Tag Archives: automation

Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments

Martech teams devote most of their time to automation, campaign management tools

MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools

The benefits of B2B marketing automation platforms: What you need to know

Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know

What should you expect from a B2B Marketing Automation Platform?

If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform?

What are the differences between B2B marketing automation platforms?

Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms?

Everything you need to know about B2B Marketing Automation

Maximizing your work-from-home hours with martech research? We’ve got you covered. Pamela Parker on March 20, 2020 Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the … Continue reading Everything you need to know about B2B Marketing Automation

5 Reasons Your Business Needs Social Media Automation

Robin Singh — February 28, 2020 Any business can significantly benefit from running marketing campaigns on social media. Social media is an exciting and dynamic environment with billions of potential prospects and thousands of different markets, all connected and intertwined. If you know how to tap into this incredible network, you get a chance to … Continue reading 5 Reasons Your Business Needs Social Media Automation

6 of the Best Automation Tools Your Business Should Use

Shane Barker — January 8, 2020 Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones. According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use … Continue reading 6 of the Best Automation Tools Your Business Should Use