March 18, 2024 Essential advice for landing your dream job From writing your cover letter and résumé, to nailing interview questions and leaving the hiring manager with a good impression, here are the basics of everything you need to know. BY Kathleen Davis When you’re looking for a new job there’s a lot to figure out: … Continue reading Essential advice for landing your dream job
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
By Gaurav Dhillon January 16, 2024 The success of any company hinges on its ability to bring on the right people. Ultimately, CEOs want to hire solid culture fits who are aligned with the company’s vision and excited to work towards it. It’s critical to hire people who are motivated: as a CEO, you … Continue reading I’m a CEO and these are the 4 essential questions I ask all new hires
By Lydia Dishman November 26, 2023 This week, we’ve had a collective front-row seat to the Sturm und Drang at OpenAI, in which we witnessed a dramatic dismissal and return of a CEO, an interim female tech leader installed, an employee uprising to get the board to step down, and the easy glide of … Continue reading These are the 4 essential leadership skills CEOs need to navigate a crisis
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success. Gene De Libero on August 14, 2023 In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly … Continue reading Balancing generalists and specialists: An essential strategy for marketing success
Terrence O’Brien @TerrenceOBrien At this point it’s easier to list the features that Arturia’s Pigments doesn’t have than ones it does. The company has been rolling out regular updates for a few years now, and each new version adds something worth getting excited about. New synth engines, new effects, whole new utility sections – … Continue reading The Arturia KeyLab Essential mk3 is full-featured, eco-friendly and reasonably priced
The Essential Guide to White Label Link Building Services White-label link-building services are an excellent way for SEO resellers to scale up and provide more value to their clients. However, they need to be careful in choosing the right partner. The wrong partner can sabotage your entire SEO strategy and cause Google penalties that … Continue reading The Essential Guide to White Label Link Building Services
The One Essential Skill You Need In The AI Era by Kaila Colbin , Featured Contributor, March 10, 2023 Seven years ago — right after Donald Trump’s election to the U.S. presidency — I wrote that the most essential skill we needed in the Facebook era was fact-checking. Today, in the AI era, the point … Continue reading The One Essential Skill You Need In The AI Era
By Emily Guy Birken March 04, 2023 Several recent waves of high-profile layoffs are an uncomfortable reminder that many of us serve at the pleasure of the companies we work for. Whether you’ve been laid off, are hearing water-cooler whispers about reorganization, or simply want to be prepared, there are a number of steps … Continue reading Your essential guide to thriving through a layoff
