Tag Archives: conversions

Attention is Becoming Harder to Get…Here’s How to Get More Conversions

Frederik Bussler — October 24, 2019 Getting user attention is becoming tougher. Much, much tougher. The data backs this up. Let’s consider a few statistics: 86% of users suffer from “banner blindness,” meaning that they’re not paying attention to ads at all. Tons of users (around 47%) are using ad blockers. A whopping 96% of … Continue reading Attention is Becoming Harder to Get…Here’s How to Get More Conversions

How to A/B Test Your Marketing Ads For Increased Conversions

Thomas Griffin — August 2, 2019 Follow @jthomasgriffin — August 2, 2019 Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was … Continue reading How to A/B Test Your Marketing Ads For Increased Conversions

5 Powerful Tools to Optimize Your Social Media Conversions

Irina Weber — May 27, 2019 Follow @irinaweber048 — May 27, 2019 Everyone knows how powerful social media can be for branding. It is not as simple as it seems to turn your social media users into leads and customers. But using the right tools, you’ll be able to optimize your social media conversions. According … Continue reading 5 Powerful Tools to Optimize Your Social Media Conversions

11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

Nicole Blanckenberg — May 21, 2019 Follow @https://twitter.com/NicoleBlancken — May 21, 2019 Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search … Continue reading 11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

3 methods to test your email segmentation and increase conversions

Jennifer Videtta on April 15, 2019    Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions