Tag Archives: Adwords

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018   We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018   Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here

Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!

Jonathan Engelbrecht — April 11, 2018 — April 11, 2018 In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing money or profitability, and negligence can cost far more than you think. These advanced tactics can help to turn your AdWords campaign … Continue reading Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!

Four ways to remain productive when the AdWords interface changes

Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major redesign. The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for … Continue reading Four ways to remain productive when the AdWords interface changes