How Small Business Can Get the Most Out of a Video Production Budget

April 6, 2015

If you are a small business and looking to do small business video, then you should get started today! Actually, that goes for medium and large businesses too! There is no other digital marketing tool that gives you what a well crafted business video can do for you – always being in front of somebody “in person” when they are looking for you.


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The importance of video marketing and professional video production services is being driven because the amount of research going on via the Internet. So especially if you are small, you need the efficiency and the productivity of what online business video marketing content can do to tell your story to prospective customers. Effectively telling your story with small business video will give your company the opportunity to get that business.


The challenge with small business video is getting the most out of your budget (same for medium and large businesses, too!). Since there are a wide range of prices that a video for small business might cost, there some strategic parameters that a sound online video content marketing strategy can follow so a small business is prepared to speak with an professional online business video production company.



In most cases companies want to start with an “about us” or business profile video, so let’s start with that rationale.  For a business profile video production, you are going to have a pay a professional online business video production company to do all the things necessary to give you a compelling 1-2 minute business profile video. That means they will need to do all the pre-production planning, bring all the equipment to the shoot, conduct all the interviews and then edit a few hours worth of footage down to 60-120 seconds.


A sound online video content marketing strategy should be looking to produce many videos instead of just “one video”.  It is impossible to tell your entire story, showcase all your people, products, services and answers every questions a prospective customer will have in one video.


With an online video content marketing strategy in place, you know that you need to full the content marketing funnel with online business video content. For the best results, be open with your professional online business video production company so they can help you get the most of your small business video content marketing budget.


Let’s say that you have to interview 3 key players at your company in order to get enough footage for your one “about us” video. You will probably be asking those key players a few questions each so that, properly planned, each question can be a video unto itself.  Thus you can make the most out of your small business video content marketing budget by getting 7 videos instead of 1…and what is better, 7 or 1?


The incremental cost associated with a professional online business video production company editing 1 or 7 videos is incremental and your per video cost will go down, giving you a larger ROI per video over time. For example, lets say it is going to cost you $ 4,500 to produce just one video, but $ 7,500 to produce 5 videos. You can reduce your cost per video to 1,500, and if those videos last 3 years it will be $ 500 per video per year, by making the extra investment up front. (NOTE: prices vary greatly so a New York corporate video production company will be a different cost than a Philadelphia corporate video production company).


Given such a wide range of investments, your professional online business video production company should be able to review all the options with you in order for you to determine the type of cameras, accessories, how many people they are going to bring, if there is motion graphics involved, and how many online business videos you will get for your business.


For some more info on “How much does a video cost?” check out the video below.


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