Tag Archives: Expands

Google expands generative AI capabilities for automatically created assets

Generative AI

Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets →

Microsoft Advertising Editor expands audiences to all markets

Microsoft Advertisement

The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023  Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets →

Horizon’s Night Market Names CD&TO, Expands Data/Tech Team

Data Management Platforms

Horizon’s Night Market Names CD&TO, Expands Data/Tech Team by Joe Mandese  @mp_joemandese, August 21, 2023 Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments. Kyle Csik joins as CD&TO from S4 Capital, where he was vice … Continue reading Horizon’s Night Market Names CD&TO, Expands Data/Tech Team →

Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps

Amazon Affiliate

Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan  @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps →

Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed

Branding Strategy

Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed by Colin Kirkland , July 31, 2023 To increase brand safety on its most popular social app, Meta has integrated Zefr’s automated brand-suitability verification product into the Instagram Feed while also making it available in more global territories and testing new inventory filters for Reels. The company … Continue reading Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed →

Meta Expands IAS Partnership With Ad Measurement Tools For Reels

Meta-Facebook

Meta Expands IAS Partnership With Ad Measurement Tools For Reels by Colin Kirkland , June 20, 2023 Media measurement and optimization platform Integral Ad Science announced on Tuesday that it is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. The media-measurement company, which has already … Continue reading Meta Expands IAS Partnership With Ad Measurement Tools For Reels →

Meta Expands Lead Ads Features, Tests Promotional Ads Product

Meta-Facebook

Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product →

Audigent Expands Programmatic Targeting With The Weather Company Data

Programmatic Advertisement

Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan  @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data →

Microsoft Advertising Expands Latin America Presence Through Partnership

Microsoft Advertisement

Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan  @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership →

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