When AI gets a marketing decision wrong, the fix could belong in the rule, the control, the implementation or the authority behind it. Here’s how to tell. By Allen Martinez Published on August 26, 2026 Congratulations. Your audit trail worked. You can see the input, the model version, the retrieved context, the policy … Continue reading The AI governance test most marketers are missing
Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount. By Stacey Ackerman Published on August 21, 2026 You’ve bought the best AI tools with the expectation of faster delivery, but nothing’s really changed. Marketing campaigns still take weeks, if not months, to deliver. If … Continue reading What the teams getting the most from AI do differently
August 21, 2026 GNC has closed hundreds of stores in the last 3 years: See a list of locations that have lost the most BY Christopher Zara Years ago, stocking up on protein powder and herbal supplements meant stopping by your local GNC store, but that option is quickly disappearing for local communities around the country. … Continue reading GNC has closed hundreds of stores in the last 3 years: See a list of locations that have lost the most
August 16, 2026 Why one of the most common brain disorders is also one of the most misunderstood BY The Conversation “It’s all in your head.” By the time many people with functional neurological disorder arrive in our clinic, they have heard these five words more times than they can count. They are told their brain … Continue reading Why one of the most common brain disorders is also one of the most misunderstood
August 16, 2026 AI notetakers have entered the meeting. Here are 5 ways to get the most out of them BY Alisa Cohn A recent Wall Street Journal story confirmed what you already know: Everything is being recorded. Meetings, one-on-ones, hallway chats, and even dates live on in your permanent file somewhere in Otter, Zoom, or … Continue reading AI notetakers have entered the meeting. Here are 5 ways to get the most out of them
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations. By Sean Nowlin Published on July 20, 2026 Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but because the test produced a number that looks … Continue reading How to run a CTV incrementality test (and why most fail)
See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
Mastering one AI platform matters less than regularly testing what’s new and recognizing when the technology changes. By Susan Ferrari Published on June 29, 2026 When Humanity’s Last Exam launched in January of last year, the best AI models answered only a small fraction of its questions correctly. Today, just 18 months later, … Continue reading The most valuable AI skill takes 10 minutes a week
June 29, 2026 The most underrated business discipline is hospitality BY MELANIE GOLDEY I don’t remember the valuation of the deal. I don’t remember most of the presentations. I don’t even remember many of the people who were in the room. But more than 20 years later, I still have a candle from the hotel. … Continue reading The most underrated business discipline is hospitality
