Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
BrightEdge Creates New Layer Of SEO Insights by Laurie Sullivan @lauriesullivan, May 18, 2022 BrightEdge created an intelligent system for search marketers, and released the findings from initial tests on the research Wednesday at its annual conference, SHARE22. The Intelligent System for SEO was created through the connection of various data sets from BrightEdge and … Continue reading BrightEdge Creates New Layer Of SEO Insights
Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
By Next Big Idea Club April 06, 2022 Laura Shin is a crypto journalist, host of the Unchained podcast, and former senior editor at Forbes. Below, she shares five key insights from her new book, The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Listen to the audio version—read by Laura herself—in … Continue reading 5 insights about cryptocurrency to help you understand the power, politics, and personalities
New Intercom Surveys and Switch aim at expanding the omnichannel service experience. Chris Wood on March 24, 2022 Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. They also announced a redesign of … Continue reading Intercom introduces new customer service and insights products
The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect. Chris Wood on March 7, 2022 Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate … Continue reading Omnicom brings purchase insights to marketers with Affinity Solutions agreement
Sahail Ashraf January 17, 2022 TikTok uses sound, we know this. But brands don’t necessarily know how to capitalise on the impact of sound on audiences. Tiktok is now telling us how. While TikTok may well be known as a platform built on audio due to its focus on music, brands don’t necessarily know how … Continue reading TikTok Offers Insights Into Sound
Rafaella Aguiar October 5, 2021 Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post the content people want so your account — and your … Continue reading 4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights
DeJuan Wright August 31, 2021 As the owner of a startup, many things can probably seem overwhelming at times. From managing inventory, clients, accounting, staff, payroll, and a myriad of other things that can only be managed by you — the owner, or other top managers of the brand. However, one of the easiest things … Continue reading Social Media Branding Insights For Startups
