Tag Archives: automation

HR Automation – 12 Ways RPA Can Streamline Your HR and Payroll

Mitul Makadia October 28, 2020 Human Resources, ironically, is replete with redundant and repetitive tasks that do not leave time for the department to focus on the organization’s people. According to a study conducted by G&A Partners, HR professionals spend about 73.2% of their time tending to tedious administrative tasks. RPA in HR can automate … Continue reading HR Automation – 12 Ways RPA Can Streamline Your HR and Payroll

How marketers should plan for implementing automation

Planning and goal-setting prior to implementation is key to success. Rodric Bradford on October 15, 2020 The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to … Continue reading How marketers should plan for implementing automation

How to Improve Client Engagement With Email Marketing Automation

Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation

Replay: How experts manage marketing automation within their martech stacks

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks

How Supply Chain Automation Benefits Businesses During Coronavirus-like Crises

Jennifer Warren July 22, 2020 In the wake of COVID 19, several businesses out there have been desperately diverting their supply chain strategies toward automation. Be it manufacturers, supplier, or wholesalers, anyone and everyone who’s part of the supply chain, have no choice at hand, but to switch over to automation, especially in the wake … Continue reading How Supply Chain Automation Benefits Businesses During Coronavirus-like Crises

Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments

Martech teams devote most of their time to automation, campaign management tools

MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools

The benefits of B2B marketing automation platforms: What you need to know

Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know

What should you expect from a B2B Marketing Automation Platform?

If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform?