Tag Archives: Create

Optimize for Branded Search to Create a More Effective Sales Funnel

Ann Smarty March 31, 2021 Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. But what if I told you there’s something other than your site you should be optimizing that so many marketers miss? One of the most powerful … Continue reading Optimize for Branded Search to Create a More Effective Sales Funnel

How to Create a High-Converting YouTube Video Sales Funnel

Debra Murphy March 22, 2021 To paraphrase a very well-known marketing quote, video is king. The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. YouTube is an extremely powerful medium and, if leveraged properly, it … Continue reading How to Create a High-Converting YouTube Video Sales Funnel

Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs

Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs by Laurie Sullivan  @lauriesullivan, March 12, 2021 Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing and advertising. The partnerships were announced Friday.  The organizations … Continue reading Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs

How to Create a High Converting Ecommerce Customer Journey

Brianna Lucido March 2, 2021 In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look … Continue reading How to Create a High Converting Ecommerce Customer Journey

How to Create New Revenue Streams for Your Small Business

Jared Atchison January 28, 2021 Are you looking for a way to generate more revenue for your business? If so, you’ve likely examined your existing marketing strategy and fine-tuned your most popular products and services. But here’s the real question; have you considered adding additional revenue streams to your business model? Companies around the globe … Continue reading How to Create New Revenue Streams for Your Small Business

How to Create a Positive Work Culture For Your Remote Business

Thomas Griffin January 27, 2021 For many years now, it’s been predicted that remote working will become the norm. And then, because of the pandemic, businesses have been forced to use remote working whether they were ready to or not. One reason why remote working is not fully embraced by many business leaders is the … Continue reading How to Create a Positive Work Culture For Your Remote Business

How to Create Profitable Facebook and Instagram Ad Campaigns

Matt Shealy January 26, 2021 Facebook and Instagram are unarguably the most popular social media platforms these days. Since these platforms have billions of daily active users, businesses take the opportunity to promote their products and services through them. A business can find many potential buyers through these social media platforms. Most importantly, advertising through … Continue reading How to Create Profitable Facebook and Instagram Ad Campaigns

Create a Custom Report in Google Analytics

Pam Aungst January 22, 2021 Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, … Continue reading Create a Custom Report in Google Analytics