Tag Archives: conversions

Fintech Startup Formula Part II: Content for Conversions

Ashley Poynter — February 12, 2019 Follow @acegrl — February 12, 2019 If you missed Part I, it laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue … Continue reading Fintech Startup Formula Part II: Content for Conversions

5 Tips for Driving More Offline Conversions with Search Marketing

Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. Greg Sterling on January 25, 2019 at 8:41 am Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according … Continue reading Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Here’s why you should take a deep dive into data to optimize your conversions

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019  So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

6 Landing Page Mistakes That Are Killing Your Conversions

Geoff Ellerby — January 1, 2019 — January 1, 2019 Your product is outstanding, your business is ready, and you’re driving dozens of leads to your landing pages. There’s only one problem: those customers aren’t converting. They land on a page, click around, and then leave. You’re left watching your marketing ROI drop as more … Continue reading 6 Landing Page Mistakes That Are Killing Your Conversions

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Conversions, Revenue Are Top SEO Priorities, Report Says

Conversions, Revenue Are Top SEO Priorities, Report Says by Larissa Faw , November 28, 2018 SEO software company Moz is out with a new study, “The State of Local SEO,” indicating that conversions and revenue are top priorities for marketers and agencies. Whether it’s through local service ads or Google Ads, 69% of respondents indicated … Continue reading Conversions, Revenue Are Top SEO Priorities, Report Says