The missing link between awareness and trust may explain why higher acquisition costs aren’t producing better business outcomes. By Mark Stouse , Founder and CEO, Proof Analytics Published on July 9, 2026 • Last updated on July 9, 2026 • 7 minutes read Customer acquisition cost (CAC) is rising across virtually every B2B category. The … Continue reading Why your CAC keeps rising while deals don’t improve
Nevada Supreme Court keeps Kalshi injunction alive during gaming laws appeal proceedings Suswati Basu Nevada’s highest court has declined to pause a preliminary injunction against Kalshi as the company continues its appeal in a dispute over Nevada’s gaming laws. In the same order, the court also approved requests from two out-of-state attorneys to … Continue reading Nevada Supreme Court keeps Kalshi injunction alive during gaming laws appeal proceedings
Dabble expands into Colorado as social fantasy sports footprint keeps growing Suswati Basu Dabble is pushing further into the United States, adding Colorado to its growing list of live markets. The Austin-based daily fantasy sports app said on Monday (February 23) that players in Colorado can now access its platform, making it the … Continue reading Dabble expands into Colorado as social fantasy sports footprint keeps growing
More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned. Stephanie Trovato on December 19, 2025 Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took … Continue reading How CreativeOps keeps AI-driven content from stalling
Evangelism feels heroic — but it’s burning your budget. Want GTM that compounds value, not waste? Learn the causal way. Mark Stouse on October 29, 2025 Every B2B GTM team loves to imagine itself as a band of evangelists — out in the market spreading belief, creating demand and converting the skeptical. It’s a … Continue reading Why GTM keeps selling to the least profitable people
August 10, 2025 My employee is bad at his job but keeps saying he’s doing great BY Inc. Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I recently hired a … Continue reading My employee is bad at his job but keeps saying he’s doing great
January 01, 2025 What to do if your manager keeps watching your Instagram Stories Steffi Cao tackles the problem of the lurking boss. BY Steffi Cao There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, … Continue reading What to do if your manager keeps watching your Instagram Stories
By Sam Becker September 04, 2023 It’s been roughly a decade since a significant push to increase the minimum wage to $15 per hour caught traction nationwide. Now, with many states and cities around the country having instituted wage floors even higher than $15 per hour in recent years, it’s safe to say that … Continue reading Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour
Empowered Execution Keeps Employees Happy (And Makes Work Easier) Brad Anderson / 03 Oct 2022 Today’s employees aren’t content to see work as a transactional relationship. The idea of putting in hours in exchange for a paycheck doesn’t keep them satisfied. Instead, it spreads the seeds of discontentment that lead to presenteeism, absenteeism, and … Continue reading Empowered Execution Keeps Employees Happy (And Makes Work Easier)
Alejandro Arrieche Last updated: 13 April 2022 The Luna Foundation Guard (LFG) has added nearly $ 100 million more to its reserves today after purchasing 2,508 Bitcoin (BTC) as part of its effort to reach its $ 10 billion milestone. The founder of the project, Do Kwon, tweeted the news a few hours ago and … Continue reading TerraUST Keeps Adding Bitcoin to Reserves to Reach $10 Billion Goal
