New Google Protocol Brings ‘Intelligent Shopping’ To Advertising by Laurie Sullivan , Staff Writer, May 20, 2026 Google brought new Universal Commerce Protocol (UCP) features to retailers on Wednesday with the launch of “Universal Cart” to introduce what the company calls “intelligent shopping.” It works across retail and services like Search. When shoppers are ready … Continue reading Google Connects Ads To UCP, Expands Into New Categories
Microsoft Teams With Target, Expands ‘UCP’ For Loyalty by Laurie Sullivan , Staff Writer, April 21, 2026 Microsoft Advertising on Tuesday introduced general availability in the U.S. for Universal Commerce Protocol (UCP) feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on … Continue reading Microsoft Works With Target, Expands UCP For Loyalty Program
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. By Constantine von Hoffman Published on April 9, 2026 Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further … Continue reading Canva expands into marketing automation with new acquisitions
New York secures 300 jobs as Fanatics expands Manhattan offices Suswati Basu New York is adding another major corporate expansion to its roster, with Fanatics preparing to significantly grow its Manhattan footprint in a move expected to bring hundreds of jobs and tens of millions in new investment into the city. Gov. Kathy … Continue reading New York secures 300 jobs as Fanatics expands Manhattan offices
Kambi expands North Dakota footprint with tribal casino sportsbook deal agreement Suswati Basu Kambi Group plc is pushing further into the US market with a new multi-year agreement that brings its sports betting technology to North Dakota. The company has signed a deal with the Mandan, Hidatsa and Arikara Nation to power on-site … Continue reading Kambi expands North Dakota footprint with tribal casino sportsbook deal agreement
Dabble expands into Colorado as social fantasy sports footprint keeps growing Suswati Basu Dabble is pushing further into the United States, adding Colorado to its growing list of live markets. The Austin-based daily fantasy sports app said on Monday (February 23) that players in Colorado can now access its platform, making it the … Continue reading Dabble expands into Colorado as social fantasy sports footprint keeps growing
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams
Playtech expands its wares into South Africa with LottoStar Joel Loynds Suswati Basu Playtech, the company behind the tech that powers many online gambling platforms, has announced that it intends to expand its presence in South Africa via its partner LottoStar. The gambling tech company will now take on “more than 100” … Continue reading Playtech expands its wares into South Africa with LottoStar
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
