Navneet Kaushal — November 13, 2019 Follow @navneetkaushal Google Posts are a welcome feature on Google My Business, especially since Google is always trying to promote relevant content and here is a way to do that right on GMB. It is a known fact that you are more likely to gain customers from local searches … Continue reading Attracting Customers With Google My Business Posts – Complete Guide
Kent Campbell — August 2, 2019 Follow @reputationx — August 2, 2019 kaboompics / Pixabay You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more … Continue reading Checklists and Tips: Create and Promote Winning Blog Posts
Hugh Stephens — July 25, 2019 — July 25, 2019 You’ve spent two hours writing a well-researched blog post that could help your customers out big-time. You post it online, give it a week, and check the analytics with bated breath. Unfortunately, your online traffic is still at a low flat line. Some have estimate … Continue reading Posts For Posts: How To Market Your Blog Effectively Via Social Media
Paige DeVingo — July 26, 2019 — July 26, 2019 “If you’re only blogging on your own website, you’re doing it wrong.”—Andy Crestodina, Strategic Director of Orbit Media For years, one of the most prominent pieces of content marketing advice has been to focus on guest blogging. Getting thought leadership pieces on the right websites … Continue reading How to Write Guest Posts that Get Results
Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform. Amy Gesenhues on July 2, 2019 Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well … Continue reading Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Amy Gesenhues on June 28, 2019 LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the … Continue reading LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
Renata Ekine — May 13, 2019 — May 13, 2019 Brands with a presence on Instagram can make boost their ROI with the platforms ability to create posts with tagged products. This engaging shopping experience, that was first introduced in 2016, makes it easier for people to discover products and access information such a pricing … Continue reading How to Create Instagram Posts With Tagged Products
Greetje den Holder — May 6, 2019 Follow @GdenHolder — May 6, 2019 Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram has 1 billion monthly active users, and 500 million of those users are engaging daily on the platform. Those users are not just engaging with their friends. They are engaging with brands … Continue reading Sponsored Posts on Instagram: The Ultimate Guide
Susan Friesen — May 3, 2019 Follow @eVisionMedia — May 3, 2019 The Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can … Continue reading Your 2019 Business Guide to Instagram Stories, Posts & Live Videos
