Olivia Mason — July 26, 2019 — July 26, 2019 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build … Continue reading How to Find and Evaluate Social Media Influencers
The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers
Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand
Robert Woo — October 21, 2018 — October 21, 2018 Any affiliate rep that helps bring in sales is a great partner to have, but Influencers can definitely make a big difference in both conversions and brand exposure. We’ve written about Influencer Marketing a bunch previously, including our guides to Instagram and Facebook, but we … Continue reading How to Work With Influencers On Youtube
Garry Grant — October 16, 2018 Follow @seoinc — October 16, 2018 Your virtual influencer will operate online much like a real human influencer would. Even though they may not originally be designed as a brand ambassador, when they gain enough popularity they can definitely attract companies looking for endorsement deals. For instance, Miquela is … Continue reading Virtual Influencers: Brands Could Land Themselves in Trouble
Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It
Chris Abraham — August 13, 2018 Follow @chrisabraham — August 13, 2018 As an influence marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. The goal is … Continue reading How to Win Friends and Influence Influencers
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 Free-Photos / Pixabay You’ve spent months planning out your new business, and now it’s time to think about creating a marketing plan for your launch. For a small business start-up, marketing budgets are often tight and there is no room for big advertising … Continue reading How to Use Influencers to Launch Your Brand
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
