Steven Imke — January 6, 2020 My wife is from eastern Nebraska also known as the cornhusker state. Traveling thru eastern Nebraska, just about all you can see is corn and more corn. The lack of visual diversity often causes abstract thoughts to dominate my self-talk as the miles click by. During a trip one … Continue reading Entrepreneurial Mindset – Here is the Most Critical Characteristic
Rachel Smith — December 20, 2019 Follow @EKM_UK When preparing for one of the busiest periods of the year, there is a lot to consider and you may have little time. We’re going to be talking through some quick wins that you can do to make the most out of your business sales this Christmas. … Continue reading How to Make the Most of Your Sales This Christmas
Ray Wang — December 19, 2019 With the large selection of digital marketing tools available today, it can be difficult for small business owners such as yourself to find the right tools for your company. To save you the time and trouble of researching, testing, and finding the right tools for your business, I’ve selected … Continue reading 3 of the Most Effective Marketing Tools For Small Businesses
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy
Anastasia Chernikova — December 2, 2019 According to Sensor Tower, Telegram has over 365 million users across the world. Considering competition companies are struggling with the most popular networks such as Facebook or Instagram, this messenger can be an excellent opportunity to add it to your marketing mix and capitalize on it. The Telegram “Channel” … Continue reading How to Make the Most of Telegram Channels for Small Business Owners
Chris Christoff — November 29, 2019 Follow @chriscct7 If you own a website, you know how important your landing page is to boost conversions. An optimized landing page can increase email signups, improve user engagement, capture leads, and much more. When you utilize A/B testing, you boost your marketing efforts even further. A/B testing is … Continue reading How to A/B Test Your Landing Page to Get the Most Conversions
Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season
Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
