Tag Archives: Insights

New Nielsen service offers podcast audience insights for advertising

The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising

4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Susan Gilbert — July 4, 2019 Follow @SusanGilbert — July 4, 2019 Today I have some social monitoring tools to help you improve your brand growth online. Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns … Continue reading 4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Is Your Web Developer Spoofing Your PageSpeed Insights Score?

Pam Aungst — June 28, 2019 Follow @PamAnnMarketing — June 28, 2019 Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, … Continue reading Is Your Web Developer Spoofing Your PageSpeed Insights Score?

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

William Harris — June 13, 2019 Follow @wmharris101 — June 13, 2019 If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, … Continue reading 8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce by Laurie Sullivan  @lauriesullivan, Yesterday Search traffic data yields insights on why some brands and retailers just couldn’t survive last year. Walmart, for example, announced this week that it would absorb the remaining assets of Jet.com, which it bought for $3.3 billion three … Continue reading Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce

Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Jennifer Cannon on June 13, 2019 As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big … Continue reading Forrester: Over-reliance on big data, siloed teams impede customer insights

6 Easy Steps to Better Targeting With Facebook Audience Insights

Nicole Blanckenberg — May 27, 2019 Follow @https://twitter.com/NicoleBlancken — May 27, 2019 Take the guesswork out of your Facebook targeting with Facebook Audience Insights! Your Facebook Audience Insights are essential to ensuring you are targeting the right people at the right time. Allowing you to create in-depth customer profiles, this free tool is a powerful … Continue reading 6 Easy Steps to Better Targeting With Facebook Audience Insights

Case study: A tale of two insights and why they are not all created equal

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal