Tag Archives: audience

6 Easy Steps to Better Targeting With Facebook Audience Insights

Nicole Blanckenberg — May 27, 2019 Follow @https://twitter.com/NicoleBlancken — May 27, 2019 Take the guesswork out of your Facebook targeting with Facebook Audience Insights! Your Facebook Audience Insights are essential to ensuring you are targeting the right people at the right time. Allowing you to create in-depth customer profiles, this free tool is a powerful … Continue reading 6 Easy Steps to Better Targeting With Facebook Audience Insights

6 Things You are Doing on Social Media to Irritate Your Audience

Laura Donovan — May 22, 2019 Follow @thewordpro — May 22, 2019 RobinHiggins / Pixabay Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach. Mistakenly thinking that just keeping … Continue reading 6 Things You are Doing on Social Media to Irritate Your Audience

Boost Social Media Advertising With A Custom Audience

Anna Izenman — May 16, 2019 — May 16, 2019 If you’ve taken the time to scroll through your accounts lately, it’s clear that social media and advertising go hand in hand. With the introduction and rise of ad-free streaming services, many businesses have had to look elsewhere for their captive audience. Today, annual spending … Continue reading Boost Social Media Advertising With A Custom Audience

Contextual audience targeting: Pivot your audience strategy from cookies to content

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content

Buying audience data: A lesson from 4 Subway marketing slogans

With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans

Using technology to plan an effective people-based audience activation strategy

A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy