Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations. By Sean Nowlin Published on July 20, 2026 Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but because the test produced a number that looks … Continue reading How to run a CTV incrementality test (and why most fail)
See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
Mastering one AI platform matters less than regularly testing what’s new and recognizing when the technology changes. By Susan Ferrari Published on June 29, 2026 When Humanity’s Last Exam launched in January of last year, the best AI models answered only a small fraction of its questions correctly. Today, just 18 months later, … Continue reading The most valuable AI skill takes 10 minutes a week
June 29, 2026 The most underrated business discipline is hospitality BY MELANIE GOLDEY I don’t remember the valuation of the deal. I don’t remember most of the presentations. I don’t even remember many of the people who were in the room. But more than 20 years later, I still have a candle from the hotel. … Continue reading The most underrated business discipline is hospitality
June 28, 2026 The housecleaning is free—but it will cost you your most intimate data BY Kristin Toussaint In our digital age, services and devices are constantly gathering our data. Exactly how that information is harvested and used, and how transparent a company is about those practices, may not always be obvious. Shift, an AI training … Continue reading The housecleaning is free—but it will cost you your most intimate data
June 21, 2026 Why most U.S. workers are checked out and bosses are the last to know BY The Conversation Michael Scott, the hapless regional manager at the center of the American version of “The Office” played by Steve Carell, believed he was the world’s best boss. He even had the mug to prove it. Meanwhile, … Continue reading Why most U.S. workers are checked out and bosses are the last to know
June 14, 2026 How to make the most of a hallway chat BY Judith Humphrey Most people think of exchanging words in the hallway as a quick “Hi, bye” event that doesn’t involve any messaging of importance. That’s true even if you add, “How’s it going?” or “Have a nice weekend.” Rarely do people think of these … Continue reading How to make the most of a hallway chat
June 14, 2026 Flag Day 2026 explained: The origin and history of America’s most recognizable symbol BY Shannon Cudd When Olympic athletes win, they are often covered in their home country’s flag. Symbols such as flags help unite the masses, reminding individuals of a bigger purpose. The flag of the United States of America is no … Continue reading Flag Day 2026 explained: The origin and history of America’s most recognizable symbol
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. By Kath Pay Published on May 28, 2026 Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It … Continue reading AI is not the skill email marketers need most
More than soundbites, these 10 quotes reflect the the real-world pressures facing marketing leaders today. By Mike Pastore Published on May 18, 2026 The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. We mined the transcripts and … Continue reading 10 of the most insightful quotes from the May 2026 MarTech Conference
