May’s HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt. By Tyler Samani-Sprunk Published on July 7, 2026 From Breeze drafting documents and emails to an agentic automation builder that hints at where HubSpot is heading, roughly half of this month’s top updates are … Continue reading HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
Your AI tools may be doing exactly what you asked. That doesn’t mean they’re doing what the business needs. By Jaimon Hancock Published on June 22, 2026 It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and … Continue reading Automation doesn’t eliminate vague objectives
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. By Optmyzr Published on June 10, 2026 Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or … Continue reading AI skills: The next layer of marketing automation by Optmyzr
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. By Vladimir Ceric Published on April 30, 2026 Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The … Continue reading Your marketing automation isn’t broken, it’s overloaded
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. By Constantine von Hoffman Published on April 9, 2026 Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further … Continue reading Canva expands into marketing automation with new acquisitions
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows By Mike Pastore Published on April 8, 2026 A new model context protocol (MCP) server for Adobe Marketo Engage is expected to be announced at Adobe Summit, later this month in Las Vegas. MCP servers … Continue reading Is Adobe bringing AI-driven automation to Marketo?
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric Published on March 16, 2026 Last updated on March 16, 2026 Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines
Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. By John Premkumar January 29, 2026 Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected … Continue reading Why agentic AI is different from traditional marketing automation
Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. Vladimir Ceric on December 16, 2025 Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing … Continue reading Why choosing a marketing automation platform is harder than it looks
