Tag Archives: Growing

Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?

Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?

CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles

CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz  @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles

Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform

  By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform

Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing

Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing by Sarah Mahoney  @mahoney_sarah, October 28, 2022   Oof. Amazon’s latest financial report sent scary shockwaves through the investor community, partly due to earnings that came in lower than expected and weakening results in its powerful Amazon Web Service division. But the real surprise came from … Continue reading Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing

Adobe reports growing opportunities for “non-professional” content creators

The “side hustle” content creator economy is thriving, with earnings growing and influencers highly valued. Kim Davis on October 21, 2022 In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue … Continue reading Adobe reports growing opportunities for “non-professional” content creators

This new vertical farm is growing towering racks of mycelium for fungi-based bacon

By Talib Visram August 11, 2022 If all living organisms on Earth evolved from a single cell 3.5 billion years ago, it stands to reason that they’re a lot alike. And, scientists have noted that fungi are characteristically even closer to animals than plants—which helps Eben Bayer, cofounder and CEO of MyForest Foods, argue that fungi … Continue reading This new vertical farm is growing towering racks of mycelium for fungi-based bacon

Anti-union bills bubble up in Congress, despite growing voter support for organized labor

By Sam Becker August 02, 2022     Workers are having a moment. As the pandemic has shifted more power into the hands of employees—for the time being, at least—labor strikes and an interest in unions have picked up around the country. In fact, the number of union representation petitions filed with the National Labor … Continue reading Anti-union bills bubble up in Congress, despite growing voter support for organized labor

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022   2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics.   Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom