Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
Tag Archives: Insights
Only 6% of global marketers apply customer insights to product and brand
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
How to categorize customer data for actionable insights
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success. Greg Krehbiel on February 9, 2024 Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping … Continue reading How to categorize customer data for actionable insights
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Data visualization: How to transform analytics data into actionable insights
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights
Microsoft unveils new workflow and analysis tools for Customer Insights
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights
YouTube Shorts Product Lead Offers Insights For Creators And Brands
YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands
Here’s why your marketing’s success depends on insights
Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition. Tim Parkin on July 6, 2023 Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always … Continue reading Here’s why your marketing’s success depends on insights
Why centralizing strategic insights is imperative for CMOs
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs
How Shake Shack measures experience and activates customer insights
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Chris Wood on June 13, 2023 Shake Shack, a chain that began as a single burger stand near New York’s Flatiron building, has grown to over 450 locations in the U.S. and around the world. The … Continue reading How Shake Shack measures experience and activates customer insights
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