Tag Archives: decisions

12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions

Meredith Wholley June 24, 2020 Companies need diversity. It is beneficial to an organization to think with a wider breadth of perspectives, it portrays a positive image to the public eye, and gives them access to the potential revenue gains from employing people who can contribute different things to the companies they work for. Unfortunately, … Continue reading 12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions

Make Essential Business Decisions for Success

Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success

Web Design Decisions that Damage your Digital Performance

Angela Hausman, PhD — May 13, 2020 When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital performance abound, meaning you fail to capitalize on the opportunities presented or even face poor returns on your investment. Major designs involve a multitude of decisions, each working … Continue reading Web Design Decisions that Damage your Digital Performance

Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions

Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Difficult Strategic Decisions: 10 Step-by-Step Agency Examples

Karl Sakas — January 16, 2020 Need to make some difficult strategic decisions? See my 10 step-by-step examples! Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each scenario is unique… … Continue reading Difficult Strategic Decisions: 10 Step-by-Step Agency Examples

Outcome Mapping & Scrum: The Story of Amazing Decisions

Johannes Geske — December 13, 2019 Introduction The purpose of Scrum is to maximize product value by delivering a potentially releasable “done” increment through Sprints. While the Development Team is responsible for delivering the increment, the Product Owner is responsible for maximizing value by deciding about the content and the order of the Product Backlog. … Continue reading Outcome Mapping & Scrum: The Story of Amazing Decisions

Better Business Decisions Start With Better-Informed Leaders

Kaan Turnali — September 26, 2019 Follow @kaanturnali rawpixel / Pixabay Digital transformation brings about an incredible opportunity for fostering a data-driven culture and enabling faster, better-informed decision making. Although data’s role in making better-informed business decisions is undeniable, more data does not necessarily guarantee better business decisions. Fueled by advances in technology and a … Continue reading Better Business Decisions Start With Better-Informed Leaders