Paul Casinelli — June 15, 2018 Follow @PaulCasinelli — June 15, 2018 The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair. But instead of preparing to walk up to the stage and accept your … Continue reading Forget the Emmy — Take the Pressure Off Your Video Production Process
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through. Rachel Lindteigen on June 7, 2018 at 3:19 pm We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the … Continue reading 3 tips for overcoming content production obstacles
James Hamar — February 16, 2018 — February 16, 2018 A few weeks ago, we hosted a video webinar outlining areas of focus to keep in mind when building an in-house video production capability. When we first created the presentation, we wanted to keep the technical elements simple. In order to do that, the team … Continue reading How We Did It: Amp Up Your Video Production Webinar
Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity
Lee Frederiksen — December 8, 2017 Follow @hingemarketing — December 8, 2017 In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography … Continue reading What Is the Cost of Video Production for the Web?
Nikolay Sto — October 13, 2017 — October 13, 2017 StockSnap / Pixabay People who don’t know much about animated explainer videos usually think that this kind of a product is easy to create. This is mostly due to the fact that a common animated video is short and simple. Reality is much different. Even … Continue reading Explainer Video Production Process: What to Know?
Steph Marsh — August 23, 2017 — August 23, 2017 Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, … Continue reading Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers
Salma Jafri — July 23, 2017 Follow @salmajafri — July 23, 2017 Joshua_Willson / Pixabay The Importance of Having a Production Schedule Failure to plan is planning to fail, right? You know you’re never going to knock out those videos if you don’t plan and prioritise them and stick them in your calendar. In this … Continue reading Video Production Steps: How to Plan & Market Videos
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?