Christopher Jan Benitez — October 30, 2018 Follow @christopherjanb — October 30, 2018 Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do. The logic here is simple: the fact that they bought from you before makes it easier to … Continue reading A Quick Guide For How to Set up a Remarketing Campaign in Adwords
Charly Mostert — September 16, 2018 — September 16, 2018 Why am I spending so much on this keyword? Why aren’t all these clicks resulting in any conversions? Why are my ads barely showing and ranking poorly? If you often ask these questions when you check the performance of your Google AdWords—now Google Ads—you might … Continue reading What is an AdWords Quality Score, and How Do I Improve Mine?
Kaitlyn Hammond — August 15, 2018 — August 15, 2018 PhotoMIX-Company / Pixabay To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, … Continue reading Google Adwords: The Basics for Small Biz
Jonathan Engelbrecht — July 31, 2018 — July 31, 2018 I don’t know about you, but when I am motivated to purchase a local product or service, I am much more likely to call the business than to fill out a form and wait on a response. In the age of instant gratification, where Google … Continue reading How to Set Up Call Tracking in Google Adwords
Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce
Bill Reynolds — July 18, 2018 Follow @BillReyCooks — July 18, 2018 PhotoMIX-Company / Pixabay Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your … Continue reading How Do SEO and Google AdWords Work Together?
Henry Carless — June 8, 2018 — June 8, 2018 This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimizing a Google AdWords campaign used to be simple: Some … Continue reading Smarter AdWords Bidding With Automatic Bid Adjustments
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
Derek Andersen — May 28, 2018 — May 28, 2018 A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $ 19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $ … Continue reading The Growing Importance of Local AdWords and What to Do About It
Samantha Keller — May 21, 2018 Follow @lxrguide — May 21, 2018 Do notice any trends in when your customers are making purchases? Do they make most of their purchases during their lunch break at work? Or maybe they leave all of their shopping for the weekend? LXRGuide’s hourly performance report gives insight into when … Continue reading Maximize Your AdWords Budget With Ad Scheduling