Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts. John McAlpin on November 26, 2024 By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in … Continue reading 11 essential SEO elements you should be tracking
September 24, 2024 3 essential tips for hiring managers to level up their interviewing skills Too often, companies hire great people, only to find that they are misaligned with what is actually required. BY Richard Triggs As an executive recruiter with over 20 years of experience, I have interviewed at least 10,000 candidates. A big part of … Continue reading 3 essential tips for hiring managers to level up their interviewing skills
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup. MarTechBot on August 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Essential stack for a B2B startup: Best of the MarTechBot
August 07, 2024 Journalist David Brooks reveals the essential questions to deepen any relationship NYT writer and commentator David Brooks on how to ask questions that inspire storytelling, promote understanding, and sustain connection in conflict. BY Jenna Abdou In David Brooks’ latest book—How to Know a Person: The Art of Seeing Others Deeply and Being Deeply … Continue reading Journalist David Brooks reveals the essential questions to deepen any relationship
May 29, 2024 These Ikea essential boxes make moving into your college dorm instant-ramen-level easy Ikea designed five ready-to-go boxes to make college move-in day easy. BY Grace Snelling Moving into a new college dorm is a notoriously stressful process. Arriving in a new place, meeting a new roommate, hauling boxes up several flights of stairs … Continue reading These Ikea essential boxes make moving into your college dorm instant-ramen-level easy
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024 Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization
Tips to stay compliant with Google’s email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. Summer Deeb on April 17, 2024 On Feb. 1, 2024, Google began enforcing spam guidelines for bulk email senders, warning senders to keep their spam rates reported in Google’s Postmaster Tools below .01%. Here are … Continue reading Achieving a low Gmail spam rate: 3 essential steps
March 18, 2024 Essential advice for landing your dream job From writing your cover letter and résumé, to nailing interview questions and leaving the hiring manager with a good impression, here are the basics of everything you need to know. BY Kathleen Davis When you’re looking for a new job there’s a lot to figure out: … Continue reading Essential advice for landing your dream job
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
By Gaurav Dhillon January 16, 2024 The success of any company hinges on its ability to bring on the right people. Ultimately, CEOs want to hire solid culture fits who are aligned with the company’s vision and excited to work towards it. It’s critical to hire people who are motivated: as a CEO, you … Continue reading I’m a CEO and these are the 4 essential questions I ask all new hires
