74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust. By Pamela Parker Published on May 21, 2026 Last year, a grieving air traveler asked Air Canada’s chatbot about bereavement fares. The bot invented a refund policy that did not exist. The customer acted on … Continue reading Bad AI customer agent bots are a growing brand risk
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence. By Constantine von Hoffman Published on May 8, 2026 AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from … Continue reading AI use and fatigue growing among consumers
Iowa Senate passes bill regulating and taxing fast growing prediction markets Suswati Basu The Iowa Senate has signed off on a bill that would bring new rules and taxes to a fast-expanding corner of finance often called prediction markets. Lawmakers approved Senate File 2470 on Tuesday (March 31), making it the first time … Continue reading Iowa Senate passes bill regulating and taxing fast growing prediction markets
Dabble expands into Colorado as social fantasy sports footprint keeps growing Suswati Basu Dabble is pushing further into the United States, adding Colorado to its growing list of live markets. The Austin-based daily fantasy sports app said on Monday (February 23) that players in Colorado can now access its platform, making it the … Continue reading Dabble expands into Colorado as social fantasy sports footprint keeps growing
January 26, 2026 Younger generations aren’t just growing up online span>span]:whitespace-nowrap”>For today’s young people, online content isn’t a backdrop to daily life—it is daily life. Streaming platforms, short-form video, and social media don’t just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, … Continue reading Younger generations aren’t just growing up online
January 19, 2026 Are these 3 challenges getting in the way of growing your business?
Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. Mike Pastore on November 14, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales … Continue reading Conversational AI is growing rapidly, but consumers have a few concerns
Pick Me! Brands Can No Longer ‘Buy Their Way’ Into Consumers’ Hearts by Laurie Sullivan , Staff Writer, November 5, 2025 Agencies and ad-technology companies are rolling out simulation tools to tell brands how to get the AI-based agents to recommend their products to consumers. Jellyfish, an agency under The Brandtech Group, released one on … Continue reading Pick Me! Growing List Shows Agentic Preferences For Purchases
Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025 Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
