Tag Archives: Insights

Case study: A tale of two insights and why they are not all created equal

Customer Experience

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Forecasting

Tony Zambito — October 5, 2018 Follow @tonyzambito — October 5, 2018 The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another … Continue reading 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights →

Bring order to chaos: Wrangling data for actionable insights

Productivity

How to bring an overwhelming amount of data under control and use the insights gained throughout your business. Evan Magliocca on October 3, 2018   Producing actionable insights is one of the most challenging issues that brands face today. Urgency is ever-present, pushing marketers and analysts to rush decisions. But urgency is only half of … Continue reading Bring order to chaos: Wrangling data for actionable insights →

Join us next week at MarTech for expert-level strategies and insights

Marketing Guide

60+ sessions, 10 horizon-expanding keynotes, 70+ martech vendors. Get the strategies and tools you need for marketing success. Scott Brinker on September 25, 2018 at 5:22 pm Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for … Continue reading Join us next week at MarTech for expert-level strategies and insights →

8 Sales Industry Insights That Will Help You Sell Smarter [Infographic]

Online Sales Guide

Tom Cox — August 21, 2018 Follow @_yellowstep — August 21, 2018 The sales landscape is driven by speed. ‘Always be closing’ is still a mantra that is rife within the industry. But with the right approach to data, technology, and strategy, salespeople can break through to their prospects not only quicker, but smarter. And … Continue reading 8 Sales Industry Insights That Will Help You Sell Smarter [Infographic] →

Leverage Shopper Data & Business Insights For Holiday Success

Shopping Campaigns

Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success →

Google My Business Insights Report Quietly Adds Keyword Data

Google Tools

Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan  @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data →

Supercharging your SEO with AI: Insights, automation and personalization

SEO And Content Strategy

The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Jim Yu on June 15, 2018 Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I … Continue reading Supercharging your SEO with AI: Insights, automation and personalization →

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