Tag Archives: decisions

Decisions That a Founder Needs to Make During a Company’s Infancy That Can Impact Its Entire Future

Tommy Wyher — September 23, 2018 — September 23, 2018 Founders of companies of all sizes are faced with decisions during the early stages of the company that could impact the trajectory of the company permanently. These decisions need to be well thought out in terms of future profitability as well as company sustainability. A … Continue reading Decisions That a Founder Needs to Make During a Company’s Infancy That Can Impact Its Entire Future

How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Karl Sakas — September 17, 2018 Follow @KarlSakas — September 17, 2018 Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates … Continue reading How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Make Better, Faster Decisions With VGR: Values, Goals, and Resources

Karl Sakas — May 17, 2018 Follow @KarlSakas — May 17, 2018 Make better—and faster—decisions at your agency with my Values, Goals, and Resources (VGR) shortcut! Do any—or all—of these sound like you at your agency? You’re stuck with “Analysis Paralysis” on a big decision, because each choice has pros and cons. You want to … Continue reading Make Better, Faster Decisions With VGR: Values, Goals, and Resources

Why your media decisions matter for campaign location attribution

Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018  Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution

4 of the Biggest Factors That Affect Customer Purchase Decisions

By Shane Barker May 17th, 2018   What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions … Continue reading 4 of the Biggest Factors That Affect Customer Purchase Decisions

How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

Busting e-commerce myths that lead to bad marketing decisions

Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018   Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions