Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
Tag Archives: Influencers
Celebrity influencers are a turnoff for some consumers
While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. Kim Davis on December 20, 2023 Influencer marketing is booming across social channels, with the value of the industry expected to surpass $ 20 billion in 2023 and over 80% of marketers attesting to its effectiveness. … Continue reading Celebrity influencers are a turnoff for some consumers
Instagram reportedly served up child-sexualizing reels to followers of teen influencers
Instagram reportedly served up child-sexualizing reels to followers of teen influencers Employees knew about this problem internally, apparently. Richard Lai Updated Tue, Nov 28, 2023 Photo by Richard Lai/Engadget Following X’s alleged ad controversy involving antisemitic content, it is now Meta’s turn to be put under the spotlight for its content algorithm. According to … Continue reading Instagram reportedly served up child-sexualizing reels to followers of teen influencers
How To Escape The Data Desert By Using Influencers
How To Escape The Data Desert By Using Influencers by Jessica Phillips , March 3, 2023 The recession is on everyone’s mind. Brands are cutting costs on ad spend, big tech platforms are laying off hundreds of employees, and marketers are under pressure to find performance-driven solutions with restricted access to data. Brands need an … Continue reading How To Escape The Data Desert By Using Influencers
Influencers Key To Marketing In A Down Cycle
Influencers Key To Marketing In A Down Cycle by Nick Cooke , January 13, 2023 As the “R word” remains top of mind at clients and agencies alike, marketers are turning cautious eyes to their budgets. Whether or not someone believes we are in a recession or headed for one, there are things brands can … Continue reading Influencers Key To Marketing In A Down Cycle
How Instagram influencers become enterprises, and what happens next
By Danica Lo August 07, 2022 By the time Amber Fillerup Clark landed a major profile in The Atlantic in 2017, the blogger and Instagrammer had already spent seven years at the top of her game. Clark launched her blog—which has since been renamed but at the time was called Barefoot Blonde—in 2010, and … Continue reading How Instagram influencers become enterprises, and what happens next
Dove deepfakes moms to illustrate the impact of toxic influencers on teens
By Jeff Beer April 27, 2022 The relationship between social media and self-esteem among teens has long been a topic of study. And while there’s still some debate on the exact effects it has on various age groups, there is no doubt that there has been significant impact on millions of young people over … Continue reading Dove deepfakes moms to illustrate the impact of toxic influencers on teens
Considering Working With B2B Influencers? Read This First
Considering Working With B2B Influencers? Read This First by Justin Levy , April 21, 2022 The following was previously oublished in an earlier edition of Marketing Insider. Think B2C is the only arena in which marketers leverage influencers to cut through a noisy marketplace and build brand engagement? Think again. In a world where the … Continue reading Considering Working With B2B Influencers? Read This First
How corporate America (mis)manages slash influencers
By Amy Odell March 13, 2022 At the beginning of the pandemic, corporate privacy lawyer Cece Xie found herself in an unexpected position when her first TikTok went viral. The video was a meme comparing her relentless work pace to that of her friends, who were working in marketing and having, as she … Continue reading How corporate America (mis)manages slash influencers
Methods to Incentivize Social Media Influencers to Promote Your Products
DeJuan Wright January 12, 2022 I believe that one of the greatest studies ever created is philosophy. That’s because the thing that makes philosophy such an intriguing study is the depth of its simplicity. Some of the simplest statements uttered by thought leaders thousands of years ago can still perfectly describe present-day life. Many statements … Continue reading Methods to Incentivize Social Media Influencers to Promote Your Products
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