Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. By Shama Hyder February 26, 2026 Most marketing assumes recognized pain points. Customers know they have issues, so they search for solutions. Your job as a marketer is to position … Continue reading How to create demand when buyers don’t see the problem
AppLovin Draws On Mobile To Create Social Network by Laurie Sullivan , Staff Writer, February 19, 2026 AppLovin is preparing to build a social network after the company’s failed U.S.-based TikTok bid. With strong ties to mobile media, the company recently experienced a shift into broader AI and multiple advertising channels like streaming TV. Xiaochuan … Continue reading AppLovin Draws On Mobile To Create Social Network
You can now create AI-generated coloring books in Microsoft Paint The new feature is exclusive to Windows Insiders with Copilot+ PCs. Matt Tate UpdatedFri, January 23, 2026 Microsoft Microsoft CEO Satya Nadella recently went on record saying that AI still needs to prove its worth if society is to adopt it long-term, but … Continue reading You can now create AI-generated coloring books in Microsoft Paint
The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform
Peaky Blinders producer Banijay seals $5B deal to create gambling giant Suswati Basu The producers of hit shows like The Peaky Blinders have put pen to paper on a £4 billion ($ 5.28 billion) gambling deal. Banijay Group (Banijay) is responsible for the Cillian Murphy-led gangster show, alongside other television brands like … Continue reading Peaky Blinders producer Banijay seals $5B deal to create gambling giant
Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future. Annette Franz on October 2, 2025 Most leaders talk about value like it’s a buzzword, but here’s the brutal truth: Many companies aren’t creating value — they are strip-mining it. Squeezing customers with … Continue reading Thriving businesses create value, dying businesses strip-mine it
September 25, 2025 How to create a work-life plan thats fulfilling When you have work life balance and fulfillment, you’re set up not only for success, but also for happiness. The big questions though, are about how you can find the best approach to work and life based on where you are in your journey, … Continue reading How to create a work-life plan thats fulfilling
August 13, 2025 How to create an out of office plan so you can go on vacation guilt-free BY Erica Lamberg Effective planning before you go on vacation can make your time off more relaxing and enjoyable. Unsurprisingly, research reveals that vacations are beneficial for your mental and physical well-being and most employees return more creative … Continue reading How to create an out of office plan so you can go on vacation guilt-free
July 08, 2025 One of your most valuable assets is the leaders you create BY Andrew Schaap I work in the data center industry, where we’re known for our digital-ready, adaptive infrastructure. Yet one of our most valuable products is actually the leaders we create. Developing leaders is critical for every growing company. For us, it’s … Continue reading One of your most valuable assets is the leaders you create
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. Tanya Thorson on June 18, 2025 Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. … Continue reading AI can’t create meaning — that’s still marketing’s job
