Tony Zambito November 24, 2020 We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family … Continue reading 7 Reasons to Update Your Buyer Insights and Buyer Personas
Tag Archives: Insights
Insights 101: Everything You Need To Know About Instagram Analytics
Rafaella Aguiar October 12, 2020 Proper usage of Instagram analytics is essential to the success of any business that uses Instagram for marketing. Indeed, without a way to measure your progress, it’s hard to tell if you’re making any — or worse, if you’re going in the entirely wrong direction. Luckily, Instagram includes a built-in … Continue reading Insights 101: Everything You Need To Know About Instagram Analytics
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
4 insights on Achieving Resilient Growth Consistently
Mukesh Gupta August 21, 2020 The best selling authors of the book – Blue Ocean Strategy, recently sent an email in which they speak about the 4 pieces of advice they give to their customers on how to build resilient growth for their organisations. Here are the 4 pieces of advice. 1. Focus on building … Continue reading 4 insights on Achieving Resilient Growth Consistently
The Ultimate Guide to Facebook Insights for Advertisers
Adam Enfroy July 30, 2020 Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively … Continue reading The Ultimate Guide to Facebook Insights for Advertisers
How to Unlock Insights and Get Into Action in Just 30 Minutes
Kathy Oneto — May 28, 2020 We’re all stretched right now. Yet, we need to be pivoting and actively problem-solving as the world changes around us. It’s all too easy to get mired in day-to-day business operations and find it hard to carve out time to do the strategic thinking and planning you need to … Continue reading How to Unlock Insights and Get Into Action in Just 30 Minutes
Insights from a First-time CEO
Aaron Burcell — April 1, 2020 I am a Silicon Valley veteran, and I’ve been around more blocks than I care to admit. I’ve spent the past 20-something years growing video start-ups. And now, I am the CEO of a venture-backed startup that helps businesses gather customer insights informing product development, UX design and go-to-market … Continue reading Insights from a First-time CEO
Developing Client Financial Insights
Evelyn Frederickson — March 14, 2020 Developing client financial insights is one of the key skills that separates top performing sellers from all others. Yet, a recent survey by FinListics Solutions and Revegy reveals that less than 25 percent of sellers believe they understand their customers’ financial performance very well, and almost 50 percent believe … Continue reading Developing Client Financial Insights
Deeper Insights and Personalization to Engage Customers
Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers
Global CCO’s To-Do Lists Offer Valuable Business Insights
Patty Tucker — February 21, 2020 The prestigious Arthur W. Page Society recently conducted a global survey of Chief Communications Officers’ (CCOs) current challenges and responsibilities. The Executive Summary and full “The CCO As Pacesetter” report highlight four main workstreams CCOs are undertaking as they help their CEOs drive transformation. These workstreams are wholly scalable … Continue reading Global CCO’s To-Do Lists Offer Valuable Business Insights
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