Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Michael Brito on June 18, 2018 In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and … Continue reading How researching B2B influencers can deliver actionable intelligence
Joana Ferreira — April 7, 2018 Follow @JoanaMarketing — April 7, 2018 Social media influencers are the talk of the town right now! Any business from any sector can successfully work with influencers but like with any area of marketing there needs to be a clear strategy, with goals and structure behind it and there … Continue reading Should Your Brand be Working With Influencers?
Michael Quoc — March 30, 2018 Follow @michaelquoc — March 30, 2018 The Marketer’s Guide to Finding and Selecting the Best Influencers for Your E-commerce Brand: With 67% of marketers increasing their influencer marketing budgets this year, it’s safe to say this “new” marketing strategy is reaching its heyday. Everyone knows the powerful return on … Continue reading How to Find the Best Influencers for Your eCommerce Brand
Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry
Carmine Mastropierro — March 26, 2018 — March 26, 2018 The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They’re working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a … Continue reading Finding Online Influencers in Any Industry
Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
Jibran Malek — March 2, 2018 — March 2, 2018 There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the … Continue reading 4 Steps to Successfully Negotiate Pricing with Influencers
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?
Robert Lingard — January 30, 2018 — January 30, 2018 Marketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions. However, marketing deals with numbers, and numbers validate a procedure. Opinions can’t be considered a reliable marketing guide given that the marketplace isn’t a democracy. … Continue reading The Influencers’ Trap and the Law of Coherence