Tag Archives: budget

How to Convince Your Boss: 7 Steps to Getting Budget Approval

Kirsten Lyons — January 24, 2018 — January 24, 2018 Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement. Everyone knows successful marketers are well-rounded professionals who can point to the … Continue reading How to Convince Your Boss: 7 Steps to Getting Budget Approval

Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

Noa Eshed — December 24, 2017 — December 24, 2017 Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out … Continue reading Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

How to Create a Realistic Marketing Budget for Your Small Business

Choncé Maddox — October 7, 2017 — October 7, 2017 stevepb / Pixabay Creating a realistic marketing budget is one of the most important things that you can do to ensure the success of your small business. Some business owners worry that setting a marketing budget ahead of time might lead to extra expenses that … Continue reading How to Create a Realistic Marketing Budget for Your Small Business

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017   Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech