Tag Archives: Insights

To gain actionable customer insights, ask the right questions

Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences. Amy Gesenhues on November 6, 2019 Do you know why people show up on your website? Why they are interested in your brand? Do you know why they want to talk to your company? These … Continue reading To gain actionable customer insights, ask the right questions

Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]

Jess Rozario-Ospino — October 30, 2019 Every year, my company, Animoto, conducts a survey of 500 marketers and 1,000 consumers to learn more about current social media marketing trends, how they’re impacting consumer purchase behavior, and the way brands communicate with their audience. This year’s results included a range of insights. For consumers, video was … Continue reading Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]

Data Integration: The Real Key to Success with Intent Insights

Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights

LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan  @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

Soapbox: We need to be more skeptical about the insights we’re getting

In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data. Amos Budde on September 25, 2019  Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you … Continue reading Soapbox: We need to be more skeptical about the insights we’re getting

Why You Need an Insights Department and How To Build It

Jessie Coan — August 16, 2019 Follow @jessiecoan — August 16, 2019 geralt / Pixabay Data bombards decision-makers from all sides. And while there is no right answer when it comes to capitalizing on data, the ability to quickly transform it into insights about consumers is what increasingly separates Best-in-Class companies from All Others. The … Continue reading Why You Need an Insights Department and How To Build It

New Nielsen service offers podcast audience insights for advertising

The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising

4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Susan Gilbert — July 4, 2019 Follow @SusanGilbert — July 4, 2019 Today I have some social monitoring tools to help you improve your brand growth online. Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns … Continue reading 4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Is Your Web Developer Spoofing Your PageSpeed Insights Score?

Pam Aungst — June 28, 2019 Follow @PamAnnMarketing — June 28, 2019 Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, … Continue reading Is Your Web Developer Spoofing Your PageSpeed Insights Score?