Tag Archives: budget

Short-term thinking has negative effects on your cost-per-acquisition budget

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts

6 Simple Ways to Build Quality Backlinks (on a Shoestring Budget) for Your Business

Kato Nkhoma — October 31, 2019 Follow @katonkhoma Marketing in the modern age can be quite tricky if you’re not familiar with the way search engines work. As a small business owner, you may not have the resources (human and financial) to do what other more established businesses are doing to drive traffic to their … Continue reading 6 Simple Ways to Build Quality Backlinks (on a Shoestring Budget) for Your Business

Get Your Business Budget Ready for the Holidays

Robert Gloer — October 22, 2019 Follow @IOUFinancial Your business’ budget should reflect the challenges and opportunities of the holiday season. The process starts with goal-setting: What volume of business do you want to achieve in the holiday period, and what expenditures should you make now to reach your goals? It’s easier to update your … Continue reading Get Your Business Budget Ready for the Holidays

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help

LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)

Kevin Payne — September 18, 2019 Follow @kevintpayne — September 18, 2019 The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. One study shows that out of the over 600 million people using this platform, 90 million of … Continue reading LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)

How to Budget for Change in Your Strategic Plan

Jeanne Hardy — September 17, 2019 Follow @creativebizinc — September 17, 2019 rawpixel / Pixabay We’re quickly approaching budget season, which means many business leaders will spend weeks crunching numbers and forecasting for 2020. While many businesses do simple growth calculations to project their revenues and expenses for the coming year, the more successful businesses … Continue reading How to Budget for Change in Your Strategic Plan