Tag Archives: Create

Informa Tech/TechTarget merger would create a B2B data giant

The goal of the deal appears to be a single entity that can provide first-party data at scale. Mike Pastore on January 17, 2024 The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by … Continue reading Informa Tech/TechTarget merger would create a B2B data giant

Square Enix plans ‘aggressive’ use of AI to create new forms of content

Square Enix plans ‘aggressive’ use of AI to create new forms of content ‘I believe that generative AI has the potential… to reshape what we create.’ Steve Dent   Tue, Jan 2, 2024 Square Enix Generative AI provoked a lot of discussion last year around images, text and video, but it may soon affect the … Continue reading Square Enix plans ‘aggressive’ use of AI to create new forms of content

How to create case studies that sway B2B decision-makers

Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers

How to create a re-engagement strategy that doesn’t insult your subscribers

Here’s what email marketers should and shouldn’t do to manage inactive subscribers and rebuild engagement. Kath Pay on December 19, 2023 I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong.  On Dec. 1, Google … Continue reading How to create a re-engagement strategy that doesn’t insult your subscribers

Instagram will soon let you create polls in the comments section of your posts

Instagram will soon let you create polls in the comments section of your posts Instagram head Adam Mosseri said the platform has begun testing the new polls feature, and will soon expand it to everyone. Cheyenne MacDonald   Thu, Oct 19, 2023 Instagram/Adam Mosseri Instagram has started allowing some users to create polls in the … Continue reading Instagram will soon let you create polls in the comments section of your posts

Create your market by being recognizable but different

  By Thomas Jonas October 09, 2023 One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but not so much that consumers outright reject it (remember Google Glass?)—is likely the most crucial decision your … Continue reading Create your market by being recognizable but different

How Homethreads is leveraging data to create a new customer experience

Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site. Constantine von Hoffman on September 11, 2023 Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, … Continue reading How Homethreads is leveraging data to create a new customer experience