Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
We can influence customer behavior more effectively by understanding the flaws in our own thinking. Jade Bunke on June 26, 2023 As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You … Continue reading How cognitive biases prevent you from connecting with your audience
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on May 30, 2023 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content
Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements
