Tag Archives: audience

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

Devin Pallone — May 9, 2018     I Set Up a Business Blog – Now What? Part 1: Generating Ideas   No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to … Continue reading I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

A Return To Context: How Audience Obsession Led Marketers Astray

A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray

Ask the #SMXperts series — Advanced audience targeting

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018   The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting