Tag Archives: Production

Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity

Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity

What Is the Cost of Video Production for the Web?

Lee Frederiksen — December 8, 2017 Follow @hingemarketing — December 8, 2017 In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography … Continue reading What Is the Cost of Video Production for the Web?

Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers

Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers

Comparing content production models: Which is right for your business?

Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?

Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!

Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!