Tag Archives: conversions

Increase your Website Conversions by 3x with Conversational AI Chatbot

Increase your Website Conversions by 3x with Conversational AI Chatbot Moksha Jain / 12 Jul 2022   Conversational AI chatbots are fantastic for both customer care and marketing automation. They can engage potential customers in meaningful conversations about your products or services before making a pushy pitch (like those annoying telemarketers we all despise!) Chatbots … Continue reading Increase your Website Conversions by 3x with Conversational AI Chatbot

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI

The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)

Alejandra Zilak January 12, 2022 Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than traditional software, it saves time since there’s no installation required, and it makes it a lot easier for teams to collaborate, regardless of where in the world they’re working. While … Continue reading The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Can We Trust View-Through Conversions? An Experiment Reveals!

Kristen McCormick October 18, 2021 Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to … Continue reading Can We Trust View-Through Conversions? An Experiment Reveals!

5 Ways to Boost Conversions in 2021’s Holiday Season

Joydeep Bhattacharya October 8, 2021 In 2020, during the pandemic, ecommerce grew by a whooping 33.6%, which is equivalent to nearly $ 800 billion. It is not difficult to understand that it was an instant outcome of the sudden closure of stores. Hence, many doubt the growth of online stores post-pandemic, when stores reopen. However, … Continue reading 5 Ways to Boost Conversions in 2021’s Holiday Season

Q&A Interaction Drives 157% Lift In Conversions

Q&A Interaction Drives 157% Lift In Conversions by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021 Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an … Continue reading Q&A Interaction Drives 157% Lift In Conversions

How testing can give your email marketing a conversions boost

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost