Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. George Nguyen on November 12, 2021 On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards … Continue reading Facebook says short posts have the most views while hate speech drops on platform
Jock Breitwieser October 13, 2021 A big part of effective social selling is putting your authority on display. No matter what you are selling, your customers want to know that they are working with experts in their craft. They want to know that you can not only sell them a solution to their problems but … Continue reading Top 3 Ways Social Sellers Can Promote Blog Posts to Grow Their Reach
Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Nicole Blanckenberg September 21, 2021 With over a billion active users per month spending an average of 30 minutes per day on the platform, there is no denying the amount of reach potential Instagram has. And it’s not just Instagram ads and shoppable stories that bring potential customers to your store. Instagram sponsored posts can … Continue reading Everything You Need to Know to Double Traffic With Instagram Sponsored Posts
Jock Breitwieser September 20, 2021 Blogging is an effective marketing tool that is sadly underutilized by some businesses. Unfortunately, e-commerce websites fail to see the value of a blog and see it as a distraction. Understandably, churning consistent quality content may be outside their field of expertise. And populating your website with low-quality content is … Continue reading 10 Tips to Create Blog Posts That Convert
Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
Susan Tucker July 18, 2021 The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why … Continue reading 5 Tips for Writing Eye-Catching Titles for Blog Posts
Susan Tucker July 5, 2021 To successfully engage your audience on social media, you need a constant stream of great content. However, this doesn’t mean that you put out any random viral content. This is content that’s useful, valuable, and fun for your audience. One of the toughest challenges businesses face is how to keep … Continue reading How to Find Great Content for Your Social Media Posts
Amy Rosenberg June 29, 2021 One of my most favorite pieces of advice I received when it comes to creating content for your blog is to reference the things you say and do for your customers frequently. These could be frequently asked questions, things you find yourself explaining over and over again, and instructions you … Continue reading How to Write How-To Blog Posts
