Tag Archives: Essential

Make Essential Business Decisions for Success

Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success

6 Essential Elements for Crafting an Effective ‘About Us’ Page

Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page

13 Essential Google My Business Optimizations for 2020

Kristen McCormick — June 7, 2020 Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing … Continue reading 13 Essential Google My Business Optimizations for 2020

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

Strategic Planning in 6 Essential Steps

Rick Goodman — February 13, 2020 I’ve written before about the importance of careful, meticulous strategic planning. Basically, this is the process wherein leaders and managers set the short-term and long-term goals for the organization. It also involves setting metrics; clarifying expectations; allocating the resources that will be used in pursuit of those goals; and … Continue reading Strategic Planning in 6 Essential Steps

4 Essential Growth Areas for Any Product Launch

Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch