Tag Archives: decisions

Strategic vs. tactical decisions: How to find the right balance

Strategy

Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance →

How hybrid teams can make better decisions

Hybrid Work Environment

Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Ruben Ugarte on August 30, 2023 Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the … Continue reading How hybrid teams can make better decisions →

How to find innovative ideas to fuel your marketing decisions

Marketing Strategy

Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them. Ruben Ugarte on June 29, 2023 Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move … Continue reading How to find innovative ideas to fuel your marketing decisions →

6 email metrics to help reach marketing goals and make business decisions

Marketing Growth

Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions →

How marketers can use cognitive biases to influence customer decisions

Customer Insights

Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions →

Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions

Business Decisions

Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan  @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions →

8 Critical Financial Decisions for the Decade Leading to Retirement

Retirement Planning

Kiara Taylor January 13, 2022 After working for years to provide for yourself and your family, you look forward to a comfortable and enjoyable retirement. For many people, retirement can appear to be a distant goal, a faint but growing light at the end of the work-life tunnel. But distances are deceiving, and the final … Continue reading 8 Critical Financial Decisions for the Decade Leading to Retirement →

The Truth About How Motivated Blindness Affects Business Decisions

Business Decisions

Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions →

How search data can inform larger online business decisions

Business Decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions →

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