The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next. By Moni Oloyede Published on August 25, 2026 For most of the last 20 years, marketing automation platforms helped B2B marketers answer one central question: Is this lead ready for sales? Marketo, Eloqua, Pardot, and … Continue reading 3 ways marketing automation platforms are being reinvented
If Waymo cars are Level 4 automation, what does it take to be a Level 5? It’s less about an autonomous vehicle’s capabilities and more about what conditions it can operate in. By Novak Božovic Aug. 22, 2026 Karolis Kavolelis/Shutterstock Seeing a car move through city traffic with no one in the driver’s … Continue reading If Waymo cars are Level 4 automation, what does it take to be a Level 5?
May’s HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt. By Tyler Samani-Sprunk Published on July 7, 2026 From Breeze drafting documents and emails to an agentic automation builder that hints at where HubSpot is heading, roughly half of this month’s top updates are … Continue reading HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
Your AI tools may be doing exactly what you asked. That doesn’t mean they’re doing what the business needs. By Jaimon Hancock Published on June 22, 2026 It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and … Continue reading Automation doesn’t eliminate vague objectives
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. By Optmyzr Published on June 10, 2026 Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or … Continue reading AI skills: The next layer of marketing automation by Optmyzr
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. By Vladimir Ceric Published on April 30, 2026 Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The … Continue reading Your marketing automation isn’t broken, it’s overloaded
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. By Constantine von Hoffman Published on April 9, 2026 Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further … Continue reading Canva expands into marketing automation with new acquisitions
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows By Mike Pastore Published on April 8, 2026 A new model context protocol (MCP) server for Adobe Marketo Engage is expected to be announced at Adobe Summit, later this month in Las Vegas. MCP servers … Continue reading Is Adobe bringing AI-driven automation to Marketo?
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric Published on March 16, 2026 Last updated on March 16, 2026 Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines
