Your deals aren’t won or lost on product alone. Learn why personality, politics, culture, and unseen stakeholders often determine the outcome. By Scott Gillum Published on July 6, 2026 Every sales and marketing effort comes down to the same goal: getting someone to take action — register for a webinar, download a case … Continue reading The hidden forces behind B2B buying decisions
May 25, 2026 Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions BY Inc. Many entrepreneurs credit strategy, timing, or gut instinct for their success. For one billionaire, a cult novel about surrendering control to a dice roll was an unlikely early influence. Richard Branson is the founder of Virgin Group, the … Continue reading Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions
When AI systems misread signals and make automated decisions, the friction customers experience erodes trust, retention and revenue. By Alicia Arnold March 13, 2026 I was traveling for work and used my credit card in two different states within 24 hours. That wasn’t typical for me, but it made sense given the route … Continue reading When AI decisions create customer friction
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard February 19, 2026 Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken
When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. Mike Ruff on November 26, 2025 AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely … Continue reading How to stop AI decisions from repeating human biases
Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found. Mike Pastore on November 4, 2025 A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters … Continue reading Two-thirds of listeners say podcasts recommendations drive purchase decisions
October 27, 2025 How to make rational decisions, according to a psychologist and philosopher
October 26, 2025 The three Cs of good decisions
September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected. … Continue reading How to make decisions you can stand behind regardless of the outcome
Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance. Mark Stouse on July 24, 2025 at 9:18 am | Reading time: 6 minutes In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the … Continue reading Your go-to-market vendor decisions are now a personal legal risk
