media Tools to Grow Your Audience

Matthew Goulart — February 25, 2020 Why Social Media? In the world of the internet, technological influence enhances more than ever before. One of the essential and most efficient portions of the 21st century’s technological advancement that has influenced every single aspect of life is Social Media. Social media will help you expand your brand … Continue reading 5 Best Social Media Tools to Grow Your Audience