Tag Archives: audience

5 Best Social Media Tools to Grow Your Audience

Matthew Goulart — February 25, 2020 Why Social Media? In the world of the internet, technological influence enhances more than ever before. One of the essential and most efficient portions of the 21st century’s technological advancement that has influenced every single aspect of life is Social Media. Social media will help you expand your brand … Continue reading 5 Best Social Media Tools to Grow Your Audience

5 Unconventional Ways to Build Your Audience Online

Clair Kim — January 22, 2020 There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. … Continue reading 5 Unconventional Ways to Build Your Audience Online

Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

New Audience Targeting Options Coming to Google Search

Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search