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Generative AI Most Transformative Technology On Par With The Internet

AI Revolution

Generative AI Most Transformative Technology On Par With The Internet by Laurie Sullivan  @lauriesullivan, April 21, 2023 Moves by Google and Microsoft to integrate generative artificial intelligence (AI) into their respective advertising businesses will change the way marketers create ad campaigns — and will also transform the entire technology ecosystem. “We view generative AI as … Continue reading Generative AI Most Transformative Technology On Par With The Internet →

Talking About TV: Most Talk YouTube — Especially Younger Viewers

TV Advertisement

Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers →

Lost in the most recent Meta layoffs? The company’s shift to AI

Employee Layoffs

  By Chris Morris March 16, 2023   Meta’s announcement on Tuesday that it planned to lay off another 10,000 workers and not fill 5,000 job openings rightfully captured most of the attention from Wall Street and onlookers. But buried in Mark Zuckerberg’s latest “year of efficiency” announcement was news of what seems to be … Continue reading Lost in the most recent Meta layoffs? The company’s shift to AI →

Don’t Overlook Your Most Lucrative Consumer Segment

Consumer Behavior

Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , March 7, 2023   The following was previously published in an earlier edition of Marketing Insider. Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment →

‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today

Sony

‘Humanity’ is a PS4 game about the strangeness of crowds Jon Fingas @jonfingas You’ll be glad to hear that the PS4 will get at least one more truly oddball game (besides Wattam) during its lifetime. THA and Tetsuya Mizuguchi’s studio Enhance have announced Humanity, a game for PS4 and PSVR that imagines how aliens would … Continue reading ‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today →

How the Biden administration is helping protect the most vulnerable and exploited workers

Labor Laws

  By Kristin Toussaint February 17, 2023   Across the country, some 8 million undocumented or unauthorized immigrants are working in the labor force—and experts say they’re among the most vulnerable to exploitation, workplace violence, and dangerous working conditions.   “One of the things that perpetuates unsafe conditions in the workplace is that workers are … Continue reading How the Biden administration is helping protect the most vulnerable and exploited workers →

Failure to get the most out of data clean rooms is costing marketers money

Data Management

Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report.  Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money →

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